Why Create Ad Groups in AdWords? Here Are The Top 3 Reasons

by Stephanie Christensen March 6, 2014

Simon says create ad groups in AdWords. Wait…who is Simon?  (image source)

 Get ahead of your online competition with relevant ad groups! Let’s examine the top 3 reasons you need to create ad groups in AdWords.

1) Quality Scores

  • First, your ad group belongs in a relevant campaign. Take a strategic approach when naming your ad groups.  This will also help you navigate through your campaigns and an effective time saver tool.
  • If you want to pay less money for the same click, create well structured Ad Groups at a granular level. One keyword per ad group. This might seem like a lot of work, but your quality scores will pay off in the long run.
  • Best of all, you’ll pay less per conversion with a higher quality score and you can rejoice!

2) Visitor Relevancy

  • Message matching allows the user to have the full relevant experience from beginning to end.
  • It’s important that each ad in the group corresponds to the distinct keyword you are bidding on, as well as the ad and than your landing page.  This gives the visitor a relevant experience based on their search term.  Search engines are looking for where the visitor is directed to once they click on your ad.
  • Test several ads for each ad group, I suggest testing two ads at a time, so you can see which ad outperforms and than continue to test against the top performing ad and you will forever get better and better ad A/B testing your ads.
  • If your visitors tend to use mobile devices, create ad specific to mobile users with mobile landing pages as well.

3) Outperforming Competition NOW!

  • Be better than “those guys/girls” create ad groups based on relevant user search terms.
  • Don’t be lazy…..be your own competition and continually improve your ad groups.
  • Pause or delete ad groups that have high cost and low conversions.
  • Compare your ad group quality score against the applicable campaigns average quality score and see where you can make improvements.
  • AdWords

Stephanie Christensen

Stephanie is our iron woman, football lovin, awesome teammate. Her passion for digital marketing is only surpassed by her passion for getting great client results (and eating dark chocolate). You can find her at your nearest trampoline park.

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