How We Helped This Clothing Company Grow 261% Through Email Marketing
Digital Marketing Metrics•
July 5, 2022
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Miranda Marsh• July 5, 2022
NeeSee’s Dresses is a clothing company committed to offering high-quality, beautiful, modest clothing. Unfortunately, because of the time commitment associated with manually creating and sending emails, Neese’s Dresses lacked consistency with their email marketing.
When NeeSee’s Dresses came to Disruptive, they were looking for an email marketing solution that would increase open rates and click-through rates and decrease unsubscribe rates.
Our lifecycle marketing team created a fully automated email solution that dynamically recommends products to individual subscribers based on past online activity. We also implemented full subscriber preference options, allowing customers to opt-in to emails at their preferred frequency.
After implementing these strategies, NeeSee’s Dresses increased their revenue from email by +261%. In addition, in the first month of activation, total revenue increased by +118% year-over-year, adding $395k additional revenue in the first 12 months.
Their email open rates increased by +222%, with a click-through rate increase of +151%. We also saw an unsubscribe rate decrease by 60%.
“Disruptive Advertising implements superior marketing campaigns that generate real results and exceed expectations. The team’s systematic and innovative approach keeps us ahead of the competition, on track to hit goals, and always one step ahead of industry changes. Their diverse expertise supports a productive long-term partnership.”—Sara Meng, Owner, NeeSe’s Dresses
Are you curious about how our team of experts can help your business implement an email strategy that supports your sales efforts? Book a free marketing audit with our team today and get MORE from email marketing.