by Jesse Cosper March 25, 2024

4 Pro-Tips to Help You Quickly Resolve Amazon Product Policy Violations

Attention Amazon Sellers! 

Do you want to quickly resolve product policy violations and save your account from possible deactivation without digging through the seller central forums for answers? This article is for you (you’re welcome 💗)

When selling products on Amazon, you know that one of the last things you want to deal with is products flagged for a policy violation. Figuring out what to do next can be a maze, but don’t worry—we’ve got you covered with a step-by-step solution and four pro-tips to speed up the resolution so you can get back to selling. 

Here’s how it works:

  • Sellers receive an email three days advance warning that their listing(s) are at risk of removal. The warning includes a very brief, generic reason for the violation.
  • Sellers must log into their Amazon Seller Central account and, from the drop-down menu at the top left, select ‘Performance’> ‘Account Health.’

Pro-Tip #1 – Be sure to request a call

  • On this page, in the middle, there is a section for policy compliance. Sellers can click through and view the products that have compliance issues. On this page, there is an option to click ‘submit appeal’ on the right side. When you click to submit an appeal, there is an option on the right to request a call—so that you can clearly understand what Amazon requires.

Pro-Tip #2 – Be clear and concise

  • You can then submit information regarding how you fixed this listing or removed the prohibited content. Remember to be clear and concise in your documentation. Leverage Attachments, images, and documents as further proof.

Pro-Tip #3 – Be sure to document changes

  • During the appeal process, as you communicate back and forth with Amazon, always be clear on the problem and how it was resolved (with proof and product info like ASIN- be sure to document changes )
  • For Restricted Product Policy Violations, check all the content in the flagged listing, including the A+ Content. Take screenshots before you make changes, and put a red box over them highlighting the prohibited content. Take screenshots of the updated content after the changes have been made.
  • If you have made these changes before the estimated date of removal, be sure to request a call on the account health page and get a review. You will want to confirm with the Amazon account health team that the necessary changes have been made and that Amazon won’t remove your listing.

Pro-Tip #4Be responsive to the Amazon Account Health Team

  • Each time you submit information on the appeal process, Amazon takes roughly 24 hours to review. Once the appeal is approved, Amazon will email you to inform you that the listing is being reinstated and will take 24-48 hours to become active again. Respond quickly and clearly to all email notifications within the Seller Central Case Log.

In essence, if you engage with Amazon’s Account Health Team promptly, ensure clear and concise communication during the appeal process, thoroughly document any changes made to address violations, and remain responsive to Amazon’s communications, you will expedite the resolution and reinstatement of listings.

  • Amazon Marketing

Jesse Cosper

Jesse Cosper

Jesse is passionate about marketing and seeing success. He is an eCommerce specialist and has experience with product analysis, competitor research, manufacturing/supply chain, advertising, and overall brand building. He is an Amazon FBA expert with extensive knowledge of product creation from A-Z and PPC marketing. He is an experienced business consultant skilled in Amazon, Facebook Ads, Social Media Marketing, Clickfunnels, Get Response, Email/Affiliate marketing, Network Marketing, and in depth Shopify/website creation. Jesse lives with his wife, Savannah, and their two kids in Eagle Mountain, Utah. He enjoys the outdoors, quantum mechanics, motorcycles, and traveling.

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