On the Blog

Page 1 of 153

How to Scale Your Growth On YouTube | How We Blew Up Ads by 1,371% YoY

YouTube stands as a digital colossus on the modern-day internet, boasting an astonishing 2.49 billion active users in 2024 (YTD April 2024).  Still, how many times have you heard about saturation, and how gaining traction on YouTube is harder than ever? While it’s true that there are more channels on the platform than ever before, […]

by Joseph Jones June 20, 2024

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Jump On The PMax Train: How We Made Conversions Soar by 53%!

PMax (Performance Max) Google Ads offers a new way of running ads, using Google’s extensive data and machine learning to optimize ad performance across all its channels. This means you can reach your audience no matter where they are on the web: from YouTube to Gmail to Maps and beyond. PMax offers a more dynamic […]

by Joseph Jones June 20, 2024

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A How-To Guide on Updating Your Amazon Product Catalog

Is Your Amazon Product Catalog Stale? Here’s How to Tell! Let’s talk about that moment when you realize your once-shiny Amazon product catalog might be gathering some dust. Picture this: you’ve been riding high on the e-commerce wave, sales were booming, and then—BAM!—a sudden nosedive. Panic sets in, and you’re left scratching your head, wondering […]

by Brad Hunt June 17, 2024

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Boost Your Amazon Advertising with Historical Data: A Step-By-Guide for Seasonal Campaigns

Amazon advertising for your storefront is MOST effective when you utilize historical data. This approach maintains visibility for your evergreen products and optimizes your reach during peak seasons. Sound overwhelming? Don’t worry: here’s a structured method to use data from past campaigns to enhance performance: Comprehensive Data Analysis Examining key performance indicators (KPIs) such as […]

by Brad Hunt June 03, 2024

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The Truth About Selling On Amazon: Find the Right Strategy for You

Think selling on Amazon is your fast track to a payday, thanks to TikTok? Think again. The reality is a little more complex than ecommerce influencers. Building a successful Amazon business takes not just hard work and investment, but a clear understanding of what it means to sell and succeed on Amazon. From private labeling […]

by Sammy Simon May 22, 2024

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Creating A Stellar Amazon Listing: A Guide for Sellers

When you last shopped on Amazon, what factors influenced your purchase decision? Did you compare similar products? What features of the product listing convinced you to buy? As a seller, stepping into your customer’s shoes is crucial when crafting an effective Amazon listing. Understanding how to position your product and persuade potential buyers is key […]

by Jesse Cosper May 13, 2024

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Maximizing Your Amazon Ad Strategy with Auto Campaigns

Many Amazon sellers overlook the potential of auto campaigns within their advertising accounts. Having worked with hundreds of seller accounts, we’ve observed that those who effectively utilize auto campaigns often achieve notable success. Why Include Auto-Targeting Campaigns in Your Advertising Strategy? Keyword and Product Target Mining While many sellers focus on exact, phrase, and broad […]

by Brad Hunt May 10, 2024

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Hacking Amazon Ads: Make Your Dollar Go Farther with Cost-Effective Campaigns

Navigating the world of Amazon advertising can often feel like a puzzle. As an Amazon marketing expert, I’ve observed a common scenario: advertisers frequently find that their broad match keywords often yield a lower Advertising Cost of Sale (ACOS) compared to exact match keywords. Similarly, your automatic campaigns targeting the same keywords as exact match […]

by Brad Hunt April 29, 2024

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TACOS is Your Key to Unlocking Amazon Success

I’m not talking about taco stand tacos… In a previous article, I discussed the necessity of understanding your COGS inside and out if you plan to sell on Amazon. Today, I’m going to explore one of the reasons for that and a very common mistake I see a lot of sellers and advertisers make as […]

by Brad Hunt April 15, 2024

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