On the Blog

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Why You Should Start Using Portfolios in Amazon Ads

Many Amazon sellers overlook the value of portfolios in their Amazon ads strategy. It’s surprising, given how beneficial they can be for organizing and optimizing campaigns. Let’s explore why portfolios are a tool we love to use and how they can enhance your Amazon advertising efforts. Benefits of Using Portfolios in Amazon Ads Staying Organized […]

by Brad Hunt• July 24, 2024

Amazon Match Ads: Don’t Make This Mistake

Don’t make this mistake with your Amazon Ads! Too many sellers and advertisers are worried about competing against themselves in the ad auctions. Broad, Phrase, Exact match, as well as Auto targeting, can all produce different (higher or lower) CPCs and ultimately varying ACOS levels. Traditional performance marketing best practices would warn us to stay […]

by Brad Hunt• July 16, 2024

Product Coupons on Amazon: Boost Your Sales

Did you know that when it comes to using coupons on your Amazon listings, only about 30% of the buyers actually clip them? Yep, that’s right! It’s like handing out free candy and only a third of the kids take it. But here’s the kicker: this seemingly small detail can have a major impact on […]

by Brad Hunt• July 08, 2024

Amazon Vine: Is It Worth It?

A product on Amazon that has 1 review is 65% more likely to be bought than a product with no reviews. That’s a major gap, and many sellers who are just launching have felt something very similar before they get their first positive review. Is It Worth It? Many sellers ask me if the Amazon […]

by Brad Hunt• July 03, 2024

How to Scale Your Growth On YouTube | How We Blew Up Ads by 1,371% YoY

YouTube stands as a digital colossus on the modern-day internet, boasting an astonishing 2.49 billion active users in 2024 (YTD April 2024).  Still, how many times have you heard about saturation, and how gaining traction on YouTube is harder than ever? While it’s true that there are more channels on the platform than ever before, […]

by Joseph Jones• June 20, 2024

Jump On The PMax Train: How We Made Conversions Soar by 53%!

PMax (Performance Max) Google Ads offers a new way of running ads, using Google’s extensive data and machine learning to optimize ad performance across all its channels. This means you can reach your audience no matter where they are on the web: from YouTube to Gmail to Maps and beyond. PMax offers a more dynamic […]

by Joseph Jones• June 20, 2024

A How-To Guide on Updating Your Amazon Product Catalog

Is Your Amazon Product Catalog Stale? Here’s How to Tell! Let’s talk about that moment when you realize your once-shiny Amazon product catalog might be gathering some dust. Picture this: you’ve been riding high on the e-commerce wave, sales were booming, and then—BAM!—a sudden nosedive. Panic sets in, and you’re left scratching your head, wondering […]

by Brad Hunt• June 17, 2024

Boost Your Amazon Advertising with Historical Data: A Step-By-Guide for Seasonal Campaigns

Amazon advertising for your storefront is MOST effective when you utilize historical data. This approach maintains visibility for your evergreen products and optimizes your reach during peak seasons. Sound overwhelming? Don’t worry: here’s a structured method to use data from past campaigns to enhance performance: Comprehensive Data Analysis Examining key performance indicators (KPIs) such as […]

by Brad Hunt• June 03, 2024

The Truth About Selling On Amazon: Find the Right Strategy for You

Think selling on Amazon is your fast track to a payday, thanks to TikTok? Think again. The reality is a little more complex than ecommerce influencers. Building a successful Amazon business takes not just hard work and investment, but a clear understanding of what it means to sell and succeed on Amazon. From private labeling […]

by Sammy Simon• May 22, 2024

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