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The Truth About Selling On Amazon: Find the Right Strategy for You

Think selling on Amazon is your fast track to a payday, thanks to TikTok? Think again. The reality is a little more complex than ecommerce influencers. Building a successful Amazon business takes not just hard work and investment, but a clear understanding of what it means to sell and succeed on Amazon. From private labeling […]

by Sammy Simon May 22, 2024

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Creating A Stellar Amazon Listing: A Guide for Sellers

When you last shopped on Amazon, what factors influenced your purchase decision? Did you compare similar products? What features of the product listing convinced you to buy? As a seller, stepping into your customer’s shoes is crucial when crafting an effective Amazon listing. Understanding how to position your product and persuade potential buyers is key […]

by Jesse Cosper May 13, 2024

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Maximizing Your Amazon Ad Strategy with Auto Campaigns

Many Amazon sellers overlook the potential of auto campaigns within their advertising accounts. Having worked with hundreds of seller accounts, we’ve observed that those who effectively utilize auto campaigns often achieve notable success. Why Include Auto-Targeting Campaigns in Your Advertising Strategy? Keyword and Product Target Mining While many sellers focus on exact, phrase, and broad […]

by Brad Hunt May 10, 2024

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Hacking Amazon Ads: Make Your Dollar Go Farther with Cost-Effective Campaigns

Navigating the world of Amazon advertising can often feel like a puzzle. As an Amazon marketing expert, I’ve observed a common scenario: advertisers frequently find that their broad match keywords often yield a lower Advertising Cost of Sale (ACOS) compared to exact match keywords. Similarly, your automatic campaigns targeting the same keywords as exact match […]

by Brad Hunt April 29, 2024

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TACOS is Your Key to Unlocking Amazon Success

I’m not talking about taco stand tacos… In a previous article, I discussed the necessity of understanding your COGS inside and out if you plan to sell on Amazon. Today, I’m going to explore one of the reasons for that and a very common mistake I see a lot of sellers and advertisers make as […]

by Brad Hunt April 15, 2024

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Heads Up: Your Amazon vCPM Campaigns Are Over-inflating Your Ad Performance

If you’re using vCPM Campaigns on Amazon, chances are your ads aren’t doing as well as you think they are. If you don’t want to see overinflated sales data in your advertising console, this article will help! The Problem The main issue with vCPM campaigns is that they overinflate your attributed revenue, making it look […]

by Sammy Simon April 09, 2024

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How to Choose a Digital Marketing Agency That Will Deliver Results

You’ve probably read hundreds of articles on how to pick a digital marketing agency, but how many of those posts have actually helped YOUR business? If you’re tired of meeting with agencies that promise you the world and fail to deliver results, it’s probably because everything you’ve learned about how to choose a digital marketing […]

by Joseph Jones April 08, 2024

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The 8 Top Misconceptions of SEO | The Shocking Truth

Many brands across the country struggle to grasp the concept of SEO, but it’s not for a lack of trying.  SEO can already be a complex marketing strategy to understand if you’re not a marketer specializing in it, and it can be made even more difficult with the hundreds of SEO myths floating about on […]

by Joseph Jones April 08, 2024

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How to Calculate Break Even ROAS

Needing to understand how to calculate break even ROAS? Understanding key performance indicators (KPIs) is crucial for marketers and business owners, that’s no secret. While many KPIs can gauge your company’s success, break even return on ad spend, or break even ROAS (return on ad spend), is especially crucial for e-commerce marketing. Here’s the deal: […]

by Joseph Jones April 08, 2024

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