On the Blog

Your CEO Isn’t Questioning Your Marketing Dashboard. They’re Questioning You.

Most marketing dashboards answer ONLY one question: what happened. Click-through rate was 3.13%. Conversion rate was 4.83%. MQL rate was 46.7%. Numbers on a screen, updating in real time, looking very impressive in a board meeting. Here’s the problem. None of those numbers mean anything on their own. Is 4.83% good? Bad? About to sink […]

by Chad de Lisle

Your AI Is Only As Good As Your Strategy

Every marketing leader I know has the same folder now. A graveyard of AI prompts. “10 prompts that will 10x your content.” “The only ChatGPT prompt you need for ad copy.” Saved, tried, mostly abandoned. Here’s why most of them didn’t work. The output sounded like marketing. It didn’t sound like your company. I read […]

by Chad de Lisle

It’s Not You. It’s The Playbook.

I heard something this week that stuck with me. A colleague who coaches marketing directors told me the same confession keeps showing up, almost word for word, across completely different companies and industries: “I’m doing all the things. I honestly don’t know if any of it still works.” Posting on LinkedIn. Sending the emails. Writing […]

by Chad de Lisle

Your Team Doesn’t Believe In Your Product (And It’s Killing Your Results)

Marketing is either the best job in the world or the worst job in the world. The difference has nothing to do with the budget, the channels, or how good your strategy is. It has everything to do with whether your team believes in what they’re selling. I know because I’ve watched talented marketers burn […]

by Chad de Lisle

Has SEO Really Changed? Or Is GEO/AIO Just Clever Marketing?

Every week, another agency emails me with a “we’ve optimized for GEO” pitch. Every conference panel warns that “SEO is dead.” Every LinkedIn post declares that “traditional ranking strategies are obsolete.” But here’s what I’m actually seeing: SEO hasn’t fundamentally changed. Behavior has. And that’s the only thing that matters. THE HYPE VS. THE […]

by Chad de Lisle

How to Stop “Smiling and Nodding” at Impossible Marketing Goals

Your CEO walks in and says: “We need 40% growth this quarter.” You nod. They add: “And we can’t increase the budget.” You nod again. They say: “End of Q2.” And suddenly you’re the one who’s supposed to make the impossible happen. I want to tell you something: You’re not failing because you can’t execute […]

by Chad de Lisle

The Ick: Why You Dread Opening That Client’s Account (And What It’s Telling You)

You know the feeling. You’re about to log into that one client’s account, and something in your stomach turns. You’re writing copy for a campaign, and the words feel… slimy. You’re sitting in a strategy meeting pretending the plan makes sense when you know it doesn’t. This is “The Ick.” And it’s not burnout. It’s […]

by Chad de Lisle

Your CEO Doesn’t Know What They Want & Your Job Is On The Line

Your CEO keeps saying your marketing feels “off.” But they can’t tell you why it’s off. You revise. They frown again. You revise again. Same result. This is the Trust Gap. And it’s not because you’re a bad marketer. It’s because your CEO’s vision lives in their heart, not their head. I know because I […]

by Chad de Lisle

The 6 Issues With AI Nobody Is Being Honest About

Every edition of this newsletter exists to say the thing that most marketing leaders are thinking but nobody in the room will say out loud. Let’s start with the truth nobody at the AI conference is putting in their keynote: AI didn’t make marketing harder. It made average marketing free. Which means if your value […]

by Chad de Lisle

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