On the Blog

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Using Google PMax To Maximize Ad Performance

If you want to level up your advertising game, you’ve probably heard about Google’s Performance Max (PMax) campaign type, which launched in 2021. But what exactly is PMax, and why should you care? We’ve seen the game-changing impact PMax campaigns can have on our clients, and we’re here to break it all down for you. […]

by Joseph Jones• February 04, 2025

Product Advertisement vs Institutional Advertisement: What You Need to Know

Advertisers invest substantial resources in eCommerce campaigns to boost sales and enhance brand presence. However, a common challenge arises: are you promoting your products or brand? The key here is understanding the difference between product and institutional advertising. This can be the linchpin to running successful campaigns. This guide will explain the essential differences between […]

by Ana Gotter• February 04, 2025

AI Ad Optimization Tools & The Future of Social Media Management

In 2025, the integration of AI in social media marketing has become more than just another trend. Through artificial intelligence, businesses are redefining how they connect with audiences across popular social media platforms like Facebook, Instagram, and LinkedIn These AI tools change how we look at every aspect of marketing, from long-form content creation to […]

by Chad de Lisle• February 02, 2025

Better Click Through Rates Lead to Better Converstion Rates

Too often we’re so focused on generating the best conversion rate (CVR) for our Amazon listings and ad campaigns that we lose sight of our click-through rate (CTR) and the IMMENSE value it brings to our marketplace. Every 0.1% increase in CTR drives just as many additional sales as a 1.0% increase in CVR. Did […]

by Brad Hunt• September 16, 2024

Why You Need To Have Multiple Campaign Types in Google Ads

*Insights come from our PPC Specialist, Aaron Nelson. If you’re looking to boost your ad revenue and improve your return on ad spend (ROAS), it’s time to rethink your Google Ads strategies. No, that wasn’t a typo; we did, in fact, say “strategies” as in “plural.” More specifically, we want to chat about having multiple […]

by Joseph Jones• August 23, 2024

How to Optimize Your PPC Campaigns for Mobile

Smartphones have become indispensable tools in our daily routines, which presents a fantastic opportunity for marketers and advertisers alike. Given that approximately 53% of paid clicks occur on mobile devices, it’s evident that pay-per-click (PPC) mobile advertising is an effective way for brands to increase brand awareness. PPC advertising generates conversions 50% more effectively than […]

by Joseph Jones• August 23, 2024

How to Use ChatGPT to Upgrade Your Marketing Campaigns

Do you ever feel like you could use an extra set of hands (or brains) to boost your marketing campaigns?  If you said no, do you even work in marketing? JK, maybe you’re just an elite marketer who doesn’t need the help 😉 All jokes aside, hiring a sidekick isn’t always in the books, and […]

by Joseph Jones• August 21, 2024

Should You Use AI To Create SEO Content?

Everyone is wondering if this is okay to do. Is it a waste of time? Will it hurt your website? Will you get penalized by Google Search? Lots of questions to answer and here’s the main takeaway: YOU SHOULDN’T use AI to write all of your content. AI for SEO content creation has been a […]

by Joseph Jones• August 21, 2024

How to Utilize Amazon’s “Grow Brand Impression Share” Goal

Amazon recently introduced a goal for Sponsored Brands campaigns called “Grow brand impression share,” focusing on increasing your share of voice. But when should you choose this goal over the “Drive page visits” goal? Isn’t driving traffic to your storefront always the priority? Well, not always. Here’s why pushing your share of voice with the […]

by Brad Hunt• July 29, 2024

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