How Custom GPTs Are Reshaping Digital Marketing
by Chad de Lisle • August 18, 2025
At Disruptive Advertising, staying ahead of the curve isn’t just a mantra — it’s how we deliver measurable growth for our clients. Over the past year, one of the most transformative shifts in our operation has been the integration of AI-powered Custom GPTs into our marketing analytics, strategy, and reporting workflows. The results have been faster insights, smarter decisions, and more impactful outcomes for our clients.
Let’s break down how it’s happening.
The Problem: Generic AI Can’t Deliver Personalized Marketing Insights
Off-the-shelf AI tools like ChatGPT are incredible for general use — but they fall short when it comes to marketing-specific needs:
- Lack of personalization: They don’t understand your industry specifics or audience nuances.
- Generic recommendations: They surface generic responses that lack actionable, tailored recommendations.
- No tactical prioritization: They can’t prioritize tactics proven to work in your space.
- Disconnected data sources: They aren’t connected to live client data across platforms like GA4, Meta, Google Ads, and Shopify.
This created decision delays, disconnected workflows, and reports filled with vanity metrics instead of actionable insights.
The Solution: Custom GPTs Powered by Disruptive’s Marketing Playbook
We built DISRUPT IQ — a tailored AI marketing strategist for each client type: eCommerce, B2B, B2C, and Local businesses. These custom GPTs aren’t just AI models — they’re trained with:
- Your real-time marketing data
- Disruptive Advertising’s proprietary marketing playbook
- Industry-specific best practices and data structures
- Custom prompting guidelines and use cases for your campaigns
This means our teams — and our clients — can instantly query complex marketing data in plain English and get prioritized, actionable recommendations on the fly.
The Impact: AI-Driven Efficiency, Accuracy, and Strategy
Since rolling out our Custom GPTs, the improvements have been tangible:
✅ Eliminated manual reporting bottlenecksby automating live data pulls from over 200 client accounts.
✅ Enabled AI tools to access real-time client performance datafor more relevant, contextual insights.
✅ Delivered tailored, AI-driven recommendationspowered by proven marketing tactics.
✅ Helped clients optimize marketing funnelswith proactive recommendations for targeting, budget allocation, and campaign adjustments.
✅ Provided statistical insights and predictive analytics at a fraction of the time and cost of traditional methods.
Our account managers and analysts no longer have to dig through spreadsheets, dashboards or wait for analyst reports. They can literally ask, “How did our Facebook campaigns perform against last week’s goals and what should we be doing differently?” and get a clear, strategic answer — instantly.
What’s Next: AI as a Core Part of Every Marketing Operation
We believe AI is no longer a “nice to have” — it’s foundational. Moving forward, every Disruptive Advertising client will have access to Custom GPTs powered by their own data and our marketing expertise.
The result? Faster answers, sharper strategies, and confident decision-making to drive measurable growth.
If you’re curious about what your marketing could look like with AI built specifically for your business, we’d love to show you.
