Beyond the Buzz: What We Really Learned About Custom GPTs
by Chad de Lisle • August 22, 2025
If you’ve been following us, you know we’re not just tinkering with AI — we’re building with it. Last month, we introduced how Custom GPTs are reshaping digital marketing at Disruptive. But on August 13th, we took it further.
During our company-wide Lunch & Learn, Jake, Chad, and several vertical heads unpacked what it actually looks like when AI becomes a true team member — not just a toy.
The TL;DR: Custom GPTs aren’t cool tech.
They’re operational weapons — and they’re already changing the way we work, think, and deliver for clients.
Let’s get into the real stuff we learned:
1. Most AI Tools Aren’t Helping — It’s Hurting
The illusion of speed can be deceptive. Generic GPTs often leave marketers sifting through fluff, chasing hallucinations, or manually rewriting output to fit real strategies.
As Jake put it during the session:
“If your AI isn’t saving you time or making your thinking sharper — it’s noise, not value.”
The room nodded because we’ve all been there. You’re six prompts deep trying to get ChatGPT to produce something half-decent, and at some point, you realize: this is costing me more than it’s helping me.
That’s the gap we’re closing with Disruptive IQ.
2. Custom GPTs Built on Your Data Will Transform Your Workflow
Adam demoed what happens when a GPT is trained on real-time GA4, Meta, Google Ads, and Shopify data, layered with Disruptive’s internal strategy playbooks, naming conventions, and reporting best practices.
The result? A GPT that knows your client, their funnel, and their KPIs — before you even type your prompt.
“Our GPT doesn’t just give you a list of what happened. It tells you what matters and what to do about it,” Adam shared.
It’s not about automation. It’s about augmentation. It’s giving every strategist the equivalent of a full-time analyst, without the bottlenecks.
3. The Real Value of Custom GPTs: Time Savings Lead to Better Results
One strategist described how they used to spend hours digging through GA4, Meta dashboards, and Slack threads just to piece together campaign performance for a weekly report.
Now?
“I asked our GPT: ‘What changed in campaign performance week-over-week and what should we adjust?’ I had my answer in seconds — and it was better than what I would’ve spent hours compiling manually.”
Another teammate shared how GPTs now generate client-ready scripts, saving brain space for creativity and nuance instead of repetitive drafting.
We’re not just doing things faster — we’re doing them better.
4. Breaking Down Silos with AI Collaboration
This was one of the biggest breakthroughs from the Lunch & Learn: AI is helping teams collaborate faster.
SEO specialists are prompting GPTs to generate keyword-informed content briefs for paid teams. Designers are getting copy blocks tailored to each campaign’s objective. Account managers are using GPTs in live meetings to adjust budgets based on conversion trends — in real time.
Jake called it out:
“This isn’t just about performance. It’s about unblocking humans so they can show up with more insight, energy, and focus.”
5. Custom GPTs Are Now Core to How We Operate
Here’s what we’re seeing across the agency:
✅ Faster onboarding – New team members can access knowledge libraries and campaign playbooks in seconds via GPTs.
✅ Cleaner meetings – GPTs pre-pull campaign deltas, funnel breakdowns, and top-priority actions before you even hit the Zoom link.
✅ Sharper thinking – With grunt work removed, marketers are getting back to what they do best: strategy, insight, and creativity.
What’s Next At Disruptive Advertising?
We’re all in. Every client at Disruptive will have access to a Custom GPT built around their business, powered by their data, and trained in our battle-tested marketing frameworks.
You won’t get a generic answer. You’ll get a disruptive one.
Ready to see it in action?
Whether you’re a client, strategist, or curious observer — the future is already here. And it’s not robotic. It’s radically human.
🧠 Let’s build your Custom GPT and turn it into your smartest marketing teammate.
