Stop Failing Resolutions: Align Your Business for 2026 Success
by Chad de Lisle • January 1, 2026
Everyone’s hitting the gym this week. But your business needs more than resolve. It needs a system that scales.
TL;DR:
It’s resolution season. But results don’t come from resolutions; they come from alignment.
This week, we’re showing you four “Before and After” transformations from brands that stopped guessing and started building from clarity across Vision, Strategy, Execution, and Team Alignment.
Start your business transformation here:
🔹 Vision
🔹 Strategy
🔹 Execution
🔹 Team Alignment
The Problem: Most Businesses Are Out of Shape
Every January, gyms fill up. By February, they’re empty again because people chase results without addressing the underlying issues.
The same thing happens in business. Leaders double down on effort, not alignment. They add more meetings, more marketing, more motion, but not more clarity.
After 600+ calls with business owners this year, the message was clear:
“We don’t know what’s working.”
“Our team is busy, but we’re not growing.”
“Our agency does stuff, we just don’t know why.”
These aren’t performance problems. They’re alignment problems.
And fixing them is what separates the best digital marketing strategy agencies from the rest.
Before & After 1: Vision | From Unclear to Unstoppable
Client: Fly Fish Food
Before: Their message made sense internally, but not to the market. Growth slowed as they tried to appeal to everyone.
After: A sharper vision and story that reconnected them to their core audience and aligned every channel behind it.
Result: Month-over-month growth, stronger brand loyalty, and doubled organic reach.
➡️ Take the Vision Audit
Before & After 2: Strategy | From Reactive to Repeatable
Client: LexisNexis
Before: Great brand, unclear direction. Campaigns ran in isolation, and goals weren’t connected to strategy.
After: A fully rebuilt plan that mapped every channel to business outcomes and predictive pacing.
Result: Record-breaking revenue targets exceeded by double-digit margins, twice in a row.
➡️ Take the Strategy Audit
Before & After 3: Execution | From Random Results to Repeatable Wins
Client: Wilding Wallbeds
Before: Strong products, disconnected campaigns. Creative, media, and offers performed well separately but lacked cohesion.
After: Unified execution across every channel. Smarter sequencing, testing, and relentless optimization.
Result: Their biggest Black Friday and Cyber Monday ever: 40% growth year-over-year with a 14.3x ROAS.
➡️ Take the Execution Audit
Before & After 4: Team Alignment | From Overloaded to Empowered
Client: A Plus Garage Doors
Before: After years of growth, leadership carried too much. Roles overlapped, accountability blurred, and energy dipped.
After: Clear ownership, stronger rhythm, and a culture that scaled both performance and morale.
Result: Over a decade of partnership built on trust, clarity, and results that compound.
➡️ Take the Team Alignment Audit
The Real Resolution: Alignment Over Activity
91% of New Year’s resolutions fail because people chase outcomes without fixing the system.
Your business doesn’t need a “new year.” It needs a clearer one.
When vision, strategy, execution, and team are aligned, growth stops feeling like guesswork. It starts compounding.
Stop running harder. Start running smarter.
Build a business that’s fit to grow in 2026.
Start Your Business Transformation
Fully aligned for 2026:
🔹 Vision
🔹 Strategy
🔹 Execution
🔹 Team Alignment
