91% of New Year’s Resolutions and Marketing Strategies Fail—Here’s How to Break the Cycle
by Chad de Lisle • December 23, 2025
TL;DR:
If you’re heading into 2026 with the same systems, same structure, and same strategy as last year, expect the same results. The businesses that win align before they accelerate. Start your year fully aligned across Vision, Strategy, Execution, and Team Alignment.
👉 See where you stand:
The New Year Trap
Every January, business owners and marketing leaders promise themselves that this year will be different.
- New campaigns
- New platforms
- New goals
But here’s the truth: without alignment, all that effort becomes noise.
And after talking to more than six hundred business owners last quarter, we saw the same patterns repeat:
- “We don’t even know what’s going on with our data.”
- “We’re getting leads, but hardly any of them are real.”
- “We have to tell our agency what to do constantly.”
- “Our campaigns are stuck. We’re spending more, but nothing’s moving.”
It’s not even a performance problem. It’s an alignment problem.
Even the best campaigns can’t save a business that’s unclear on vision, scattered in strategy, and burned out in execution.
That’s where the best internet marketing agencies stand apart; they don’t just run ads; they rebuild alignment.
The Alignment Advantage
At Disruptive, we’ve built our entire growth system around one truth:
Clarity compounds.
When vision, strategy, execution, and team alignment move together, growth stops being random and starts being repeatable.
Each piece plays a critical role:
1. Vision
If your purpose isn’t clear, your marketing won’t be either.
Without a shared “why,” your team guesses, your agency improvises, and your audience tunes out.
We start with clarity: who you serve, why you matter, and what winning really means.
2. Strategy
Most businesses mistake activity for progress.
The right strategy focuses effort where it multiplies results, not just adds noise.
We help you define priorities that compound, not just perform.
3. Execution
Scattered marketing is expensive marketing.
If your SEO, ads, and creative aren’t connected, your money’s fighting itself.
We build unified systems that connect channels, goals, and measurement so execution fuels growth instead of chaos.
4. Team Alignment
You don’t need more talent; you need aligned talent.
Great teams don’t wait for direction. They move with clarity and confidence.
We help leaders structure ownership, rhythm, and culture so their teams work together.
What Makes This Different
We’re not the kind of internet marketing agency that hides behind dashboards and buzzwords. We’re your partner in building systems that actually work.
Because you don’t just need more ads.
You need alignment across purpose and performance.
When that happens, you stop chasing quarterly wins and start building compounding momentum.
Ready for Your Best Year Yet?
You don’t need another resolution.
You need a roadmap.
In less than 10 minutes, you can identify exactly where your business is misaligned and what to fix first.
🔹 Vision Audit
🔹 Strategy Audit
🔹 Execution Audit
🔹 Team Alignment Audit
2026 doesn’t belong to the loudest brands.
It belongs to the clearest.
