Why You Should Start Using Portfolios in Amazon Ads

Many Amazon sellers overlook the value of portfolios in their Amazon ads strategy. It’s surprising, given how beneficial they can be for organizing and optimizing campaigns. Let’s explore why portfolios are a tool we love to use and how they can enhance your Amazon advertising efforts.

Benefits of Using Portfolios in Amazon Ads

Staying Organized

Portfolios help you keep your Amazon ad campaigns organized in various ways. Depending on your product catalog, you can group your campaigns effectively:

• By ASIN: Ideal for sellers with a smaller product catalog, this method allows you to manage campaigns specific to individual products.
• By Product Category: Organizing by product category can streamline your campaign management for larger catalogs.
• By Product Margin: Grouping campaigns by product margin helps you focus on the profitability of different product lines.

Effective Budget Management

One of the standout features of portfolios is their ability to simplify budget management. Here’s how:

• Shared Budgets: You can allocate a shared budget across all campaigns within a portfolio, ensuring that your spending aligns with your overall strategy.
• Budget Caps: Setting caps on portfolios prevents overspending, keeping your ad spend under control.
• Performance Tracking: Portfolios make it easy to compare performance across different groups. This clarity allows you to shift budgets to the best-performing portfolios, optimizing your adspend more effectively than focusing solely on the campaign level.

Why Portfolios Matter

With the constant testing, new product launches, and various campaign types, an Amazon ad account can quickly become overwhelming. Portfolios offer a high-level view of your ad strategy, making it easier to understand what’s happening in your account. When you use portfolios thoughtfully and strategically, you gain better control and clearer insights into your advertising efforts.

Get Started with Portfolios

Implementing portfolios in your Amazon ads strategy can transform how you manage and optimize your campaigns. Whether you’re a seasoned seller or just starting, portfolios can help you stay organized, manage budgets efficiently, and make data-driven decisions to boost your advertising performance. Want to talk to an Amazon expert here at Disruptive? Get in touch today.