The Agency Model Is Broken

Let’s be honest — if you’ve worked with an agency in the last few years, there’s a good chance you’ve said one of these out loud:

• “We don’t even know what’s going on with our data.”
• “We’re getting leads, but none of them are good.”
• “We have to tell them what to do.”

Sound familiar? You’re not alone.

After 600+ conversations with business owners and marketing leaders this past quarter, we’ve seen the pattern repeat again and again.

But here’s the thing: It’s not just about bad ads or incomplete reporting. It’s a much bigger problem — a broken agency model.

This outdated model prioritizes activity over alignment, speed over strategy, and surface-level metrics over real business outcomes.

The 9 Most Common Agency Pain Points

We asked businesses about their biggest frustrations with agencies. These were the pain points raised most often:

1. No Visibility: 41% said they have no clear view of what’s working.
2. Bad Lead Quality: 36% said they’re drowning in junk leads.
3. Reactive Partners: 34% said their agency never brings new ideas.
4. Turnover Chaos: 28% said they’re constantly reintroducing themselves to new reps.
5. Meaningless Reports: 25% said they get reports full of data, but no insight.
6. Stagnant Growth: 23% said they’re spending more, but nothing’s moving.
7. Fragmented Efforts: 18% said no one’s coordinating across channels.
8. No Bandwidth: 15% said they’re too busy to manage it all.
9. Outdated Creative: 12% said their brand doesn’t stand out anymore.

When you zoom out, the real issue becomes clear: It’s not just a performance problem. It’s a clarity problem.

The Industry’s Dirty Secret

Here’s the uncomfortable truth: Most traditional agencies focus purely on execution, not alignment.

They sell hustle and dashboards, not vision and strategy.

That’s why 70% of businesses switch marketing partners within 6–12 months.

They’re not chasing a better ad. They’re chasing alignment — someone who actually sees the business the way they do.

What Makes Disruptive Different?

At Disruptive, we decided to rebuild the agency model from the inside out — starting with clarity first.

Every engagement begins with the Vision Assessment, a 10-minute diagnostic that measures alignment across six critical drivers:

1. Your company’s “why” beyond money
2. Your brand differentiators
3. Your values in action
4. How you serve customers
5. How you make money
6. How you align long-term vision with short-term execution

Why?

Because growth starts with clarity. You can’t scale a broken strategy. And no amount of paid media can fix misalignment.

When businesses align vision, strategy, and execution, marketing transforms:

• Random efforts turn into measurable outcomes.
• Growth compounds instead of stalling.
• Chaos fades, and momentum takes its place.

Clarity Meets Performance at Disruptive

We’re a digital marketing strategy agency, but not in the way most people mean it.
We don’t exist to just run ads.

We exist to align vision, strategy, and execution so that purpose and performance reinforce each other.

The result?

• Clients who stay with us for years, not months.
• Growth that actually feels good to scale.
• A brand and business that finally move in the same direction.

Ready to Find Out Where You Stand?

If you’ve ever felt stuck, blind, or just tired of “agency roulette,” start here:

Let’s be honest — if you’ve worked with an agency in the last few years, there’s a good chance you’ve said one of these out loud:

• “We don’t even know what’s going on with our data.”
• “We’re getting leads, but none of them are good.”
• “We have to tell them what to do.”

Sound familiar? You’re not alone.

After 600+ conversations with business owners and marketing leaders this past quarter, we’ve seen the pattern repeat again and again.

But here’s the thing: It’s not just about bad ads or incomplete reporting. It’s a much bigger problem — a broken agency model.

This outdated model prioritizes activity over alignment, speed over strategy, and surface-level metrics over real business outcomes.

The 9 Most Common Agency Pain Points

We asked businesses about their biggest frustrations with agencies. These were the pain points raised most often:

1. No Visibility: 41% said they have no clear view of what’s working.
2. Bad Lead Quality: 36% said they’re drowning in junk leads.
3. Reactive Partners: 34% said their agency never brings new ideas.
4. Turnover Chaos: 28% said they’re constantly reintroducing themselves to new reps.
5. Meaningless Reports: 25% said they get reports full of data, but no insight.
6. Stagnant Growth: 23% said they’re spending more, but nothing’s moving.
7. Fragmented Efforts: 18% said no one’s coordinating across channels.
8. No Bandwidth: 15% said they’re too busy to manage it all.
9. Outdated Creative: 12% said their brand doesn’t stand out anymore.

When you zoom out, the real issue becomes clear: It’s not just a performance problem. It’s a clarity problem.

The Industry’s Dirty Secret

Here’s the uncomfortable truth: Most traditional agencies focus purely on execution, not alignment.

They sell hustle and dashboards, not vision and strategy.

That’s why 70% of businesses switch marketing partners within 6–12 months.

They’re not chasing a better ad. They’re chasing alignment — someone who actually sees the business the way they do.

What Makes Disruptive Different?

At Disruptive, we decided to rebuild the agency model from the inside out — starting with clarity first.

Every engagement begins with the Vision Assessment, a 10-minute diagnostic that measures alignment across six critical drivers:

1. Your company’s “why” beyond money
2. Your brand differentiators
3. Your values in action
4. How you serve customers
5. How you make money
6. How you align long-term vision with short-term execution

Why?

Because growth starts with clarity. You can’t scale a broken strategy. And no amount of paid media can fix misalignment.

When businesses align vision, strategy, and execution, marketing transforms:

• Random efforts turn into measurable outcomes.
• Growth compounds instead of stalling.
• Chaos fades, and momentum takes its place.

Clarity Meets Performance at Disruptive

We’re a digital marketing strategy agency, but not in the way most people mean it.
We don’t exist to just run ads.

We exist to align vision, strategy, and execution so that purpose and performance reinforce each other.

The result?

• Clients who stay with us for years, not months.
• Growth that actually feels good to scale.
• A brand and business that finally move in the same direction.

Ready to Find Out Where You Stand?

If you’ve ever felt stuck, blind, or just tired of “agency roulette,” start here:

👉 Take the Vision Assessment

It takes 10 minutes, is completely free, and delivers instant insights.

Marketing without clarity is just noise. But clarity? That’s your real competitive edge.