We Don’t Work With Every Brand—Here’s Why
by Chad de Lisle • October 10, 2025
At Disruptive Advertising, we’re proud to be known as a performance marketing agency. But here’s the truth: performance without purpose is empty.
Clicks, conversions, and revenue only matter if they actually move something bigger forward. That’s why we don’t work with every brand. We only work with authentic brands—brands that blend purpose and performance.
Because when purpose and performance align, the wins multiply.
What It Means for Our Employees
Our people aren’t order takers. They’re strategists, creators, builders.
When they pour energy into a brand, they want to know it’s not just making money—it’s making a difference.
That doesn’t always mean saving the planet or curing cancer. It can mean things like:
- A product that genuinely improves lives.
- A company that values and treats employees right.
- A leader with a clear vision and values that they stand by.
When our team believes in the brands they’re working with, execution gets sharper. Creativity runs deeper. Retention stays stronger.
It’s the difference between doing work that drains you and doing work that fuels you.
What It Means for Our Clients
If you’re a client, here’s why it matters:
- We don’t just chase short-term wins—we fight for your long-term vision.
- We care about the kind of brand you’re building, not just the campaigns we’re running.
That’s why we push you on clarity. That’s why we challenge you on strategy. That’s why we say no when something feels like a shortcut.
We’ve walked away from revenue when the fit wasn’t right. Because the only way we win is if you win—and if your customers win too.
It’s win/win/win or nothing.
What It Means for Our Business
This isn’t just a feel-good filter—it’s a growth strategy.
When we partner with authentic brands:
- Churn drops.
- Retention rises.
- Results compound over time.
It’s not just good ethics—it’s good business.
And it’s why we’re growing while so many agencies are shrinking.
The Bottom Line
We only work with brands we believe in—because that’s where purpose and performance align.
- For our employees, that means engaging in meaningful, fulfilling work.
- For our clients, it means building authentic brands with integrity and impact.
- For our business, it means growth that’s as sustainable as the strategies we employ.
If you’re building an authentic brand—one that blends purpose and performance—we’d love to talk.
Because when you’re aligned on vision, strategy, and execution, performance isn’t a guess. It’s a guarantee.