90% of Businesses Fail Because of This One Thing

by Chad de Lisle October 23, 2025

Why the most successful leaders stall — and how clarity brings everything back into focus.

You’re not stuck. You’re just scaling faster than your vision.

That’s what we’re seeing across nearly every business right now—especially in the AI-fueled chaos of 2025.

  • Teams are moving faster.
  • Markets are shifting faster.
  • Noise is multiplying.

But the companies that win?

They’re not necessarily the ones moving the fastest—they’re the ones moving with the most clarity. 

Because in a world flooded with automation, noise, and “hacks,” clarity is the ultimate competitive edge.

The Hidden Problem of High Performers

We work with founders, executives, and growth-minded teams who already have success.

But lately, many of them are feeling this tension:

  • “We’re growing, but it doesn’t feel aligned.”
  • “Our team’s busy—but not focused.”
  • “We have goals—but no shared vision behind them.”

Sound familiar?

That’s not burnout. 

That’s misalignment—and it’s killing great companies quietly.

Without vision, you don’t just lose momentum. You lose meaning.

  • You start guessing instead of leading.
  • You start reacting instead of building.
  • You start confusing effort with impact.

Why We Built the Vision Assessment

At Disruptive, we’ve helped hundreds of companies build breakthrough results by doing one thing first: 

Getting radically clear on their vision.

Before we ever build a marketing strategy, launch an ad, or set a target, we make sure the foundation is aligned. Because businesses don’t fail from lack of effort—they fail from lack of clarity.

That’s why we created the Vision Assessment—a free, 10-minute mirror for your business.

It helps you see exactly:

  • Where your vision is clear
  • Where it’s cloudy
  • Where it’s costing you

The 6 Drivers of Business Alignment

The assessment measures six core areas crucial to clarity:

1️⃣ Your company’s “why” beyond money
2️⃣ Your brand differentiators
3️⃣ Your values in action
4️⃣ How you serve customers
5️⃣ How you make money
6️⃣ How you align long-term vision with short-term execution

You’ll get a Vision Alignment Score (0–100%), personalized insights, and a focused action step to get back into alignment—instantly.

Here’s Why We Need You

We’re currently collecting feedback on the new assessment.

If you’re a founder, executive, or business leader who’s ready to sharpen your focus before 2026, we want your input.

This isn’t another personality test.
It’s the same process we use internally and with our top-performing clients to:

  • Refocus their teams
  • Reconnect their purpose to performance
  • Reignite momentum

It takes 10 minutes. It’s completely free.
And if you’re honest in your answers, it will change the way you see your business.

Because Here’s the Truth:

90% of businesses are drifting without a clear vision.
They don’t fail from competition—they fail from confusion.

But the 10% who get this right?

  • They lead industries.
  • They attract the best people.
  • They scale without losing their soul.

So, if you’re ready to measure where your business stands—and willing to share your insights so we can keep improving the experience—here’s where to start.”

Ready to Sharpen Your Vision?

Take the free Vision Assessment to get your personalized Vision Alignment Score.

👉 Take the Vision Assessment Now

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Chad de Lisle

Chad de Lisle

Chad is a passionate people-lover who is always down for a silly-goose time. He's been doing digital marketing since 2007 (don't let the baby-face fool you) where he's excelled specifically in driving results and growth for lead generation organizations of all sizes. He's been winning Dungeons & Dragons since 1997, he's hit a grand slam in a state championship baseball game, and he won't stop hoarding books. When he's not busy running a successful division at Disruptive Advertising, you will find him in the mountains with his dog Rusty or swinging in his hammock with his 3 kids. Beware: guilty of contagious optimism!

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