We’re a Finalist in TWO Categories at the Google Ads Premier Partner Awards 2023!

We’re happy to announce that we’ve made it through as a finalist in TWO categories in this year’s Google Ads Premier Partner Awards — App Growth and International Growth. 

The awards celebrate the best digital marketing agencies and how they are driving impact for their clients with Google Ads, making this a real honor. 

“To be named a finalist for Google’s Premier Partner Awards, not just one time this year but twice, is huge for us. We strive to be cutting edge and up with Google’s best practices while producing results for our clients, so this shows we can accomplish both. We have pushed in past years and been nominated for one a few years but were happy to see our name in multiple categories.” says Director of PPC Advertising, Glen Petersen. “Team, congratulations on all the hard work put in on these campaign types to gain recognition from Google & their awards team!”.

About our Entry 

Our entry into the International Growth category involved supporting our client’s expansion in the UK through strategic testing and campaign optimization, significantly increasing MQLs, SQLs, pipeline revenue, and ROAS.

Our Google Ads product selection was based on tested market response, focusing on search ads initially and then expanding to Display, Pmax, and YouTube as needed. The automation tools, like automated bidding, offline conversion tracking, Zapier, and Salesforce, significantly optimized campaign performance and provided visibility into revenue pipelines. Our measurement strategies included offline conversion tracking to track revenue in the pipeline and inform ROAS goals for the short and long term. 

“Historically we have leveraged TCPA for our campaign bidding strategies. In Q2 we started testing TROAS in conjunction with leveraging offline conversion values in different stages of the pipeline. This has led to significant increases in our most important metrics while paying less per SQL and MQL. Ultimately this matters to the business because it is driving more mid market and enterprise deals in the UK at a lower cost that is more profitable.” explains Bronson Cordle PPC Specialist at Disruptive Advertising.

This test led to:

• 93% increase in MQL’s
• 265% increase is SQL’s
• 88% increase in pipeline revenue
• 164% increase in ROAS

About the Awards 

Disruptive was invited to take part in these awards because we’re part of a select group of digital specialists called Google Premier Partners. Google chooses these Partners for their track records in maximizing campaign success, driving growth, and demonstrating Google Ads skills for their clients. 

“By becoming a Google Partner, agencies are able to show prospective clients they have the qualities and tools to help them grow online,” explains Marcin Karnowskil, Head of Google Partners. “For businesses that are expanding across various verticals, it’s reassuring to know they have the support of a reputable provider that’s recognized by Google. We’re excited to recognize these finalists and celebrate their achievements of delivering excellent results for their clients.” 

Google runs the Premier Partner Awards to champion its top-performing partners across across six categories: 

● Brand Awareness 

● Lead Generation 

● Online Sales 

● App Growth 

● International Growth 

● Workplace Excellence 

The full list of finalists can be found at premierpartnerawards.withgoogle.com. Congratulations to all involved!