by Jordan DeGraw August 16, 2023

Industry Insights: August 16, 2023

Zoom Wants You to Stop Video Conferencing into Work

Hello Friends!

Welcome back to another exciting edition of Industry Insights, where we dive into the latest updates and trends that are shaping the world around us. From economic shifts to innovative developments, we’ve got you covered. So, grab your favorite drink, settle into a comfy chair, and let’s explore what’s been happening this week.

Big-Picture:

Hold onto your hats because the tides of prediction are shifting! Bank of America, one of Wall Street’s major players, has made a bold move by reversing its previous prediction of an impending recession. Last year, the Bloomberg Economic probability model sent shockwaves with its 100% chance of a US recession in the near future. But guess what? The times, they are a-changin’! BofA cites the resilient strength of the labor market even in the face of Fed rate hikes. And hey, let’s not forget the Google searches for “Are we in a recession” are through the roof, surpassing even the infamous recession years of 2008 and 2020. So, while the crystal ball of economics might still be a bit foggy, it’s definitely an interesting twist in the plot!

There’s a glimmer of hope for those carrying the weight of student loans. The concept of student loan forgiveness, like a phoenix rising from the ashes, is showing signs of life once more. A recently launched program raises the income threshold for $0 monthly payment eligibility at $32,805 for individuals and $67,500 for a family of four. What’s more? Unpaid interest won’t be lurking in the shadows as long as borrowers stay committed to making those minimum monthly payments, even if those payments ring in at a triumphant $0. The result? A clean slate, a student loan balance vanquished, and a fresh start after a mere decade. The Department of Education predicts that around 1 million borrowers could be dancing their way to $0 payments. If you’re curious about how this magic unfolds for your student loans, the government’s got your back with all the details on their official site.

In a world where “bad news is good news”, it’s refreshing to see a glint of silver lining peeking through. Cue the applause because the Fed has caught a glimpse of a new narrative on the horizon. US job openings have gracefully dipped to 9.6 million in June, marking a two-year low. As the Fed carefully charts its course to steer clear of inflationary storms, this drop in job openings serves as a beacon of reassurance. It signals that the job market is finally easing its pace, a crucial ingredient in the recipe to tame the fiery beast of inflation. So we can all breathe a little easier, knowing that even in the complex dance of economics, there are moments of graceful synchrony.

Marketing-Industry:

The digital world is coming in hot with some tales to tell! Mark Zuckerberg, the mastermind behind Meta, spilled some virtual tea in a company town hall. The once-hyped Threads app has seen more exits than a twisty-turny maze. In fact, the text-based app has lost more than half of the users who signed up. But Zuckerberg isn’t ready to throw in the towel just yet. He’s optimistic about a turnaround, teasing us with the promise of exciting new features that could just be the game-changer it needs. 

Meanwhile, YouTube, that hub of endless entertainment, has added another tool to its creative arsenal. You can now “collab” your way to fame with another Short, side by side. With TikTok’s explosive rise, the competition has become intense, but fear not! YouTube’s Shorts feature is evolving, providing a window of opportunity for up-and-coming brands and creators to shine.

Just for Fun:

Laughter is the spice of life, so let’s dive into the fun side of the news! Have you heard of Teqball? It’s like ping-pong, and soccer had a quirky lovechild, played with a soccer ball and a dash of footwork finesse. No hands are allowed in this game of skill and agility! 

And speaking of twists, Zoom, that savior of virtual meetings, is pulling a 180. After enjoying a skyrocketing surge during the pandemic, the company is gently nudging its employees back into the office for a dose of in-person collaboration. The markets have had their say, and Zoom has seen over $100 billion slip through its virtual fingers. Time will tell how this unique narrative unfolds. 

And guess what, ’90s kids? Remember those Lunchables that fueled your school days? They’ve had a makeover, trading out some of the not-so-healthy bits for fresh fruit and a dash of wholesome goodness.

So there you have it, folks! Another whirlwind week in the ever-evolving tapestry of industry happenings. Whether you’re pondering the possibilities of a recession turnaround, anticipating the revival of digital darlings, or simply indulging in a bit of playful nostalgia, the world keeps on spinning, and we’re here to capture all the vibrant moments. Until next time, may your curiosity be piqued and your spirits high.

Bon appétit!

Your friendly Industry Insights devotee, 

JD

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Jordan DeGraw

Jordan DeGraw

JD is an Enterprise Marketing Consultant, specializing in Paid Social. He finds satisfaction in coming up with exciting new strategies to take things to the next level. He often finds himself seeking to uncover the marketing strategies behind the everyday things all around us.

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