How Disruptive’s B2C Local Team Is Winning Big for PI Law Firms

The personal injury (PI) space is one of the toughest verticals in digital marketing. Competition is fierce, clicks are expensive, and low-quality leads can drain budgets fast. But at Disruptive, we love a challenge.

That’s why Nate Dredge’s B2C Local Vertical team has been hard at work refining a playbook built specifically for PI firms—and the results speak for themselves.

By combining airtight tracking, smart AI-driven bidding, and a relentless focus on lead quality, the team is helping PI lawyers not just generate more leads, but land the right ones—the cases that move the needle.

Challenges in Digital Marketing for Personal Injury (PI) Law Firms

For PI firms, every lead matters. Without the right strategy, digital marketing campaigns often result in:

• Sky-high costs per lead (CPLs)
• Overflowing pipelines of low-quality leads
• A lack of transparency in performance tracking

This is why Disruptive prioritizes not just more leads, but better leads—using data-backed solutions that align with your firm’s business goals.

Case Study: Odegaard Injury Lawyers

Take Odegaard Injury Lawyers: They were struggling with underperforming PPC and sky-high CPLs. Using improved tracking, actionable insights, and smarter audience targeting, our team rebuilt their campaigns from the ground up.

The result? A 36% increase in lead volume year-over-year—without increasing their ad spend.

Case Study: Stouffer Legal

Stouffer Legal, who came to us with just 19% of event registrations tied to Meta ads. This limited their ability to reach high-quality leads efficiently. By improving audience segmentation and conducting multiple rounds of creative testing, we more than doubled their results.

Now, Meta ads drive 41% of Stouffer’s event registrations, fueling significant growth and client conversions.

Incredible Breakthroughs for PI Law Firms

While some client success stories can’t be named publicly, here are examples of what we achieve for personal injury law firms:

• 133% growth in closed deals year-over-year
• Nearly 50% reduction in cost-per-sale (CPS)

In a high-stakes vertical where a single client’s lifetime value can range from $30k to $100k+, our focus goes beyond driving volume. We design seamless client journeys—from the very first click all the way through intake and conversion.

What Sets Disruptive Apart: Breakthrough Thinking

These wins aren’t just lucky breaks—they’re engineered. At Disruptive, one of our core brand pillars is Breakthroughs: leveraging the right people, tools, and technology to deliver results that go beyond incremental lifts.

In the PI space, “best practices” aren’t enough. Everyone is running Google Ads, testing creative, and chasing leads. What sets our team apart is execution with clarity: 

• We align campaigns with your law firm’s business goals.
• We use advanced tools like Custom GPTs powered by AI, smart bidding, and advanced tracking to reduce waste.
• We innovate using data-backed strategies customized for each PI firm.

This is how we move past small optimizations into true inflection points. It’s why DA clients get to say, “This changed everything.”

What Breakthroughs Mean For PI Firms

For PI firms, that breakthrough often means turning wasted spend into profitable cases, reclaiming hours from broken intake systems, or finally being able to scale into new markets with confidence.

“With our team, we don’t measure success solely by how many leads we can pile up; we measure it by how many of the right cases we can help firms close. By connecting data with smart AI-bidding strategies, we focus on delivering quality over quantity, because for PI firms especially, one great case is worth far more than ten unqualified leads.”
–Nate Dredge, Head of B2C Local

Let Disruptive Help You Win Big

Nate’s team is proving that with the right strategy, accountability, and innovation, PI firms can win big—even in one of the most competitive industries in digital marketing.

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