How to Triple CTR in 7 Days — Just in Time for the Holidays
by Chad de Lisle • August 18, 2025
When you’re heading into the holidays, you can’t afford to “hope” your campaigns work. You’ve got to get your strategy right—fast.
That’s exactly what Brad Hunt and his eCommerce team did for one of our clients this past season. In just over a week, they didn’t just improve results… they tripled CTR—jumping from as low as 3.87% to a jaw-dropping 12.45%.
📈 The Results Speak for Themselves
- CTR: 3.87% ➡ 12.45% in a single week
- CPC: Dropped to as low as $0.07
- Landing Page Views: Over 840 on the winning creative
- YoY Sales Growth: Up 59% — from ~$330K to over $523,944
- YoY Site Traffic: Up 50%
( Blue solid line = 2024/25 holiday season, dotted = prior year. This year, we pulled way ahead.)
💡 Why This Worked (The Disruptive Way)
One of the most overlooked levers in digital advertising is ad copy. Everyone obsesses over targeting, budgets, and creative—but the words you choose can make or break the click.
Brad’s team tested, refined, and doubled down on what actually resonated with the audience. Pair that with sharp creative testing (yes, even subtle changes can swing CTR by multiple points) and you’ve got a recipe for funnel domination.
We didn’t just pump more traffic. We pumped the right traffic—and nurtured it through the funnel for compounding wins.
🔑 The Disruptive Difference
This win was powered by our 5 core pillars:
- Authenticity – Messaging that speaks to real customer desires.
- Top Talent – Brad’s eComm pros see and seize hidden opportunities.
- Strategy – Business goals aligned to the right marketing plays.
- Breakthroughs – People, tools, and data smashing through limits.
- Exclusivity – Insights and execution you won’t get from a plug-and-play agency.
Here’s our challenge to you: If you want to see the same kind of breakthrough in your own eCommerce growth, stop playing small-ball with “good enough” campaigns. Let’s get your strategy locked in before your next big sales push.
No strings. No B.S. Just a free consultation to uncover your biggest growth levers.
