You Don’t Need More Marketers—You Need Better Ones
by Chad de Lisle • August 18, 2025
1. Fear/Pain: Junior, Overworked, and Alone
If you’ve ever thought:
“Our team’s working hard, but we’re not seeing results…”
You’re not alone.
Most internal marketing teams are filled with smart, driven people, but the problem lies elsewhere:
- 🚨 They’re overwhelmed.
- 😵 They’re under-supported.
- ❓ They’re stuck without clear data or direction.
The result? Effort skyrockets, but results flatline.
The problem isn’t your people. It’s the lack of senior strategy, structure, and leadership support that they need to thrive.
2. The Solution: Senior Strategy > More Headcount
Hiring another junior marketer won’t solve the core issue.
Here’s what works instead:
- 🎯 Clarity: Focus on the actions that drive real revenue, not just form fills.
- 📊 Smarter Tracking: Tie activity to clear results, so you can scale with confidence.
- 🧠 Senior Leadership: Someone who’s done this before—and knows what to prioritize.
By upgrading your strategy and leadership, you turn a busy team into a powerful, results-driven team.
3. Example Win: How Our Home Warranty Client Transformed With One Senior Strategist
Our client was stuck in the cycle:
- 📉 More leads → Flat warranty sales → No idea why.
That changed when one senior Disruptive strategist, Glen, stepped in:
- 📊 Rebuilt their reporting to show which leads converted into paying customers.
- 🔍 Added conversion tracking to uncover what truly worked.
- 🚀 Shifted budget from “more leads” to “more revenue”.
In just 3 months:
- 📈50+ more warranties YoY every single month.
- 💰 Lower cost per warranty, on the same budget.
- 🤝 Deeper client trust— Client now lets us lead site and strategy decisions.
They didn’t add headcount. They added expertise, and everything changed.
4. CTA: Let’s Talk About Your Team’s Growth
If your marketers are capable but unsupported, don’t burn them out. Empower them.
Let’s meet for a quick assessment to help you:
- Uncover hidden gaps in your strategy and structure.
- Learn how to scale with fewer—but smarter—resources.
