On the Blog

Page 101 of 154

Margin-Based Ad Groups: The Secret to Better Shopping Campaigns

One of the biggest mistakes I have seen people make when setting up their Google Shopping campaigns is disregarding profit margin. The seriousness of this mistake depends on how wide the price range of their products are. For example, I have accounts that have $2.00 and $2,000 products in the same ad group with the […]

by Josh Hansen• September 27, 2017

How to Use SaaS and B2B Reviews to Improve Marketing Performance

If you’ve ever tried to market your B2B business, you know how hard it is to get the right people to find your business, trust you, reach out and ultimately sign up for your services. This is especially true for SaaS businesses. Typically, most B2B marketers are focused on driving traffic to their site and […]

by Glen Petersen• September 21, 2017

11 Types of Instagram Posts Guaranteed to Get Results

As of April this year, Instagram had more than 700 million monthly active users, and an enormous 80% of those 700 million users followed at least one brand. Even more impressively, perhaps, is the fact that 60% of users say they’ve discovered a new brand or product through Instagram and 30% have purchased a product […]

by Ana Gotter• September 20, 2017

How to Incorporate More Video into Your Marketing

We all know that businesses should be incorporating more videos in their marketing, but it’s easy to get stumped trying to figure out how exactly to do so. There are a number of ways to incorporate video into your marketing strategy, all of which can add value and increase conversions simultaneously. Many small businesses think […]

by Jacob Baadsgaard• September 15, 2017

How to Market Yourself on Quora Without Getting Your Account Flagged

Quora is one of the largest question and answer sites out there, and it’s the perfect place to showcase your expertise on a subject. Not surprisingly, many business owners, thought leaders, and industry experts have created accounts so they can share their knowledge with those who are looking for it while building up their reputation. […]

by Ana Gotter• September 13, 2017

4 Branding Mistakes You Can’t Afford to Make With Your Banner Ads

In the marketing world, everyone loves to talk about brand awareness, but many businesses make branding mistakes in their advertising that severely hamper their branding efforts. Branding is more than just a catchy word marketers use to emphasize the power of content and it’s not something that your business has by default. In the past, […]

by Robert Katai• September 07, 2017

How to Build Successful B2B Facebook Campaigns

Let’s face it, building a profitable Facebook campaign is hard. Building a profitable B2B Facebook campaign is even harder. Fortunately, after building countless B2B Facebook campaigns, I’ve figured out what it takes to create and manage a profitable B2B Facebook campaign. It’s not easy, but the results are definitely worth it. Setting Up Your B2B […]

by Glen Petersen• September 05, 2017

The 4 Facebook Custom Audiences You Didn’t Know You Could Target

It’s no secret that Facebook’s custom audiences are an exceptionally valuable feature that give businesses powerful retargeting abilities. Most businesses are familiar with the most common types of custom audiences, like custom audiences created from a subscriber email list or those created automatically from the pixel tracking traffic on your site. While these are the […]

by Jacob Baadsgaard• August 31, 2017

How to Run Quora Ads: Everything Businesses Need to Know

When it comes to digital advertising, Quora might not be the first advertising platform you think of. In fact, you might not even have been aware that you can run ads on Quora (or even heard of the site). Basically, Quora is the grown-up, serious version of Yahoo Answers. Questions on Quora are more interesting […]

by Ana Gotter• August 29, 2017

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