On the Blog

Getting to Know Your Gclid: It’s Not as Awkward as It Sounds…

Sometimes, I think developers get a kick out of slipping vague innuendo into technical terms. Just think about it: RAM…penetration testing…XML…software-as-a-service…trojan horse… But in my opinion, one of the most awkward terms ever has to be the abbreviation for Google click identification: the Gclid… Hey! Get your mind out of the gutter! It’s not what you […]

by Cydney Hatch

Instagram Advertising: An In-Depth Guide to Running Ads on Instagram

Instagram advertising is often seen as a “third wheel” when it comes to online advertising. At this point, most businesses are advertising on Google and Facebook (or have at least thought about advertising on these platforms), but not nearly as many companies are taking advantage of Instagram advertising. This is a real shame, because advertising […]

by Aden Andrus

4 Easy Ways to Improve Your Ad Ranking Overnight

Paid search advertising is great because you can pay to rank well on the search engine results pages (SERPs) for your target keywords. But, it can be frustrating when you’re spending a lot of money on campaigns and your ad ranking isn’t what you want it to be. Want that top spot? We can help […]

by Jacob Baadsgaard

Facebook Marketing: A Practical Guide to Getting Started on Facebook

Facebook marketing. Everyone says you should be doing it, but knowing you should be marketing your business online and actually doing it effectively are two very different things. Setting up a business page, running ads, putting together posting schedules, creating great content…where do you even begin? The good news is, in this post, we’re going to […]

by Aden Andrus

How to Set Up and Run Successful Instagram Video Ads

Let’s be honest, we all scroll through hours and streams of Instagram content daily. With 500 million daily users, Instagram video ads are a great way to get in front of potential customers. In this article, we are going to talk about how to harness the power of Instagram and how Instagram video ads can help you […]

by Cydney Hatch

How to Use Lookalike Audiences to Generate High-Quality Leads

Facebook‘s custom audiences allow for incredible flexibility in targeting customers at almost stages of the digital sales funnel to show ad campaigns to users who are already familiar with our brand. They’re often made up to high-value audiences, which are made up of users who have taken some sort of action with your brand in […]

by Jacob Baadsgaard

7 Factors You Need to Create Great Website Content Readers Will Love

If you Google pretty much any phrase in the world right now, a seemingly endless number of highly relevant search results that will pop up immediately. Millions of articles and blog posts are ready to answer any question you could ever imagine having. This is great for readers, but it’s not always great for businesses […]

by Ana Gotter

Comparing Ecommerce Platforms: Which One is Right for You?

Ecommerce is the fastest growing retail market in the US. In fact, roughly 15% of US retail sales took place online in 2017! As you can probably imagine, a lot of people are excited to get in on the action, but running an effective ecommerce business (or branch of your business) isn’t as simple as […]

by Aden Andrus

Dayparting for PPC campaigns: What it is and when to use It

Everyone knows that time of day matters in advertising. For example, we all know the importance of trying to post social media content at the right times of day. Doing so can put your content in front of your target audiences at the times when they’re most active on each platform, which can get more […]

by Ana Gotter

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