On the Blog

Bing Advertising: How Much Do Bing Ads Cost?

When it comes to paid search advertising, the Bing search engine (including Bing Ads) is often viewed as Microsoft’s “me too” response to Google. But, just because Google receives 63% of online search traffic, that doesn’t make it the only search engine worth paying attention to. The other 37% of search traffic is going somewhere, […]

by Aden Andrus

3 Reasons to Try Online Video Advertising in 2018

If a picture is worth a thousand words, how much is a motion picture worth? And while we’re at it, how much of a difference does audio make? Online video has both. If you could hear how I was saying these words, would it make a difference to you? Do you think you might become […]

by Brad Witbeck

What is Ecommerce and How Do I Get Started?

Ecommerce is a fairly broad term that covers everything from online shopping to internet banking. After all, the term “ecommerce” is literally shorthand for “electronic commerce”, just like “email” is short for “electronic mail” and “iPhone” is short for “internet phone”. In short, any time that money changes hands online, it’s technically “ecommerce”. Here are […]

by Aden Andrus

Advertising on Bing Ads: A Beginner’s Guide

When most people talk about “paid search advertising“, what they’re really talking about is running ads on the Google search network—and for good reason. When you have a question or want to find something, you don’t “Bing it” or “Yahoo it”, you “Google it.” Google commands the majority of the online search market, so when […]

by Aden Andrus

Getting Started with Online Marketing: A Practical Guide

Online marketing, digital advertising, internet marketing…whatever name you choose to use, marketing your company online is a great way to grow your business. After all, internet usage has doubled over the past decade—massively changing how people purchase products and interact with companies across the globe. But what is online marketing? Well, online marketing is like any […]

by Aden Andrus

Everything You Need to Know About AdWords Bid Management

Google AdWords runs on an auction system. Advertisers bid on actions they want their campaigns to produce, like clicks on their ads. After examining the ad group relevancy and bid competitiveness, Google hands out ad placements for different keywords—making bid management a critically important component of any good AdWords strategy. While bidding isn’t the only […]

by Ana Gotter

Harry Potter and the Importance of Google AdWords

Harry Potter has a fanbase that spans the entire world. From Dubai to Malaysia, from Beijing to New York, fans have followed it since the day of its publication in 1997. Since that time, Harry Potter has gained a large, devoted fan base and has given birth to one of the largest franchises known to […]

by Joshua Griffin

How to Create the Most Effective Ad Groups for Google AdWords

If you could make your Google AdWords campaigns more effective, would you do it? Of course you would! At least, I would certainly hope you would. The good news is, you can! There are a lot of factors that go into how effective your Google AdWords campaigns are. Most people focus on optimizing their bidding […]

by Ana Gotter

Reverse-Engineering Your Ads: What are Your Customers Trying to Tell You?

In the world of online marketing, everything seems to orbit around your ads. What should your offer match? The offer in your ads. What should your landing page content match? The content of your ads. What should your paid search keywords match? Your ads, of course! And, if you happen to change your advertising strategy, […]

by Aden Andrus

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