On the Blog

Single Keyword Ad Groups (SKAGs): The Secret to Paid Search Success?

If you’re like most paid search marketers, your keyword lists are probably pretty intricate. You try to cover every term that we can think of that our audience might be using to search for products like yours in every ad group, attempting to make your campaigns both highly targeted and wide-reaching at the same time. But […]

by Jacob Baadsgaard

Internet Marketing 101: Everything Beginners Need to Know

In 2021, over 4.6 billion people used the internet worldwide. That’s almost half the world’s population. Whether in its conventional or contemporary forms, marketing aims to reach as many customers as possible. Previously, marketing was mainly done through print advertisements, TV commercials, and billboards since that’s where the customers were easily found. But today, the […]

by Ana Gotter

The Ultimate Guide to Facebook Analytics

Facebook acts as a central hub for many businesses who are utilizing multiple social media sites. It may even be the very first touchpoint for a lot of their new customers, introducing them to the brand either organically or through paid ads. Facebook knows this and they want to keep things that way. Because they […]

by Ana Gotter

How to Improve Paid Search Targeting with Negative Keywords

Paid search advertising platforms like Google AdWords and Bing Ads rely heavily on keyword targeting when determining who sees your ad and when. Your chosen keywords, after all, show Google what searches that you want to appear in. Unfortunately, traditional keyword targeting doesn’t show Google which ads you don’t want to appear in. Since the default keyword […]

by Ana Gotter

How Does Remarketing on Google AdWords Work?

Remarketing (aka, retargeting) is an advertising option that allows you to deliver targeted ads to people who visited your website…and didn’t convert. Not everyone who comes to your site is ready to convert today, so remarketing is a great way to stay in front of potential customers while they make up their minds. There are […]

by Aden Andrus

A Straightforward Guide to Conversion Rate Optimization

Any online marketer wants more conversions from their website. Most of the time, people assume that the answer is to get more traffic, but there is another way. With conversion rate optimization (CRO), the goal isn’t to improve your advertising—your goal is to improve a potential customer’s experience in a way that makes them more […]

by Aden Andrus

How to Advertise on Google: Taking Your First Steps with AdWords

Google Ads can be daunting, especially for first-timers or those who haven’t had much experience. Trust me, I’ve been there. You may be asking, “What is the point of bidding? There’s an auction for keywords? Why won’t a large bid guarantee an ad spot on Google?” But don’t worry! If you want to learn how […]

by Joshua Griffin

A Simple Guide to Keyword Match Types

When you’re using paid search ad platforms like Google AdWords or Bing Ads, keywords are king. Choosing which keywords you want to target, however, isn’t the only decision that you’ll need to make. You’ll also need to decide how exactly you want the algorithms to interpret the keywords you’ve chosen when they’re placing your ads […]

by Ana Gotter

Everything You Need to Know About Exact Match Keywords

For paid search advertisers, choosing the right keywords can be the difference between a profitable campaign and the advertising equivalent of flushing money down the toilet. However, it’s not enough just to pick the right keywords—you also need to pick the right match type. In this post, we’re going to take a close look at […]

by Jacob Baadsgaard

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