On the Blog

What is Cost-Per-Action? Putting CPA to Work for You

Cost-per-action (CPA) advertising isn’t the most common form of online advertising, but it can be a great way to grow your business. In this article, we’ll take a look at what cost-per-action advertising is, how to use it and what you can do to make the most of your own CPA campaigns. What is Cost-Per-Action […]

by Aden Andrus

How to Optimize Your Facebook Video Ads

For many people, making their own video ad is the hard part. The truth is, though, that making the video is only one piece of the puzzle. A video without the right kind of optimization will get you lack luster results. In this article, I will walk you through how to run and optimize your […]

by Kent Lloyd

How to Create a Promotional Video that Delivers Results

Videos are so eye-catching that it is anticipated that 80% of all online traffic will be from video by 2019. That’s less than a year away. Are you creating the kind of promotional video ads your business needs to succeed? When you combine the targeting power of online advertising and video ads, what you get […]

by Kent Lloyd

Social Media Marketing 101: The Ultimate Beginner’s Guide

If you had to guess how much time the average person spends on social media, how long do you think it would be? Go ahead, guess! Did you guess an hour and forty minutes? Because if you did, you are correct. Social media usage makes up about 28% of the time we spend the internet, which is […]

by Ana Gotter

How to Get More Clicks with Dynamic Keyword Insertion

There are a ton of different strategies you can use to get more clicks and conversions from your paid search campaigns, but there’s one that should always be your top priority: make your ads as relevant as possible to your target audience. Well-written copy and great offers matter, but at the end of the day, […]

by Ana Gotter

Single Keyword Ad Groups (SKAGs): The Secret to Paid Search Success?

If you’re like most paid search marketers, your keyword lists are probably pretty intricate. You try to cover every term that we can think of that our audience might be using to search for products like yours in every ad group, attempting to make your campaigns both highly targeted and wide-reaching at the same time. But […]

by Jacob Baadsgaard

Internet Marketing 101: Everything Beginners Need to Know

In 2021, over 4.6 billion people used the internet worldwide. That’s almost half the world’s population. Whether in its conventional or contemporary forms, marketing aims to reach as many customers as possible. Previously, marketing was mainly done through print advertisements, TV commercials, and billboards since that’s where the customers were easily found. But today, the […]

by Ana Gotter

The Ultimate Guide to Facebook Analytics

Facebook acts as a central hub for many businesses who are utilizing multiple social media sites. It may even be the very first touchpoint for a lot of their new customers, introducing them to the brand either organically or through paid ads. Facebook knows this and they want to keep things that way. Because they […]

by Ana Gotter

How to Improve Paid Search Targeting with Negative Keywords

Paid search advertising platforms like Google AdWords and Bing Ads rely heavily on keyword targeting when determining who sees your ad and when. Your chosen keywords, after all, show Google what searches that you want to appear in. Unfortunately, traditional keyword targeting doesn’t show Google which ads you don’t want to appear in. Since the default keyword […]

by Ana Gotter

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