On the Blog

Page 106 of 154

Good Never Dies: Repurposing Your Best Social Content into Ads

Every single online marketer has experienced that dreaded moment at least once: they’re slumped in front of their computer, fresh out of ideas. When you’re stumped, you don’t need to reinvent the wheel to come up with great new copy. Sometimes, the best thing you can do is to look at the content that’s already […]

by Jacob Baadsgaard• May 02, 2017

How to Create an Effective Roofing AdWords Campaign

Need more roofing contracts? Want to expand your roofing business? For many businesses in the roofing industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. After working with […]

by Jacob Baadsgaard• April 26, 2017

5 Reasons Why You Need Chat for Lead Generation

As digital marketers/advertisers, we’re always looking for better ways to get in touch with our prospective customers. Most of us rely on lead gen forms or even phone calls, but very few have tapped into the power of chat for lead generation. You’ve definitely seen them before. Those pesky chat boxes that pop-up and seem very […]

by Becky Lindstone• April 25, 2017

The ABCs of Social Media Marketing

The ABCs are some of the first things we learn in life. As we grow, we learn more complicated concepts, like social media marketing. In this article, we’re going to blend the two and look at 26 keys to social media marketing success: the ABCs of social media marketing: A) Advertisement Social media advertisements help […]

by Jenny Hatch• April 25, 2017

People: The Achilles’ Heel of Online Marketers

There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, but we often have little to no actual relationship with the people we try so hard to persuade. Instead, most of us huddle behind computer screens trying to convince numbers to cooperate. If you want proof, just take a look at […]

by Aden Andrus• April 22, 2017

Google to Add Quality Score Columns to AdWords Interface?

For well over a decade, AdWords Quality Score has been a bit of a mystery. Google has published some content on Quality Score and you can see some information on your current Quality Score in the AdWords interface, but tracking and improving your AdWords Quality Score has always been a painful guessing game. Times may […]

by Aden Andrus• April 19, 2017

118 Email Marketing Facts Every Marketer Should Know [INFOGRAPHIC]

Want to make the most out of your online marketing? If you’re like most online marketers, only a small percentage of your conversions actually become paying customers. The rest drop off and disappear. But what if you could bring them back? What if you could stay on the radar of those one-time potential customers until […]

by Aden Andrus• April 18, 2017

How to Make the Most of Your Ad Scheduling

Think ad scheduling is a “set it and forget it” setting in your AdWords campaign? Think again. On average, more than half of the accounts I either audit or start managing don’t have a clue when they should run their ads. Most of the time, they run their ads at all hours of the day without purpose […]

by Brandt Whiting• April 12, 2017

How to Use Keyword Tiering to Triple Your Paid Search Profit

Ever wonder why it’s so hard to run a paid search campaign that meets your business needs? To be honest, paid search is something of a balancing act. You want more clicks, but you can’t afford to pay for the wrong clicks. You need more leads, but low-quality leads are a waste of time and money. You […]

by Jacob Baadsgaard• April 11, 2017

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