On the Blog

Page 11 of 154

You Need Google Tag Manager | What & How to Set Up

Welcome! We’re going to take a minute to talk about data quality. Yeah, data quality! As marketers, we tend to jump deep into our creative minds but we also tend to forget about tracking analytics accurately so we can prove that our work is well… working. In marketing, there’s been a huge push for years […]

by Joseph Jones• April 04, 2023

How to Set Up/Install the Meta Pixel on Your Site in 2024

If you’re new to the Meta Pixel, welcome to a wonderful data-collecting tool that can help you to drive more successful ad campaigns on Facebook! This little piece of code can have an enormous impact on your targeting and ad budget. It’s easy to set up and can help you track Facebook ad-driven activity on […]

by Joseph Jones• March 27, 2023

9 SMS Marketing Examples That Actually Worked

When you click on a pop-up asking you to share your email for that much-beloved 15% off first-time-customer discount, have you noticed that more brands are now also asking for your phone number? There’s a good reason for that. Email marketing is still overwhelmingly powerful and a priority, as it can be used to nurture leads and sales (including […]

by Ana Gotter• March 03, 2023

Core Web Vitals: A Full Guide to Optimizing

Well, well, well, Google’s done it again but this time, we’re all for it. A couple of years ago (2020), Google announced a new system of metrics that aimed to focus on user experience when it comes to web page interaction. These metrics are referred to as Core Web Vitals. Basically, Core Web Vitals (CWV) are […]

by Joseph Jones• February 17, 2023

SEO vs PPC: Which is Better? How About Both!

Ah, the age-old dilemma of should I choose SEO or PPC? It’s wild that we’re still debating this topic after all of these years since both strategies have been around for such a long time. Shall we FINALLY put it to rest? When you’re sitting down to make a decision between two different options, you’re naturally going […]

by Ana Gotter• February 10, 2023

GA4 vs Universal Analytics | The Biggest Differences

Google Analytics: whether you love to hate it or hate to love it, you’ve at least come to know it. And just as you got to know it, you learn that Google Analytics 4 (GA4) is replacing Universal Analytics (UA). Deep breaths… it’s all gonna be okay. GA4 is similar enough to UA that you should […]

by Joseph Jones• February 03, 2023

6 Easy Image Optimization Hacks to Improve SEO

Alright, when it comes to search engine optimization (SEO), many people know the basics. You’re probably familiar with primary and secondary keywords, writing great meta descriptions, and link building.  However, an often overlooked aspect of SEO is significant: Image optimization.  Failing to optimize your images can tank your site loading speeds, impacting both the user […]

by Ana Gotter• January 27, 2023

Clutch Names Disruptive Advertising as one of the Top 1000 companies on their Platform

The PPC industry is cutthroat! There is no other way of saying it, especially if you are in a very competitive industry. Partnering with a PPC or digital marketing agency to help with your campaigns is the biggest factor in helping you find better results and save resources. Companies like Disruptive Advertising are here to […]

by Miranda Marsh• January 25, 2023

How to Improve Your CTR Across All Platforms (with Examples)

No matter what type of online campaign you’re running, you know you want more clicks. You want people to click on your ads, your page listing in the SERPS, and your emails. Clicks are an invaluable form of engagement, ultimately pushing users from one part of the customer journey to the next. It makes sense […]

by Ana Gotter• January 13, 2023

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