On the Blog

3 Ways to Increase the ROI of Your Hotel AdWords Campaigns

Advertising your hotel or hotel chain on Google can be very costly and inefficient. It is easy to waste money on irrelevant traffic and poor search terms. Fortunately, there are a few strategies that—when applied correctly—can have a major impact on the success of your hotel AdWords campaigns. In this article, we’ll go over these […]

by Jacob Thuet

The Top 5 AdWords Mistakes Lawyers Make

If there’s one thing I’ve learned working with law firms, it’s that successfully advertising your firm on AdWords is tough. It’s extremely competitive and—when you’re paying over $50 a click—you can’t afford to make mistakes. Unfortunately, that doesn’t stop most law firms from making one or more of the following 5 mistakes: Focusing on Being #1 Poor […]

by Jeff Allan

How to Make Money at Google AdWords: Predicting ROI

Return on investment (ROI) is the holy grail of pay-per-click (PPC) metrics and is the only real way to know if your online marketing investment is paying off. Unfortunately, it’s also notoriously difficult to track. It’s definitely worth it to go to that effort, but according to CMO 79% of companies haven’t reached this level of […]

by Aden Andrus

The 6 Best Webinar Tools for Businesses

Whether you’re planning on monetizing your webinar or hosting it for free as a lead generation strategy, there’s one thing you’ll know up front: the software you use to broadcast your webinar needs to be incredible. You should want your webinar software to be able accomplish several key tasks: Be consistently reliable Have a high-quality, […]

by Ana Gotter

Should My Webinar Be Free?

Should my webinar be free? This is one of the first questions I hear when discussing running webinars with clients. It’s an excellent question. Webinars have a lot of benefits, including the ability to build relationships with potential customers and establish thought leadership. On the “getting more sales” front, they are most frequently used in […]

by Ana Gotter

Decision Fatigue: Is it Affecting Your Business?

Have you ever had a day so long that at the end of it, you didn’t want to make any decisions at all—even minor ones, like what to watch on TV? Business owners and upper-level team members have to make a lot of decisions on any given day. Do I take that new client, or […]

by Jacob Baadsgaard

Video Ad Editing: What You Need to Know

If you have some video editing experience under your belt, you might look at the title of this article and think, “How is editing a video ad different from editing any other kind of video? Well, let me ask you this: Is there a difference between long distance running and sprinting? They are both running […]

by Kent Lloyd

Using Your SEO Data to Create High-Quality AdWords Campaigns

SEO and AdWords campaigns have a lot in common. When it comes to organic search, Google ranks pages and not entire sites, so each page must target a specific phrase and variations of that phrase. Similarly, ad groups, ads, keywords and landing pages in AdWords behave in much the same way. As a result, if […]

by Chris Dreyer

6 Reasons Why You’re Coming Up Short on LinkedIn

Not getting results on LinkedIn? There’s probably a pretty good reason for it. LinkedIn is the most popular professional networking site and it’s helped me find clients and contract workers in addition to helping me connect with industry peers. Whatever you’re looking for on LinkedIn, you can probably find it. Not everyone has the same level […]

by Jacob Baadsgaard

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