On the Blog

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How to Get the Most Leads Out of Your Roofing Landing Page

If you’re running an online ad campaign trying to drive leads for your roofing business, one thing is for certain: if you aren’t sending your clicks to a compelling roofing landing page, you’re going to end up wasting a lot of money. After all, people click on your ads because they’re interested in enough to […]

by Aden Andrus• March 09, 2017

3 Questions to Ask Yourself Before You Make a Video Ad

With 87% of online advertisers using video marketing, the question isn’t really if you should make a video ad, it’s how you should do it. In order to put together a solid video marketing strategy, you’ll need to ask yourself a couple of questions. I’d advise writing these things down so you can refer back […]

by Brad Witbeck• March 07, 2017

Are You Getting the Most Out of Your User-Generated Reviews?

How much do user-generated reviews affect the average online shopper? Well, when purchasing items online, 61% of customers read online reviews before making a purchase decision, and 72% of consumers say positive user reviews make them trust businesses more. In fact, 41% of shoppers need only 1 to 4 user-generated reviews to be influenced to […]

by Andrew Maliwauki• March 06, 2017

How to Save Your Online Marketing Budget When the Internet Collapses

If you work in online marketing, then you probably noticed a bit of a kerfuffle yesterday. Amazon’s web servers went down. A lot of people hearing that would probably ask, what’s the big deal? Unless you needed to pre-order Lorde’s new album on Amazon, you should be fine, right? WELL, it happens that a lot of services use Amazon’s […]

by Allison Otting• March 01, 2017

Reflecting on the Top 10 Posts from Our Archives

Over the last three years, we’ve published nearly 400 blog posts at Disruptive Advertising. We’ve covered the latest trends and our personal insights into marketing, design and business. Since our first blog post, we’ve hosted articles from dozens of authors, so you see a lot of variety in writing styles and topics. We’ll be the first to […]

by Allison Otting• February 28, 2017

How to Get People to Click On Your Landing Page CTA

What is the most important part of any landing page? Your headline? Hero shot? Form? All wrong. The most important part of any landing page is your landing page CTA. To put it simply, your call-to-action (CTA) should be the star of your landing page and you should optimize your whole page it to get the best results possible […]

by Manny Lopez• February 27, 2017

How to Use Google AdWords to Grow Your B2B Business

So, you want to grow your B2B business? Contrary to popular belief, AdWords is one of the best ways to grow a B2B business. Unfortunately, AdWords is also a great way to lose a lot of money. Fortunately, at Disruptive Advertising, we’ve audited well over 2,000 AdWords accounts at Disruptive Advertising and helped B2B businesses […]

by Jacob Baadsgaard• February 22, 2017

Give it to Me Straight: Why Isn’t My Business Blog Working?

As Disruptive Advertising‘s resident content guru, I often get asked, “Why isn’t my client’s business blog working?” It’s a great question. Typically, the blogs look great on paper. They adhere (sometimes with almost religious fervor) to the blogging basics: write consistently, do keyword research, include a header image, etc. But, at the end of the […]

by Aden Andrus• February 21, 2017

How to Design a Nonprofit Website that Converts

So, your organization has a cause and a nonprofit website you hope will inspire people to take up your cause. Hopefully, you also have a Google Grant, so your website is getting decent traffic. This is all well and good, but it isn’t enough. If you want people to take action you need a well-designed website. After all, it’s […]

by Brad Witbeck• February 20, 2017

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