On the Blog

Page 113 of 154

How to Use Google AdWords to Grow Your NonProfit

So, your nonprofit business has its Google Grant and you’re ready to put that $10,000 to work! Now comes the tricky part…actually using that money to grow your nonprofit. Fortunately for you, this article will cover everything you need to know to put together a decent nonprofit AdWords campaign. Here’s what you need to know: 1. […]

by Brad Witbeck• February 13, 2017

Disruptive Advertising’s Favorite 2017 Super Bowl Ads

The Super Bowl. A Sunday everyone looks forward to for various reasons—food, halftime, commercials, etc. I love football, food, music, and advertising so yes, I look forward to this Sunday. But I also mourn it because it marks the beginning of a 7 month football drought. Working for an advertising agency, I felt compelled to […]

by Jenny Hatch• February 08, 2017

3 Strange Parallels Between Love and Digital Marketing

Happen to be a Seinfeld fan? If so, remember when George Costanza mixed his love life with eating food and got his emotions of each tangled up together? Well, get ready, the same thing is about to start happening every time you think about digital marketing… If you think about it, love and digital marketing […]

by Jacob Baadsgaard• February 07, 2017

4 Powerful Marketing Lessons from this Season of “The Bachelor”

In a lot of ways, romance and marketing aren’t that different. Marketers try to get potential customers to buy what they’re selling. Romancers try to get potential lovers to buy into what they’re selling. Given the parallels between the two, it seems only natural to pull marketing insights from the world of romance. And for that, let’s turn […]

by Jenny Hatch• February 06, 2017

How to Write a Video Ad People Actually Want to Watch

If you’re going to be making any sort of marketing video, you’re going to want people to watch it, right? Well, I’m going to tell you the secret of how you can get that to happen. Here it is: Make videos that people actually want to watch. Crazy, right? I know it seems really straightforward, […]

by Brad Witbeck• February 03, 2017

Should You Apply for a Google Grant?

What are Google Grants? Do you want one? How do you qualify for and keep a Google Grant? If you’re trying to get the word out about your non-profit organization, Google Grants can be a lifesaver. For most nonprofits, a decent marketing budget can be hard to come by, making it hard to round up volunteers, donations or […]

by Aden Andrus• February 01, 2017

How to Build a Truly Effective Consumer Profile

Building a consumer profile is much like the dating process. In the beginning you only get to know the surface level information about people. But just because you know about their favorite movies, that doesn’t mean you know what makes them tick. If your marketing strategy is based on basic interactions you will be wildly […]

by Kent Lloyd• January 31, 2017

What You Need To Film An Effective Video Ad — By Price

You may have noticed… online video advertising just keeps growing. Every year, more and more people are interacting with online video advertising. Now, if you’ve ever looked into hiring a studio to film some ads for you, you’ve probably noticed that they charge quite a bit. So, you might be thinking, why don’t I just […]

by Brad Witbeck• January 26, 2017

How to Run a Business Blog that Doesn’t, Well…Suck!

Ah, the business blog. It’s allure has captured the imagination of many an online marketer, but its rewards elude all but the most resourceful of marketers… Okay, so that’s perhaps a touch dramatic, but the fact of the matter is, blogging can be a great way to build your business (in fact, I’d say it’s one of […]

by Aden Andrus• January 25, 2017

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