On the Blog

How to Improve Your Facebook Ad Targeting Using Niche Audiences

Ever see an ad on Facebook and wonder, “Why on earth are they showing this to me?” Guess what? You’ve just been the victim of bad Facebook ad targeting! While not all Facebook ads are so irrelevant that you want to laugh out loud, most of us rarely click on a Facebook ad. The ad […]

by Ana Gotter

Less is More? How to Use Existence Testing to Improve eCommerce Sites

Want to get more sales from your eCommerce website? If you’re like most eCommerce businesses, you run your site a lot like a conventional retail store: the more options your customers have, the better. After all, more options means your potential customers are more likely to find something they’d like to buy, right? In theory, […]

by Trevor Anderson

Is Your Train of Thought Off Track? 3 Tips for Coming Up With New Ideas

Oh no. It happened again. You didn’t just hit a bump in the road, you hit a full on roadblock. Your train of thought derailed so hard that Marvel has decided to make a movie about it! In other words…you ran out of ideas. It’s a terrifying feeling, recognizing that the well you normally draw […]

by Brad Witbeck

Good Never Dies: Repurposing Your Best Social Content into Ads

Every single online marketer has experienced that dreaded moment at least once: they’re slumped in front of their computer, fresh out of ideas. When you’re stumped, you don’t need to reinvent the wheel to come up with great new copy. Sometimes, the best thing you can do is to look at the content that’s already […]

by Jacob Baadsgaard

How to Create an Effective Roofing AdWords Campaign

Need more roofing contracts? Want to expand your roofing business? For many businesses in the roofing industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. After working with […]

by Jacob Baadsgaard

5 Reasons Why You Need Chat for Lead Generation

As digital marketers/advertisers, we’re always looking for better ways to get in touch with our prospective customers. Most of us rely on lead gen forms or even phone calls, but very few have tapped into the power of chat for lead generation. You’ve definitely seen them before. Those pesky chat boxes that pop-up and seem very […]

by Becky Lindstone

The ABCs of Social Media Marketing

The ABCs are some of the first things we learn in life. As we grow, we learn more complicated concepts, like social media marketing. In this article, we’re going to blend the two and look at 26 keys to social media marketing success: the ABCs of social media marketing: A) Advertisement Social media advertisements help […]

by Jenny Hatch

People: The Achilles’ Heel of Online Marketers

There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, but we often have little to no actual relationship with the people we try so hard to persuade. Instead, most of us huddle behind computer screens trying to convince numbers to cooperate. If you want proof, just take a look at […]

by Aden Andrus

Google to Add Quality Score Columns to AdWords Interface?

For well over a decade, AdWords Quality Score has been a bit of a mystery. Google has published some content on Quality Score and you can see some information on your current Quality Score in the AdWords interface, but tracking and improving your AdWords Quality Score has always been a painful guessing game. Times may […]

by Aden Andrus

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