On the Blog

A 6 Step Checklist For Creating Viral Video Ads

Many companies think they can’t afford to hire professionals to make their video ads for them. It’s too much of a hassle and there’s no guarantee of a return on investment. They’ll hire an intern to do it for them and then they are sadly disappointed when their ads don’t go viral. Unfortunately, creating a viral […]

by Kent Lloyd

Why Dedicated Landing Pages Matter

What role do landing pages play in your online campaigns? One important one really—to get your target customers to convert. Period. Exclamation point. But here’s an interesting tidbit for you, the average B2C website has a conversion rate of less than 10%! Confused? You should be. Landing pages only have one job, so why are they so […]

by Robert Katai

How to Effectively Advertise Your Franchise on AdWords: Location Settings

Trying to advertise a franchise on AdWords? It can be a daunting task. To be honest, when I first started working with franchise clients at Disruptive, I wondered if I’d ever be able to drive the kinds of results my clients needed. However, with time and ingenuity, I’ve managed to crack the code on how to […]

by Landon Hedin

6 Mistakes that Every Dentist Makes on AdWords

If you’re a dentist running AdWords campaigns, you’ve probably got a laundry list of frustrations. You’re spending a lot of money, but you’re not getting the results you want. Don’t worry, you’re not alone. I’ve worked with a lot of dental clients, and over time I’ve started to recognize some common mistakes made by dentists when […]

by Chad de Lisle

No One Knows What You Do! (and How to Fix That)

Has anyone ever asked what you do? Have you ever had trouble answering? Have you ever tried to show them, say, on your website, and they still came away confused? Amazingly enough, this happens all the time. I recently audited and categorized over 1,000 websites. Well, at least I tried to categorize them. Of the hundreds […]

by Brad Witbeck

How to Improve Your Facebook Ad Targeting Using Niche Audiences

Ever see an ad on Facebook and wonder, “Why on earth are they showing this to me?” Guess what? You’ve just been the victim of bad Facebook ad targeting! While not all Facebook ads are so irrelevant that you want to laugh out loud, most of us rarely click on a Facebook ad. The ad […]

by Ana Gotter

Less is More? How to Use Existence Testing to Improve eCommerce Sites

Want to get more sales from your eCommerce website? If you’re like most eCommerce businesses, you run your site a lot like a conventional retail store: the more options your customers have, the better. After all, more options means your potential customers are more likely to find something they’d like to buy, right? In theory, […]

by Trevor Anderson

Is Your Train of Thought Off Track? 3 Tips for Coming Up With New Ideas

Oh no. It happened again. You didn’t just hit a bump in the road, you hit a full on roadblock. Your train of thought derailed so hard that Marvel has decided to make a movie about it! In other words…you ran out of ideas. It’s a terrifying feeling, recognizing that the well you normally draw […]

by Brad Witbeck

Good Never Dies: Repurposing Your Best Social Content into Ads

Every single online marketer has experienced that dreaded moment at least once: they’re slumped in front of their computer, fresh out of ideas. When you’re stumped, you don’t need to reinvent the wheel to come up with great new copy. Sometimes, the best thing you can do is to look at the content that’s already […]

by Jacob Baadsgaard

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