On the Blog

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How to Create an Effective Finance Marketing AdWords Campaign

If you’re running a finance marketing AdWords campaign, you’re probably well aware of just how hard it is to succeed at online marketing in the financing sector. However, the fact that AdWords advertising is hard doesn’t mean that it isn’t worth it. In fact, for our financing clients, AdWords is one of their primary sources […]

by Aden Andrus

How to Design a Higher Education Landing Page that Converts

A good higher education landing page is the key to any effective higher education marketing campaign. Unfortunately, most schools struggle to put together a decent higher education landing page. After all, people click on your ads because they’re interested in enough to learn more. If the page they land on doesn’t convince them that they should […]

by Aden Andrus

The Ultimate Landing Page Checklist

Ever wonder if your landing page is designed for success? To help you put your fears to rest, I’ve created this Ultimate Landing Page Checklist for you. We’ll go over each of these points in detail below, but just as a quick reference, here is the full list: Ultimate Landing Page Checklist Answer “yes” or […]

by Sarah Rodriguez

Google’s New Definition of “Exact Match”: What It Means to You

As of today, Google AdWords has begun redefining which searches will trigger ads using an Exact Match keyword. To date, your ads would appear when someone searches for your exact keyword, without any additional words before, after, or in the middle. For example, if your keyword was [buy new flooring], your ad would only show […]

by Aden Andrus

How to Succeed at Automotive Digital Advertising

Over the past few years, digital advertising has become an increasingly big deal in the automotive industry…and with good reason. As much as 90% of car buyers turn to Google Search to research an upcoming purchase. Even when they’re standing in an automotive dealership, 50-65% of car buyers are checking out their pricing options or […]

by Aden Andrus

How to Create an Effective Solar Panel Installation AdWords Campaign

Need more solar panel installation leads? Want to expand your solar panel installation business? For many businesses in the solar panel industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a […]

by Aden Andrus

How to Create an Effective Security Systems AdWords Campaign

Need more security systems leads? Want to expand your security systems business? For many businesses in the security industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. After […]

by Aden Andrus

How to Create an Effective Plumbing/HVAC AdWords Campaign

Need more plumbing/HVAC contracts? Want to expand your plumbing/HVAC business? For many businesses in the plumbing/HVAC industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. After working with […]

by Aden Andrus

How to Create an Effective Pest Control AdWords Campaign

Need more pest control contracts? Want to expand your pest control business? For many businesses in the pest control industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. […]

by Aden Andrus

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