On the Blog

Google’s New Definition of “Exact Match”: What It Means to You

As of today, Google AdWords has begun redefining which searches will trigger ads using an Exact Match keyword. To date, your ads would appear when someone searches for your exact keyword, without any additional words before, after, or in the middle. For example, if your keyword was [buy new flooring], your ad would only show […]

by Aden Andrus

How to Succeed at Automotive Digital Advertising

Over the past few years, digital advertising has become an increasingly big deal in the automotive industry…and with good reason. As much as 90% of car buyers turn to Google Search to research an upcoming purchase. Even when they’re standing in an automotive dealership, 50-65% of car buyers are checking out their pricing options or […]

by Aden Andrus

How to Create an Effective Solar Panel Installation AdWords Campaign

Need more solar panel installation leads? Want to expand your solar panel installation business? For many businesses in the solar panel industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a […]

by Aden Andrus

How to Create an Effective Security Systems AdWords Campaign

Need more security systems leads? Want to expand your security systems business? For many businesses in the security industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. After […]

by Aden Andrus

How to Create an Effective Plumbing/HVAC AdWords Campaign

Need more plumbing/HVAC contracts? Want to expand your plumbing/HVAC business? For many businesses in the plumbing/HVAC industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. After working with […]

by Aden Andrus

How to Create an Effective Pest Control AdWords Campaign

Need more pest control contracts? Want to expand your pest control business? For many businesses in the pest control industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. […]

by Aden Andrus

How to Create an Effective Locksmith AdWords Campaign

Need more locksmith contracts? Want to expand your locksmith business? For many businesses in the locksmith industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. After working with […]

by Aden Andrus

How to Create an Effective Landscaping AdWords Campaign

Need more landscaping contracts? Want to expand your landscaping business? For many businesses in the landscaping industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead and close them as a new client. After working with […]

by Aden Andrus

How to Create an Effective Garage Door Repair AdWords Campaign

Need more garage door repair contracts? Want to expand your garage door repair and installation business? For many businesses in the garage door repair and installation industry, AdWords can seem like a waste of money. It can be hard to get the right people to click on your ads, convince them to become a lead […]

by Aden Andrus

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