On the Blog

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The Clarity Equation: Do Your Landing Page Elements Add Up?

A few weeks ago, I traveled to the beautiful city of Vancouver to attend Unbounce’s CTA Conference for a second time. Last year, I learned a ton about digital marketing and conversion focused design, so I was very excited to attend the conference again this summer and learn from more experts about the latest digital trends, tricks […]

by Sarah Rodriguez• July 28, 2016

4 Easy Ways to Improve Your PPC Conversion Rate

When it comes to improving your PPC conversion rate, it’s easy to get focused on optimizing your landing pages. After all, you’ve worked hard to get traffic to your page, so the problem must be with your page, right? Well, maybe. In many cases, the real problem is your traffic and—no matter how good your […]

by Chad de Lisle• July 27, 2016

Should You Simultaneously Test Multiple Variants of Your Page?

Often in online marketing, conversion rate optimization and A/B testing are used as synonyms. You want to improve the performance of a page (version A), so you create an alternate version of that page (version B), split your traffic between the two pages and see which page performs the best. However, what most people don’t […]

by Trevor Anderson• July 26, 2016

How Instapage Uses Marketing Channels to Drive Conversions

Everything marketers do is focused on conversions, whether those come via form submissions on your lead capture pages or CTA button clicks on click-through pages. To get the coveted conversion, many optimistic marketers have created a website with impeccable design and actionable copy. They connected it to ads, targeted ideal customers and then sat back and […]

by Fahad Muhammad• July 21, 2016

Are You Maximizing Impression Share on the Right Keywords?

At Disruptive Advertising, we’ve audited a lot of paid search accounts. Some accounts are working great, but many accounts struggle to produce results because their best keywords simply aren’t getting enough impression share. In paid search advertising, impression share is a measurement of how often your ads are showing up when someone types in a relevant search query. […]

by Jacob Baadsgaard• July 20, 2016

A Quick Guide to Local Marketing With Pokémon Go

Direct paid advertising hasn’t hit Pokémon Go yet. But, you can still use the app to increase local traffic to your business. July 5th forever changed the Pokémon world. In case you’ve been living under a rock, by now we’ve seen sights like this: Pokemon GO is just insane right now. This is in Central […]

by Jenny Hatch• July 19, 2016

What are Your Customers Really Worth? Calculating Lifetime Value

If you want to run a profitable online marketing campaign, you need to to know what the lifetime value of your customers is. After all, let’s face it, advertising online can be tricky. For some companies, it can be their top revenue source—for others it can be like throwing cash out of an airplane. The question is, […]

by Adam Kaiser• July 13, 2016

Should You Bid On Your Competitor’s Branded Terms?

Your competitor’s branded terms…to bid or not to bid? That is the question, isn’t it? On the surface, bidding on the competition seems like an obvious win. After all, if people are interested in your competition, they’d probably be interested in you. The audience is targeted, the cost-per-click is lower and—let’s be honest—who doesn’t want […]

by Jacob Baadsgaard• July 12, 2016

How AdWords Similar Audiences Cut Cost-Per-Lead by 58%

Paid search advertising is great, but your audience is inherently limited to people who already know what they want—what about the people who need your business but don’t realize it? Enter AdWords’ similar audiences. AdWords’ Similar Audiences Similar audiences are a twist on the classic AdWords remarketing list. With remarketing (aka “retargeting”), you use the Google […]

by Craig Wakefield• July 06, 2016

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