On the Blog

Are You Getting the Most Out of Your User-Generated Reviews?

How much do user-generated reviews affect the average online shopper? Well, when purchasing items online, 61% of customers read online reviews before making a purchase decision, and 72% of consumers say positive user reviews make them trust businesses more. In fact, 41% of shoppers need only 1 to 4 user-generated reviews to be influenced to […]

by Andrew Maliwauki

How to Save Your Online Marketing Budget When the Internet Collapses

If you work in online marketing, then you probably noticed a bit of a kerfuffle yesterday. Amazon’s web servers went down. A lot of people hearing that would probably ask, what’s the big deal? Unless you needed to pre-order Lorde’s new album on Amazon, you should be fine, right? WELL, it happens that a lot of services use Amazon’s […]

by Allison Otting

Reflecting on the Top 10 Posts from Our Archives

Over the last three years, we’ve published nearly 400 blog posts at Disruptive Advertising. We’ve covered the latest trends and our personal insights into marketing, design and business. Since our first blog post, we’ve hosted articles from dozens of authors, so you see a lot of variety in writing styles and topics. We’ll be the first to […]

by Allison Otting

How to Get People to Click On Your Landing Page CTA

What is the most important part of any landing page? Your headline? Hero shot? Form? All wrong. The most important part of any landing page is your landing page CTA. To put it simply, your call-to-action (CTA) should be the star of your landing page and you should optimize your whole page it to get the best results possible […]

by Manny Lopez

How to Use Google AdWords to Grow Your B2B Business

So, you want to grow your B2B business? Contrary to popular belief, AdWords is one of the best ways to grow a B2B business. Unfortunately, AdWords is also a great way to lose a lot of money. Fortunately, at Disruptive Advertising, we’ve audited well over 2,000 AdWords accounts at Disruptive Advertising and helped B2B businesses […]

by Jacob Baadsgaard

Give it to Me Straight: Why Isn’t My Business Blog Working?

As Disruptive Advertising‘s resident content guru, I often get asked, “Why isn’t my client’s business blog working?” It’s a great question. Typically, the blogs look great on paper. They adhere (sometimes with almost religious fervor) to the blogging basics: write consistently, do keyword research, include a header image, etc. But, at the end of the […]

by Aden Andrus

How to Design a Nonprofit Website that Converts

So, your organization has a cause and a nonprofit website you hope will inspire people to take up your cause. Hopefully, you also have a Google Grant, so your website is getting decent traffic. This is all well and good, but it isn’t enough. If you want people to take action you need a well-designed website. After all, it’s […]

by Brad Witbeck

How to Create a Marketing Campaign Strategy that Sells

Imagine for a second that you have blueprints for the Death Star. Your planet-destroying weapon is a great concept, but how will you sell the Empire on a battle station that takes years to build and trillions of Imperial credits? To do that, you’ll need a marketing campaign strategy that sells. Like any product, there are an infinite number of potential target audiences and […]

by Kent Lloyd

Troubleshooting Low Conversion Rates

Honestly, it can be hard to predict how well your landing page or web page is going to perform. But what do you do if you are struggling with low conversion rates? Below are some common things to look at when you have a below average conversion rate and how you might be able to […]

by Sarah Rodriguez

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