On the Blog

Give it to Me Straight: Why Isn’t My Business Blog Working?

As Disruptive Advertising‘s resident content guru, I often get asked, “Why isn’t my client’s business blog working?” It’s a great question. Typically, the blogs look great on paper. They adhere (sometimes with almost religious fervor) to the blogging basics: write consistently, do keyword research, include a header image, etc. But, at the end of the […]

by Aden Andrus

How to Design a Nonprofit Website that Converts

So, your organization has a cause and a nonprofit website you hope will inspire people to take up your cause. Hopefully, you also have a Google Grant, so your website is getting decent traffic. This is all well and good, but it isn’t enough. If you want people to take action you need a well-designed website. After all, it’s […]

by Brad Witbeck

How to Create a Marketing Campaign Strategy that Sells

Imagine for a second that you have blueprints for the Death Star. Your planet-destroying weapon is a great concept, but how will you sell the Empire on a battle station that takes years to build and trillions of Imperial credits? To do that, you’ll need a marketing campaign strategy that sells. Like any product, there are an infinite number of potential target audiences and […]

by Kent Lloyd

Troubleshooting Low Conversion Rates

Honestly, it can be hard to predict how well your landing page or web page is going to perform. But what do you do if you are struggling with low conversion rates? Below are some common things to look at when you have a below average conversion rate and how you might be able to […]

by Sarah Rodriguez

How to Use Google AdWords to Grow Your NonProfit

So, your nonprofit business has its Google Grant and you’re ready to put that $10,000 to work! Now comes the tricky part…actually using that money to grow your nonprofit. Fortunately for you, this article will cover everything you need to know to put together a decent nonprofit AdWords campaign. Here’s what you need to know: 1. […]

by Brad Witbeck

Disruptive Advertising’s Favorite 2017 Super Bowl Ads

The Super Bowl. A Sunday everyone looks forward to for various reasons—food, halftime, commercials, etc. I love football, food, music, and advertising so yes, I look forward to this Sunday. But I also mourn it because it marks the beginning of a 7 month football drought. Working for an advertising agency, I felt compelled to […]

by Jenny Hatch

3 Strange Parallels Between Love and Digital Marketing

Happen to be a Seinfeld fan? If so, remember when George Costanza mixed his love life with eating food and got his emotions of each tangled up together? Well, get ready, the same thing is about to start happening every time you think about digital marketing… If you think about it, love and digital marketing […]

by Jacob Baadsgaard

4 Powerful Marketing Lessons from this Season of “The Bachelor”

In a lot of ways, romance and marketing aren’t that different. Marketers try to get potential customers to buy what they’re selling. Romancers try to get potential lovers to buy into what they’re selling. Given the parallels between the two, it seems only natural to pull marketing insights from the world of romance. And for that, let’s turn […]

by Jenny Hatch

How to Write a Video Ad People Actually Want to Watch

If you’re going to be making any sort of marketing video, you’re going to want people to watch it, right? Well, I’m going to tell you the secret of how you can get that to happen. Here it is: Make videos that people actually want to watch. Crazy, right? I know it seems really straightforward, […]

by Brad Witbeck

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