On the Blog

3 Strange Parallels Between Love and Digital Marketing

Happen to be a Seinfeld fan? If so, remember when George Costanza mixed his love life with eating food and got his emotions of each tangled up together? Well, get ready, the same thing is about to start happening every time you think about digital marketing… If you think about it, love and digital marketing […]

by Jacob Baadsgaard

4 Powerful Marketing Lessons from this Season of “The Bachelor”

In a lot of ways, romance and marketing aren’t that different. Marketers try to get potential customers to buy what they’re selling. Romancers try to get potential lovers to buy into what they’re selling. Given the parallels between the two, it seems only natural to pull marketing insights from the world of romance. And for that, let’s turn […]

by Jenny Hatch

How to Write a Video Ad People Actually Want to Watch

If you’re going to be making any sort of marketing video, you’re going to want people to watch it, right? Well, I’m going to tell you the secret of how you can get that to happen. Here it is: Make videos that people actually want to watch. Crazy, right? I know it seems really straightforward, […]

by Brad Witbeck

Should You Apply for a Google Grant?

What are Google Grants? Do you want one? How do you qualify for and keep a Google Grant? If you’re trying to get the word out about your non-profit organization, Google Grants can be a lifesaver. For most nonprofits, a decent marketing budget can be hard to come by, making it hard to round up volunteers, donations or […]

by Aden Andrus

How to Build a Truly Effective Consumer Profile

Building a consumer profile is much like the dating process. In the beginning you only get to know the surface level information about people. But just because you know about their favorite movies, that doesn’t mean you know what makes them tick. If your marketing strategy is based on basic interactions you will be wildly […]

by Kent Lloyd

What You Need To Film An Effective Video Ad — By Price

You may have noticed… online video advertising just keeps growing. Every year, more and more people are interacting with online video advertising. Now, if you’ve ever looked into hiring a studio to film some ads for you, you’ve probably noticed that they charge quite a bit. So, you might be thinking, why don’t I just […]

by Brad Witbeck

How to Run a Business Blog that Doesn’t, Well…Suck!

Ah, the business blog. It’s allure has captured the imagination of many an online marketer, but its rewards elude all but the most resourceful of marketers… Okay, so that’s perhaps a touch dramatic, but the fact of the matter is, blogging can be a great way to build your business (in fact, I’d say it’s one of […]

by Aden Andrus

Consistency: The Secret of Effective Online Marketers

Ever feel frustrated by online marketing? You’re following every best practice you can find, but you still can’t seem to get your campaigns to produce profitable results! I get it, I’ve been in your shoes countless times and I’ve talked to hundreds of marketers in the exact same situation. While it might seem like online marketing […]

by Jacob Baadsgaard

What You Need to Know Before You Film Your Own Online Video Ads

So you want to make your own online video ads, eh? You’ve got a great script, someone you want to act in it, and a vision for an ad you’re sure will rake in the revenue for your company! Great! There’s nothing left but to do it…which, of course, is where things start to get […]

by Brad Witbeck

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