On the Blog

Should You Apply for a Google Grant?

What are Google Grants? Do you want one? How do you qualify for and keep a Google Grant? If you’re trying to get the word out about your non-profit organization, Google Grants can be a lifesaver. For most nonprofits, a decent marketing budget can be hard to come by, making it hard to round up volunteers, donations or […]

by Aden Andrus

How to Build a Truly Effective Consumer Profile

Building a consumer profile is much like the dating process. In the beginning you only get to know the surface level information about people. But just because you know about their favorite movies, that doesn’t mean you know what makes them tick. If your marketing strategy is based on basic interactions you will be wildly […]

by Kent Lloyd

What You Need To Film An Effective Video Ad — By Price

You may have noticed… online video advertising just keeps growing. Every year, more and more people are interacting with online video advertising. Now, if you’ve ever looked into hiring a studio to film some ads for you, you’ve probably noticed that they charge quite a bit. So, you might be thinking, why don’t I just […]

by Brad Witbeck

How to Run a Business Blog that Doesn’t, Well…Suck!

Ah, the business blog. It’s allure has captured the imagination of many an online marketer, but its rewards elude all but the most resourceful of marketers… Okay, so that’s perhaps a touch dramatic, but the fact of the matter is, blogging can be a great way to build your business (in fact, I’d say it’s one of […]

by Aden Andrus

Consistency: The Secret of Effective Online Marketers

Ever feel frustrated by online marketing? You’re following every best practice you can find, but you still can’t seem to get your campaigns to produce profitable results! I get it, I’ve been in your shoes countless times and I’ve talked to hundreds of marketers in the exact same situation. While it might seem like online marketing […]

by Jacob Baadsgaard

What You Need to Know Before You Film Your Own Online Video Ads

So you want to make your own online video ads, eh? You’ve got a great script, someone you want to act in it, and a vision for an ad you’re sure will rake in the revenue for your company! Great! There’s nothing left but to do it…which, of course, is where things start to get […]

by Brad Witbeck

How to Pick the Right Dental Keywords for Your AdWords Campaign

If you’re a dentist trying to market your practice online, AdWords is a great place to start. But, if you want to succeed at AdWords, you have to pick the right dental keywords. Of course, when it comes to picking keywords, there’s a temptation to try every possibly-relevant keyword you can think of, but resist the […]

by Aden Andrus

How Company Culture Changed My Life

I vividly remember starting my first job after college. I was so excited. I even brought my wife in to the office to show her my modern cubicle, black on black Dell laptop and efficiency-optimized, double monitor desk arrangement. I walked her through our office space and showed her the free drinks and snacks, ping […]

by Jacob Baadsgaard

How to Use Social Media to Maximize Customer Engagement

You’ve heard over and over that social media is a vital part of an effective digital marketing strategy. But, to get good results from social media, you need followers! More importantly, you need engaged followers. Unlike your typical interruptive marketing, to succeed at social media, you have to create the kind of content and outreach strategy […]

by Ken Rhie

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