On the Blog

How to Win at Local Search on Mobile

If you’re a local business trying to drum up new business online, local search has always been a big deal. In recent years, however, local search on mobile has become an even bigger deal. A couple of years ago, Google released the “Pigeon Update.” This update changed how local search results were calculated in a variety […]

by Aden Andrus

What You Need to Know About Google’s New AdWords Responsive Ads

When Google announces new AdWords display ad formats, it gets the marketing world in a tizzy. As soon as the recent responsive ads announcement came out, I remember account strategists immediately approaching me wanting to know what they were and how soon we can get them implemented. Google is great at creating these new advertising possibilities…but […]

by Allison Otting

Rewriting Ad Copy: Is It Worth It?

Should you really bother rewriting ad copy? Advertising on AdWords is complex and difficult. Between all the keyword, bid and campaign optimization, is it worth it to spend time rewriting ad copy? While ad copy may be one of the easiest parts of your paid search campaigns to neglect, when you get right down to it, the […]

by Aden Andrus

How To Create Truly Effective Remarketing Ads

Imagine a wonderful online marketing world where you never lost a potential sale, where every click became a conversion…wouldn’t that be great? Well, for most of us, that dream will always be a dream, but remarketing ads are a big step closer to that dream! What is a remarketing ad, you ask? Essentially, remarketing ads […]

by Manny Lopez

A Testing Roadmap for Increasing Landing Page Conversions

When it comes to landing page optimization, designing a landing page that actually converts traffic into meaningful leads sometimes seems like a pipe dream. Simply creating your initial page can be tricky enough, especially if you’re not sure what to include or even focus on in order to grab the right target audience—let alone optimizing that […]

by Andrew Maliwauki

5 Easy Ways to Expand Your Paid Search Keyword List

Creating an effective paid search keyword list can be hard. After auditing over 2,000 AdWords accounts at Disruptive Advertising, we’ve found that in the average paid search account, just 6% of keywords produce 100% of the conclusions. The other 94% are a waste of money. So, when you put together a keyword list (or want […]

by Aden Andrus

Tracking Web Conversions: Do You Know What You Don’t Know?

When it comes to tracking web conversions, it’s easy to get focused on the conversions…and ignore the tracking. After all, you know where your leads are coming from, right? And, even if you don’t know exactly how you get your conversions, aren’t the conversions more important than their source? Well…not really. Yes, at the end […]

by Aden Andrus

Why is it So Hard to Put Together an Effective Marketing Budget? [INFOGRAPHIC]

If you’re like most online marketers, solving for what will make your business (and boss) truly happy can feel like a fight sometimes. Even if you are the boss, creating an effective marketing budget can be a confusing, frustrating experience. You know you’re supposed to drive profitable revenue for your business, but there are a lot of key […]

by Aden Andrus

How to Create Sustainable A/B Testing Process

Ask anyone in online marketing about A/B testing and you will find out that everyone has their own theories on what does and doesn’t work. These theories are usually like snowflakes in that no two are the same. In and of itself, that’s fine. But the problem is, not many designers or PPC account managers have […]

by Manny Lopez

1 2 3124 125 126162 163 164