On the Blog

How to Run a Business Blog that Doesn’t, Well…Suck!

Ah, the business blog. It’s allure has captured the imagination of many an online marketer, but its rewards elude all but the most resourceful of marketers… Okay, so that’s perhaps a touch dramatic, but the fact of the matter is, blogging can be a great way to build your business (in fact, I’d say it’s one of […]

by Aden Andrus

Consistency: The Secret of Effective Online Marketers

Ever feel frustrated by online marketing? You’re following every best practice you can find, but you still can’t seem to get your campaigns to produce profitable results! I get it, I’ve been in your shoes countless times and I’ve talked to hundreds of marketers in the exact same situation. While it might seem like online marketing […]

by Jacob Baadsgaard

What You Need to Know Before You Film Your Own Online Video Ads

So you want to make your own online video ads, eh? You’ve got a great script, someone you want to act in it, and a vision for an ad you’re sure will rake in the revenue for your company! Great! There’s nothing left but to do it…which, of course, is where things start to get […]

by Brad Witbeck

How to Pick the Right Dental Keywords for Your AdWords Campaign

If you’re a dentist trying to market your practice online, AdWords is a great place to start. But, if you want to succeed at AdWords, you have to pick the right dental keywords. Of course, when it comes to picking keywords, there’s a temptation to try every possibly-relevant keyword you can think of, but resist the […]

by Aden Andrus

How Company Culture Changed My Life

I vividly remember starting my first job after college. I was so excited. I even brought my wife in to the office to show her my modern cubicle, black on black Dell laptop and efficiency-optimized, double monitor desk arrangement. I walked her through our office space and showed her the free drinks and snacks, ping […]

by Jacob Baadsgaard

How to Use Social Media to Maximize Customer Engagement

You’ve heard over and over that social media is a vital part of an effective digital marketing strategy. But, to get good results from social media, you need followers! More importantly, you need engaged followers. Unlike your typical interruptive marketing, to succeed at social media, you have to create the kind of content and outreach strategy […]

by Ken Rhie

How to Set Up Call Tracking for Your Dental PPC Campaigns

If you’re like most dentists, most of your online leads don’t fill out a form…they call you! Sadly, the average dental campaign doesn’t do a great job of tracking calls. At best, they might record some of the calls that come into their office, but they aren’t really sure how they got those calls. Now, […]

by Aden Andrus

Should You Be Doing Facebook Advertising?

Should you be doing Facebook Advertising? The short answer? Yes! The long answer? Maybe… In my experience, most companies can benefit from Facebook Advertising, but after managing millions of dollars a month in Facebook Ads, here are a few things I’ve found that predict whether or not a Facebook Advertising will be a huge win for a company: How Big […]

by Saunder Schroeder

What Was Hot in 2016? Disruptive’s Top 10 Most-Read Posts

As 2017 kicks into high gear, let’s take a quick look back at the hot topics of 2016. Here are Disruptive Advertising‘s top 10 most-read posts of 2016: 1. Facebook vs AdWords: What’s Right for Your Business? Why do certain businesses flourish or fail on AdWords and Facebook? This post gives you the information you need to […]

by Jenny Hatch

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