On the Blog

Page 126 of 154

Watch Out for These 3 Common AdWords Mistakes!

After auditing paid search accounts for a few years, you start to notice how most account managers seem to make the same few AdWords mistakes. At first glance, these oversights often seem like small problems, but they can cost your company tens of thousands of dollars in lost revenue and profit. I’m a big believer in the power (for good […]

by Craig Wakefield• April 26, 2016

How to Set Up a Full-Funnel Paid Advertising Strategy

Companies often go through stages in their digital marketing strategy. In general, if you’re relatively new to digital marketing, you’re probably focused on the bottom of your marketing funnel, where most of your traffic is ready to convert now. That works great for a while, but your bottom-of-the-funnel traffic (paid search, search engine optimization, etc) […]

by Jenny Hatch• April 23, 2016

Is Your Sales Team Killing Your Paid Search Performance?

In paid search marketing, it’s easy to focus your efforts on generating leads for your sales team. After all, if you are sending inexpensive, qualified leads to your sales team, your campaigns will be profitable, right? Unfortunately, it often doesn’t work out that way. Where Things Can Go Wrong Recently, one of our lead generation clients mentioned to […]

by Jacob Baadsgaard• April 20, 2016

Insanely Complicated Adwords Data Made Easy

When it comes to AdWords management, data is your best friend. While your marketing instincts are great for pointing you in the right direction, it’s your cold, hard data that keeps you from running down a marketing rabbit trail. However, as great as all that information is, often you have so much data that it […]

by Glen Petersen• April 19, 2016

4 Key Components of a Landing Page Audit

So, it’s that time of year again…tax season. While I’m sure there are a few masochistic people that actually enjoy organizing W-2s and itemizing deductions, I don’t find much joy in it myself. With that in mind, let’s talk about auditing, but for something that should hopefully be a little more enjoyable than crunching numbers […]

by Andrew Maliwauki• April 15, 2016

How to Optimize Your Website For Conversions

What adds value to your business? That can be a tough question to answer, especially when it comes to website optimization. A while back, I worked at a company where everyone was convinced that one member of a team was the main value driver for the team’s multimillion dollar project. At the same time, this employee had […]

by Aden Andrus• April 13, 2016

Should You Trust Google’s Automated Bid Adjustment Algorithms?

Over the years, I’ve been a firm advocate for keeping as much control over your AdWords accounts as possible. This position comes from experience. Truth be told, I’ve been burned one too many times by trusting Google’s automated bid adjustment and enhanced CPC options… Instead, my initial approach with any account is to stick to manual bidding and […]

by John Thuet• April 12, 2016

How to Steal Your Competition’s Best Keywords

Paid search is tricky business. It can be a fantastic way to grow your company, but it can also be an easy way to lose a lot of money. One of the biggest problems paid search advertisers face is keyword selection. The right keywords set your account up for success—and the wrong keywords can doom […]

by Jacob Baadsgaard• April 08, 2016

An AdWords Expert’s Guide to Eel Fishing

Whenever I need to veg after a long day of managing AdWords accounts or after chasing my crazy kids around, I find myself watching things on Netflix that my wife typifies as “redneck”. To her point, I guess I did grow up in a small town where people don’t speak their own language correctly… Anyways, I […]

by Jeff Allan• April 06, 2016

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