On the Blog

Sentient Ascend: Artificial Intelligence Meets Website Optimization

Ever since I first learned about conversion rate optimization (CRO, aka website or landing page testing), I’ve wondered why there wasn’t an easy, methodical way to see how all of the various elements on your site affect one another. I mean, Google has a deep learning algorithm that can write accurate, human-sounding descriptions of images. Other machine learning […]

by Aden Andrus

5 Ways Your Website Could Be Hurting Sales

When you take your business online, you are taking huge steps towards the growth of your brand. While a local business is limited to the customers in their immediate area, that same business can reach people all over the globe online. However, simply being online doesn’t guarantee more customers or an increase in sales. Setting up your […]

by Jessica Kane

The Perils of Sloppy Hyper-Targeted Marketing

Digital marketers are quick to tell you exactly why they’re superior to traditional marketers. The number one reason? Data. They’ve got data on what design works best. They’ve got data on what mobile device is being used. Using platforms like Facebook, digital marketers can even target young adult runners who love the movie Pulp Fiction, but also […]

by Allison Otting

3 Holiday eCommerce Tips from a Marketing Grinch

If you’re anything like me, the holiday season is probably more stressful than enjoyable (especially if you’re in eCommerce). Personally, the whole winter season isn’t my favorite. Winter is long and cold in Utah and between the Thanksgiving and Christmas parties, events, shopping stress, crowded stores, annoying music (and did I mention cold?), Christmas often ends […]

by Jenny Hatch

Van Helsing’s Guide to PPC Advertising: The Monsters are Real…

Ever had one of those terrifying, heart-pounding moments that changes your life forever? Well, I had one of those recently. As Disruptive Advertising‘s Director of Marketing, I work the occasional late night. It’s never occurred to me that work might not be a safe place after dark, so I guess I was “in the zone” and didn’t […]

by Aden Andrus

Is the Only Thing Keeping You from Easy Street…You?

Work can be a pain. You try hard, do your best and still things don’t ever seem to go your way. It seems like you’re always dealing with some sort of problem. Are you doing something wrong? If you’re like most of us, you constantly look forward to the moment when you “have it made”—that […]

by Jacob Baadsgaard

Should Your Business Advertise on Facebook or AdWords? [Webinar]

Where can you get the most return on your advertising spend—Facebook Ads or Google AdWords? The answer is, it depends on your business. In Disruptive Advertising’s recent Quick Class, Saunder Schroeder, VP of Paid Social Advertising at Disruptive Advertising, offered some great insights and tips on these platforms and the businesses that are the best […]

by Andrea Warner

Adobe DTM Plugin for WordPress

If you have a WordPress site and you need to implement Adobe DTM on said website, look no further! We have built a powerful yet simple plugin for WordPress that will not only add Adobe DTM to your site, it will also automatically build a tracking data layer for all of your pages. Get the […]

by Adam Haining

Which eCommerce Platform Should You Be Using?

If you’re running an eCommerce business (or considering starting one), picking the right eCommerce platform is a critically important decision. However, there are a lot of options out there. Do you try Shopify? WooCommerce? Magento? Prestashop? Bigcommerce? Volusion? Wix? Squarespace? The list goes on and on. The question is, which one is right for your business? To […]

by Jared Lee

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