On the Blog

Who Are You Marketing To? 4 Buyer Archetypes to Consider

To build a successful landing page, you need to know who your buyer is, what they are looking for and how they might react to your page. The better you understand the different types of visitors that will end up on your landing page, the more you can adjust your landing pages to address their pain points […]

by Sarah Rodriguez

Social Sign-On: Should I Try It On My Website?

While doing a little online marketing research, I got a bit distracted by a popular web site that provides book reviews and recommendations. I was interested in the site’s content, but to gain full use of the site, I had to register as a new user. So, I clicked the button to sign up for a […]

by Andrea Warner

5 Best Practices for Landing Page Videos

It’s not a secret anymore that great landing page videos can increase conversions by 80%. In fact, 76% of businesses who use video in their campaigns believe it provides good ROI. Among other things, including videos on your landing pages increases the time visitors spend on your page. Plus, videos can: Explain product features Narrate your brand story […]

by Fahad Muhammad

Getting the Most from Your Existing Web Site Traffic with Optimizely [Webinar]

Do you care about your on-page experience? You should. 89% of companies surveyed by Gartner believe that their customer experience will be the main thing that sets them apart from their competitors. That’s right, their customer experience—not the products they sell or their price point. However, even though almost 90% of businesses believe that their customer […]

by Andrea Warner

5 Holiday Online Marketing Tasks You Can’t Ignore

Retail marketers look forward to the Holiday season with both expectation and trepidation. After all, most companies make a substantial amount of their profit through holiday sales. In fact, holiday sales often account for majority of a retailers’ yearly profits. But, if you want to capitalize on the potential of the holiday season, you’ve got […]

by Adam Torkildson

Exit Overlays – Your Last Chance for Marketing Love?

As a kid I watched a lot of romantic comedies with my mom. I once calculated that I’ve spent at least 80 hours of my life watching “You’ve Got Mail.” I’ll also watch “While You Were Sleeping” every year until I’m dead. #noregrets One of the most common rom-com tropes is the final chase scene. One half of […]

by Allison Otting

Should You Hire a Marketing Agency or Keep Things In-House?

Should you hire in-house or hire an agency? When it comes to online marketing, this can be a critically important decision. Now, as the founder of an online advertising agency, I’ll admit to being a bit biased on this issue. However, having worked in-house and hired numerous agencies over the course of my career, I’ve […]

by Jacob Baadsgaard

Are Landing Page Links Killing Your Conversion Rate?

If you picture your landing page as a small frontier town set in the middle of the wild west, what would it look like? Chances are, it would be fairly simple: one street, a small store, a jail, and—of course—a saloon. It would cater to the needs of a small mining operation or farming community, […]

by Andrew Maliwauki

3 Tips for Bragging about Your Conversion Optimization Successes

Really. It’s okay to shout from the mountaintops, “I made the company a lot of money with this optimization test!” In fact, I’d venture to say that if you don’t brag about your test, you’ll watch your site optimization efforts languish and die a short and quiet death. Nobody will attend the funeral either, because nobody […]

by Andrea Warner

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