On the Blog

How to Create an Effective AdWords Budget for 2018

Ever feel like your AdWords budget was pulled out of a hat? Sure, maybe you’ve got a budget, but there isn’t a whole lot of thought or strategy behind what you’re spending every month. If this rings true for you, don’t worry, you’re not alone. Almost every marketer I’ve ever met feels exactly the same way. Unfortunately, […]

by Jacob Baadsgaard

How to Hunt Down the PPC Monsters in Your Marketing Account

In the weeks since my first harrowing encounter with a PPC vampire, I’ll admit that I’ve been feeling quite overwhelmed. The monsters are real, they’re out there and they aren’t happy about Disruptive Advertising‘s efforts to make them known to the world. As a result, Disruptive has been attacked multiple times by a number of different […]

by Aden Andrus

How to Use PPC Advertising to Grow Your Dental Practice

Over the years, I’ve helped a lot of dental practices with their pay-per-click (PPC) campaigns. Dental practices can make great money from PPC advertising, but unfortunately, I have noticed that most dental PPC accounts make a few mistakes that limit their online advertising success. The typical dental practice, however, doesn’t have the time or resources to figure […]

by John Thuet

Sentient Ascend: Artificial Intelligence Meets Website Optimization

Ever since I first learned about conversion rate optimization (CRO, aka website or landing page testing), I’ve wondered why there wasn’t an easy, methodical way to see how all of the various elements on your site affect one another. I mean, Google has a deep learning algorithm that can write accurate, human-sounding descriptions of images. Other machine learning […]

by Aden Andrus

5 Ways Your Website Could Be Hurting Sales

When you take your business online, you are taking huge steps towards the growth of your brand. While a local business is limited to the customers in their immediate area, that same business can reach people all over the globe online. However, simply being online doesn’t guarantee more customers or an increase in sales. Setting up your […]

by Jessica Kane

The Perils of Sloppy Hyper-Targeted Marketing

Digital marketers are quick to tell you exactly why they’re superior to traditional marketers. The number one reason? Data. They’ve got data on what design works best. They’ve got data on what mobile device is being used. Using platforms like Facebook, digital marketers can even target young adult runners who love the movie Pulp Fiction, but also […]

by Allison Otting

3 Holiday eCommerce Tips from a Marketing Grinch

If you’re anything like me, the holiday season is probably more stressful than enjoyable (especially if you’re in eCommerce). Personally, the whole winter season isn’t my favorite. Winter is long and cold in Utah and between the Thanksgiving and Christmas parties, events, shopping stress, crowded stores, annoying music (and did I mention cold?), Christmas often ends […]

by Jenny Hatch

Van Helsing’s Guide to PPC Advertising: The Monsters are Real…

Ever had one of those terrifying, heart-pounding moments that changes your life forever? Well, I had one of those recently. As Disruptive Advertising‘s Director of Marketing, I work the occasional late night. It’s never occurred to me that work might not be a safe place after dark, so I guess I was “in the zone” and didn’t […]

by Aden Andrus

Is the Only Thing Keeping You from Easy Street…You?

Work can be a pain. You try hard, do your best and still things don’t ever seem to go your way. It seems like you’re always dealing with some sort of problem. Are you doing something wrong? If you’re like most of us, you constantly look forward to the moment when you “have it made”—that […]

by Jacob Baadsgaard

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