On the Blog

Exit Overlays – Your Last Chance for Marketing Love?

As a kid I watched a lot of romantic comedies with my mom. I once calculated that I’ve spent at least 80 hours of my life watching “You’ve Got Mail.” I’ll also watch “While You Were Sleeping” every year until I’m dead. #noregrets One of the most common rom-com tropes is the final chase scene. One half of […]

by Allison Otting

Should You Hire a Marketing Agency or Keep Things In-House?

Should you hire in-house or hire an agency? When it comes to online marketing, this can be a critically important decision. Now, as the founder of an online advertising agency, I’ll admit to being a bit biased on this issue. However, having worked in-house and hired numerous agencies over the course of my career, I’ve […]

by Jacob Baadsgaard

Are Landing Page Links Killing Your Conversion Rate?

If you picture your landing page as a small frontier town set in the middle of the wild west, what would it look like? Chances are, it would be fairly simple: one street, a small store, a jail, and—of course—a saloon. It would cater to the needs of a small mining operation or farming community, […]

by Andrew Maliwauki

3 Tips for Bragging about Your Conversion Optimization Successes

Really. It’s okay to shout from the mountaintops, “I made the company a lot of money with this optimization test!” In fact, I’d venture to say that if you don’t brag about your test, you’ll watch your site optimization efforts languish and die a short and quiet death. Nobody will attend the funeral either, because nobody […]

by Andrea Warner

5 Steps to Make Sure that You Are Getting Paid What You Deserve

This article was originally published on LinkedIn Pulse. Are you being paid what you deserve? At some point, almost everyone asks themselves this question. Now, I don’t know if you’re being fairly compensated or not, but I do know that very few people take the right steps to ensure that they are being compensated in a […]

by Jacob Baadsgaard

4 “Guaranteed” Ways to Improve Your Conversion Rates

One question I get asked quite often is, “Are there tests I can run on my site that will guarantee that I see a lift in conversion rates?” The answer I most often give (out of necessity) is something like this: “There is never a way to guarantee that a test is going win. But, if […]

by Chris Dayley

How to Create PPC Ads that Grab Your Target Customer’s Attention

The ultimate goal of any marketing effort is to obtain more customers and maximize profit. Unfortunately, while every business would love to accomplish this, many fail to do so, even though they provide awesome products and services! So, if they are providing solid products and services and are pouring money into marketing, why is it that so […]

by Brad Hunt

No Traffic? No Problem! 3 Ways to Test Your Low Traffic Landing Page

In digital marketing, data is king. Facebook is constantly using us as guinea pigs in some of the largest scale experiments in the world. Unfortunately, not every company gets 1.71 billion users visiting their site on a daily basis. If you’re a small geo-targeted company, or a niche luxury product, it’s hard to get enough traffic to […]

by Allison Otting

How To Use Offline Data To Get Online Wins

As an online marketer, do you focus most of your energy and effort on achieving a low cost-per-lead? What if that lead fails to convert into a paying customer? If that happens, you’ve still spent money, yet you’ve gained nothing. Sure, things looked promising—you had a great cost-per-lead after all—but when push comes to shove, […]

by Andrea Warner

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