On the Blog

Are Landing Page Links Killing Your Conversion Rate?

If you picture your landing page as a small frontier town set in the middle of the wild west, what would it look like? Chances are, it would be fairly simple: one street, a small store, a jail, and—of course—a saloon. It would cater to the needs of a small mining operation or farming community, […]

by Andrew Maliwauki

3 Tips for Bragging about Your Conversion Optimization Successes

Really. It’s okay to shout from the mountaintops, “I made the company a lot of money with this optimization test!” In fact, I’d venture to say that if you don’t brag about your test, you’ll watch your site optimization efforts languish and die a short and quiet death. Nobody will attend the funeral either, because nobody […]

by Andrea Warner

5 Steps to Make Sure that You Are Getting Paid What You Deserve

This article was originally published on LinkedIn Pulse. Are you being paid what you deserve? At some point, almost everyone asks themselves this question. Now, I don’t know if you’re being fairly compensated or not, but I do know that very few people take the right steps to ensure that they are being compensated in a […]

by Jacob Baadsgaard

4 “Guaranteed” Ways to Improve Your Conversion Rates

One question I get asked quite often is, “Are there tests I can run on my site that will guarantee that I see a lift in conversion rates?” The answer I most often give (out of necessity) is something like this: “There is never a way to guarantee that a test is going win. But, if […]

by Chris Dayley

How to Create PPC Ads that Grab Your Target Customer’s Attention

The ultimate goal of any marketing effort is to obtain more customers and maximize profit. Unfortunately, while every business would love to accomplish this, many fail to do so, even though they provide awesome products and services! So, if they are providing solid products and services and are pouring money into marketing, why is it that so […]

by Brad Hunt

No Traffic? No Problem! 3 Ways to Test Your Low Traffic Landing Page

In digital marketing, data is king. Facebook is constantly using us as guinea pigs in some of the largest scale experiments in the world. Unfortunately, not every company gets 1.71 billion users visiting their site on a daily basis. If you’re a small geo-targeted company, or a niche luxury product, it’s hard to get enough traffic to […]

by Allison Otting

How To Use Offline Data To Get Online Wins

As an online marketer, do you focus most of your energy and effort on achieving a low cost-per-lead? What if that lead fails to convert into a paying customer? If that happens, you’ve still spent money, yet you’ve gained nothing. Sure, things looked promising—you had a great cost-per-lead after all—but when push comes to shove, […]

by Andrea Warner

7 Keys to Creating High Converting Landing Page Forms

When it comes to landing page design, remember, your landing page forms are the stars of the show. No matter how cool or compelling the rest of your page is, if people don’t actually fill out your landing page, your page didn’t do it’s job. So, if you want your landing pages to be a success, […]

by Manny Lopez

Who’s On First? Google’s New Device Bidding Update

Remember the old Abbott and Costello comedy skit, “Who’s On First?” Well, for years, device bidding on AdWords has felt a bit like that routine. You: Who’s on tablet? I want to adjust my bids for tablet searches. Google: Yes, he is. You: No, I need to know, who is on a tablet? People on tablets respond […]

by Jenny Hatch

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