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All I Want for Christmas is Consistency!

(image by Hernán Piñera) As the holidays approach, it’s natural for people to start thinking about giving gifts and receiving gifts. This time of year is filled with family fun, crazy holiday shopping, good food and hopefully some relaxation squeezed in. A business owner often enjoy these luxuries as much as the rest of the world. Too much […]

by Cory McEwan December 10, 2015

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Use Menus and Breadcrumbs to Serve up More Website Conversions

Whether you’re making money directly through e-commerce or using your website to drive traffic to your physical business location, your website’s ultimate goal is to convert visitors into buyers. A professional look and compelling copy are essential…and so is a layout that’s easy for visitors to navigate. Many elements go into a great website design, but […]

by Jarrod Hunt December 09, 2015

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The Ultimate Guide to Social Media Ad Design

Social media is an ever growing platform with billions of active daily users. We all know that ads must appeal to the masses, and those masses are on social media. It’s no surprise that advertising on theses platforms has become a popular and booming industry. It was reported that companies spent 6.1 billion dollars on social […]

by Manny Lopez December 08, 2015

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How an RLSA Strategy Increased Sales by 125.9%

So, you want better performance from your AdWords account? There is always optimizing work to do. Sometimes it’s hard to figure out what to work on first! Today I want to address capitalizing on returning searchers. You can do this by using RLSA (remarketing list for search ads) campaigns. I’m not talking about remarketing display […]

by Adam Kaiser December 03, 2015

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How to Setup Transaction-Specific eCommerce Conversion Tracking – Part 2

I was trying to think of a catchier name for this post, and I seriously considered “The Fiery Inferno Of All That Isn’t Holy When It Comes To Conversion Tracking With Values” One of my colleagues suggested I go with something simpler and more direct. Previously, we introduced the importance of adding value tracking to your conversions […]

by Andrew Warren December 02, 2015

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6 Things You Might be Forgetting on Your Landing Page

Landing pages are an important part of any pay-per-click marketing strategy, but—like their fully-functioning website counterparts—you can’t afford to miss an essential element. With that in mind, here are 6 of the most important things to remember while putting together a landing page. 1. Page Title A relevant page title makes your page look professional. In […]

by Sarah Rodriguez November 24, 2015

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5 Ways to Become the James Bond of CRO

“Optimization… Conversion Rate Optimization.” Who doesn’t love James Bond? He’s cool, calm and collected (most of the time) while saving the world from an endless amount of villains bent on global conquest and destruction. Naturally, as a conversion focused designer, I couldn’t help but find ways to link my job to that of super spy […]

by Andrew Maliwauki November 19, 2015

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A Simple Guide to Setting Up and Using AdWords Customer Match

AdWords recently came out with a new tool to that allows you to upload a targeted list of email addresses to AdWords and then use Google Search, YouTube or Gmail to display ads to people with those email addresses. If you’ve got a great email list, you can imagine the advertising potential offered by this […]

by Blake Larson November 18, 2015

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How to Separate Mobile and Desktop Scripts on Unbounce

When designing a landing page in Unbounce’s landing page builder, you can use snippets of code to add extra features and elements. These can create better experiences for your visitors, and even increase conversions. For example, a great way to drive phone calls on a landing page is to use a scrolling or “sticky” header to follow […]

by Manny Lopez November 17, 2015

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