On the Blog

Facebook’s New Targeting Expansion Option – Should You Try It?

Facebook recently started testing a new targeting feature called Targeting Expansion in some accounts. To be honest, this new option rolled out so quietly that I almost missed it. A couple of weeks ago, I noticed that the following checkbox started showing up in about half of my accounts: Out of curiosity, I did a little research about […]

by Kevin Manning

You’ll Never Believe What Facebook Changed in Your News Feed…I Fell Out of MY CHAIR! [IRONY]

If you’re a Facebook spammer, I’ve got bad news for you…Facebook just updated their News Feed algorithm to reduce the amount of “clickbait” its users see. That means clickbait titles (like the one on this post) and content will show up a lot less in your News Feed. According to Facebook: “People have told us they […]

by Saunder Schroeder

5 AdWords Mistakes You’re Probably Still Making

Let’s face it, pay-per-click advertising is constantly changing and evolving. No matter how good you were at paid search advertising six months ago, things are different now. As a result, you’re probably making a few AdWords mistakes that are keeping your campaigns from succeeding the way you’d like. At Disruptive Advertising, we audit a lot of AdWords […]

by Brenton Clive

Are Your Display Ads Failing? 3 Easy Ways to Get Them On Track

Did you know that you’re more likely to die of a heart attack than click on a display ad? There’s a reason for that. I mean, a display ad like this would give most people a heart attack… Now, admittedly, most display ad placements aren’t quite this bad, but every online advertiser struggles to get their banner […]

by Aden Andrus

Should You Go to Call to Action Conference (CTA Conf)?

As a kid I thought it would be cool to go on business trips like my dad. He was always flying to places like Costa Rica, Singapore and Japan. Now that I’m going to marketing conferences and taking business trips myself, I realize that it’s not the lavish lifestyle I thought it was (unless long layovers […]

by Allison Otting

The Clarity Equation: Do Your Landing Page Elements Add Up?

A few weeks ago, I traveled to the beautiful city of Vancouver to attend Unbounce’s CTA Conference for a second time. Last year, I learned a ton about digital marketing and conversion focused design, so I was very excited to attend the conference again this summer and learn from more experts about the latest digital trends, tricks […]

by Sarah Rodriguez

4 Easy Ways to Improve Your PPC Conversion Rate

When it comes to improving your PPC conversion rate, it’s easy to get focused on optimizing your landing pages. After all, you’ve worked hard to get traffic to your page, so the problem must be with your page, right? Well, maybe. In many cases, the real problem is your traffic and—no matter how good your […]

by Chad de Lisle

Should You Simultaneously Test Multiple Variants of Your Page?

Often in online marketing, conversion rate optimization and A/B testing are used as synonyms. You want to improve the performance of a page (version A), so you create an alternate version of that page (version B), split your traffic between the two pages and see which page performs the best. However, what most people don’t […]

by Trevor Anderson

How Instapage Uses Marketing Channels to Drive Conversions

Everything marketers do is focused on conversions, whether those come via form submissions on your lead capture pages or CTA button clicks on click-through pages. To get the coveted conversion, many optimistic marketers have created a website with impeccable design and actionable copy. They connected it to ads, targeted ideal customers and then sat back and […]

by Fahad Muhammad

1 2 3130 131 132162 163 164