On the Blog

Should You Simultaneously Test Multiple Variants of Your Page?

Often in online marketing, conversion rate optimization and A/B testing are used as synonyms. You want to improve the performance of a page (version A), so you create an alternate version of that page (version B), split your traffic between the two pages and see which page performs the best. However, what most people don’t […]

by Trevor Anderson

How Instapage Uses Marketing Channels to Drive Conversions

Everything marketers do is focused on conversions, whether those come via form submissions on your lead capture pages or CTA button clicks on click-through pages. To get the coveted conversion, many optimistic marketers have created a website with impeccable design and actionable copy. They connected it to ads, targeted ideal customers and then sat back and […]

by Fahad Muhammad

Are You Maximizing Impression Share on the Right Keywords?

At Disruptive Advertising, we’ve audited a lot of paid search accounts. Some accounts are working great, but many accounts struggle to produce results because their best keywords simply aren’t getting enough impression share. In paid search advertising, impression share is a measurement of how often your ads are showing up when someone types in a relevant search query. […]

by Jacob Baadsgaard

A Quick Guide to Local Marketing With Pokémon Go

Direct paid advertising hasn’t hit Pokémon Go yet. But, you can still use the app to increase local traffic to your business. July 5th forever changed the Pokémon world. In case you’ve been living under a rock, by now we’ve seen sights like this: Pokemon GO is just insane right now. This is in Central […]

by Jenny Hatch

What are Your Customers Really Worth? Calculating Lifetime Value

If you want to run a profitable online marketing campaign, you need to to know what the lifetime value of your customers is. After all, let’s face it, advertising online can be tricky. For some companies, it can be their top revenue source—for others it can be like throwing cash out of an airplane. The question is, […]

by Adam Kaiser

Should You Bid On Your Competitor’s Branded Terms?

Your competitor’s branded terms…to bid or not to bid? That is the question, isn’t it? On the surface, bidding on the competition seems like an obvious win. After all, if people are interested in your competition, they’d probably be interested in you. The audience is targeted, the cost-per-click is lower and—let’s be honest—who doesn’t want […]

by Jacob Baadsgaard

How AdWords Similar Audiences Cut Cost-Per-Lead by 58%

Paid search advertising is great, but your audience is inherently limited to people who already know what they want—what about the people who need your business but don’t realize it? Enter AdWords’ similar audiences. AdWords’ Similar Audiences Similar audiences are a twist on the classic AdWords remarketing list. With remarketing (aka “retargeting”), you use the Google […]

by Craig Wakefield

Can You Trust Your A/B Testing “Sixth Sense”?

I’m often shocked at how confident people are in their A/B testing “sixth sense.” I hear it almost every day—from clients, friends, business owners, designers—everyone tells me that they know what site elements will drive the most conversions. In fact, a lot of these people tell me they have a pretty good “sixth sense” or gut feel for what […]

by Chris Dayley

Marketing and Sales Alignment – The Secret to Marketing Success

Most of us have been there…the dreaded marketing and sales meeting when things just don’t seem to be working right. Usually, it goes about like this: BEFORE THE MEETING—the sales team Sales Manager: “Guys, it looks like we didn’t hit quota this month! You need to sell harder!” Sales team looks around uncomfortably. Sales Rep: “Well, I don’t want […]

by Jacob Baadsgaard

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