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Page 132 of 153

Increase Relevant Clicks: Structured Snippets in AdWords

Anyone who works with AdWords knows that Google is always making updates to the various features and settings available in the interface, including the optional—but important—ad extensions. Google allows advertisers to take advantage of several different kinds of ad extensions, some of which are automatic (once you meet certain requirements, they’ll start showing automatically) and some […]

by Becky Lindstone October 28, 2015

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Is Your AdWords Account Living A Lie?

One of my favorite shows of all time is Suits. If you have never seen the show before, let me break it down for you. Mike, one of the “heroes,” lies that he is a Harvard Law School graduate to get out of a sticky situation. The law firm Harvey works for only hires Harvard grads and […]

by Stirling Ruuth October 27, 2015

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Finally, A Clear Guide to Setting Your Facebook Audience Targeting

Facebook advertising is a monster of a marketing investment. But, if you’re reading this, you probably already know just how important Facebook is for business. So, whether you love it or hate it, if you’re going to invest in Facebook advertising, you want to do it the right way. Here’s a clear breakdown of setting […]

by Mike Arce October 22, 2015

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Valuable Lessons from 3 Experts at CTA Conference

Two weeks ago, I was fortunate enough to attend Unbounce’s CTA Conference in Vancouver. The city was beautiful, and I was able to hear some great presentations from knowledgeable experts in the conversion rate optimization and marketing industry. I encourage you to check out (at least one or two) of these presentations, which can all be […]

by Sarah Rodriguez October 21, 2015

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4 Ways to Fix Your Landing Page Testimonials

When looking to buy a product or service online, chances are you aren’t going to jump in without testing the waters first. In today’s world, online reviews and testimonials are not only important, but crucial to success. For companies like Amazon, reviews can be incredibly helpful for warning about the dangers of a certain brand of […]

by Andrew Maliwauki October 20, 2015

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4 Ways to Overcome Ad Fatigue

Ad fatigue is real. Most AdWords advertisers are all employing the same strategies to improve keyword relevancy and score—dynamic keyword insertion, keywords in the headline, etc. Ever seen this sort of search result before? If ads for your search term all seem to say the same thing, you have the opportunity to stand out from […]

by Jenny Hatch October 14, 2015

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3 Things My Wedding Taught Me About PPC Management

September 19, 2015 was the best day of my life – my wedding day! I married the love of my life and celebrated with our family and friends. It truly was the perfect day. I had been dreaming of this day for my whole life (I have the Pinterest boards to prove it). I thought […]

by Brittany Loong October 13, 2015

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3 Pay-Per-Click Tricks Every Plumbing/HVAC Company Should Use

Having helped plumbing/HVAC companies across the country with their pay-per-click (PPC) campaigns, it seems like most companies make a few important mistakes that cost them tens of thousands of dollars in wasted ad spend. Fortunately, correcting those mistakes not only makes your PPC campaigns more effective and profitable—it also sets your company up to dominate your market. Believe me, […]

by Colby Zimmerman October 12, 2015

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AdWords Buy Buttons – What to Expect

Google’s Christmas present to retailers this year are “buy buttons.” — As Re/code’s Jason Del Rey says, “A nagging issue for online retailers paying for PLAs is conversion—getting someone who clicked on a product image to complete the purchase. Google is positioning the experiment as a way to help retailers fix that by reducing the number of […]

by Jenny Hatch October 08, 2015

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