On the Blog

Does Your PPC Contribution Margin Justify Your Ad Spend?

Contribution margin is a key part of every business decision. Regardless of how big or small your business is, every investment needs to produce profitable dividends. To put it simply, you need to make more than you spend. PPC advertising is no different. Managing an effective PPC account takes time and money, both of which come […]

by Jacob Baadsgaard

Google’s Expanded Text Ads: Is Bigger Really Better?

It’s official, Google has launched Expanded Text Ads. In an effort to better meet the needs of today’s mobile-first advertising market, Google has moved from the single-headline, double-description format to a double-headline, single-description arrangement. That means you can change your ads from this: To this: Obviously, this shift is also accompanied by a massive increase (47%) in […]

by Aden Andrus

How Will Twitter’s New Character Rules Affect Your Advertising?

A little over a week ago, Twitter leaked to Bloomberg that it would no longer count media attachments and @usernames (in responses) against the 140-character limit for tweets. Well, it’s now been confirmed. Over the next few months, Twitter will eliminate the character tax for media attachments. If you play it right, this change has the potential to improve […]

by Aden Andrus

What to Expect From a Great AdWords Review

Anyone who’s spent time managing a Google AdWords account knows that sometimes you need to step back and evaluate your performance. Whether you do it yourself or enlist the help of a third-party pay-per-click agency, the goal is to look for ways to cut inefficiencies and improve ROI. For this post I want to offer […]

by Casey Walrath

Should You Use PPC Management Software?

With all of the time and tedium associated with managing a profitable PPC account, it’s no surprise that many people consider using PPC management software to streamline things. Unfortunately, PPC management software isn’t the right choice for many businesses. Yes, software can simplify your life, but only if you have the right combination of factors in […]

by Jacob Baadsgaard

The PPC Landing Page Optimization Series—Catching Mistakes

Pay-per-click advertising (PPC) is an awesome way to get traffic on your site. Combined with the right PPC landing page, PPC can make millions for your business. However, to build a great PPC landing page, it’s important to know how your PPC traffic is unique and design your to convert your PPC traffic. Otherwise, you’ll end up wasting a lot of money. So […]

by Sarah Rodriguez

How to Test Ad Copy for Low Traffic AdWords Accounts

When your AdWords campaigns don’t get a lot of traffic, ad copy testing can take forever. To reach statistical significance, you need a certain amount of traffic in each arm of your test and—if you aren’t getting a lot of traffic to begin with—it can take weeks, months or even years to get enough clicks […]

by Craig Wakefield

The PPC Landing Page Optimization Series – Establish Trust

The right pay-per-click (PPC) landing page strategy can redefine success for your PPC campaigns. To build a great PPC landing page, though, it’s important to understand what makes your PPC traffic unique and design your landing page for maximum effect. Otherwise, you’ll waste a lot of money. In this series of articles, we’re reviewing the 6 key qualities of a successful PPC landing page […]

by Sarah Rodriguez

The PPC Landing Page Optimization Series – Design for Mobile

A good pay-per-click (PPC) landing page strategy can mean the difference between success and failure for your PPC campaigns. However, to create a great PPC landing page, you need to understand how and why your PPC traffic is ending up on your landing page and design for maximum effect. Otherwise, you’ll end up wasting a lot of money. This series of […]

by Sarah Rodriguez

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