On the Blog

The PPC Landing Page Optimization Series – Establish Trust

The right pay-per-click (PPC) landing page strategy can redefine success for your PPC campaigns. To build a great PPC landing page, though, it’s important to understand what makes your PPC traffic unique and design your landing page for maximum effect. Otherwise, you’ll waste a lot of money. In this series of articles, we’re reviewing the 6 key qualities of a successful PPC landing page […]

by Sarah Rodriguez

The PPC Landing Page Optimization Series – Design for Mobile

A good pay-per-click (PPC) landing page strategy can mean the difference between success and failure for your PPC campaigns. However, to create a great PPC landing page, you need to understand how and why your PPC traffic is ending up on your landing page and design for maximum effect. Otherwise, you’ll end up wasting a lot of money. This series of […]

by Sarah Rodriguez

How to Determine Which Landing Page Elements to A/B Test

A/B testing: It’s not just a term marketers use to sound smart or to be “in the know.” Successful marketers practice A/B testing because they want to see which variables produce a higher conversion rate. Plus, it requires you to understand your audience and build your buyer personas. And yet, when it comes to PPC […]

by Brandon Weaver

The PPC Landing Page Optimization Series – Simplify Your Page

A good pay-per-click (PPC) marketer knows that the right PPC landing page strategy can be worth millions. Different marketing channels produce different traffic with unique goals, expectations and pain points. If you want to optimize your conversion rate, you need to understand which page elements matter for which traffic sources. Since PPC advertising is often one of the most expensive ways to get traffic […]

by Sarah Rodriguez

The PPC Landing Page Optimization Series – Message Match

If you’ve ever done pay-per-click marketing, you’ve probably read somewhere about the importance of using a good PPC landing page in your marketing efforts. However, you can’t just put together a landing page template and use it for all your marketing campaigns. Each traffic source has specific expectations, goals and pain points, so you need to know which page […]

by Sarah Rodriguez

The PPC Landing Page Optimization Series – Call-to-Action

For pay-per-click (PPC) marketers, a good PPC landing page strategy can add millions to your bottom line. Each marketing channel has specific traffic with specific goals, expectations and pain points, so it’s important to understand which page elements to consider for each traffic source. Since PPC advertising is often one of the most expensive ways to get traffic […]

by Sarah Rodriguez

Are You Taking Full Advantage of the Dimensions Tab?

When it comes to PPC advertising, sometimes it seems like there are more questions than answers. For example, say your conversions recently doubled. That’s a good thing, but the question is, why did your conversions increase so much? At first, you might be inclined to think, “Who cares? My conversions doubled overnight! Why does it […]

by Evan Reyne

Canvas Ads—Facebook’s Mobile Mic Drop

2015 was a huge year for Facebook Advertising updates. For example, we saw Instagram added as a placement in Power Editor and the introduction of Dynamic Product Ads, Carousel Ads and Lead Ads. Given the rise in mobile usage over the last few years, it’s not surprising that a lot of these updates revolve around advertising […]

by Kevin Manning

Using Your Buyer Persona to Guide Your Landing Page Design

Building a buyer persona is a key part of any online marketing strategy. If you put it together right, your buyer persona should guide every marketing decision you make. Often, however, the buyer persona gets forgotten during the hustle and bustle of landing page design and optimization. Sometimes, the page is rushed to completion without much […]

by Manny Lopez

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