On the Blog

Canvas Ads—Facebook’s Mobile Mic Drop

2015 was a huge year for Facebook Advertising updates. For example, we saw Instagram added as a placement in Power Editor and the introduction of Dynamic Product Ads, Carousel Ads and Lead Ads. Given the rise in mobile usage over the last few years, it’s not surprising that a lot of these updates revolve around advertising […]

by Kevin Manning

Using Your Buyer Persona to Guide Your Landing Page Design

Building a buyer persona is a key part of any online marketing strategy. If you put it together right, your buyer persona should guide every marketing decision you make. Often, however, the buyer persona gets forgotten during the hustle and bustle of landing page design and optimization. Sometimes, the page is rushed to completion without much […]

by Manny Lopez

Watch Out for These 3 Common AdWords Mistakes!

After auditing paid search accounts for a few years, you start to notice how most account managers seem to make the same few AdWords mistakes. At first glance, these oversights often seem like small problems, but they can cost your company tens of thousands of dollars in lost revenue and profit. I’m a big believer in the power (for good […]

by Craig Wakefield

How to Set Up a Full-Funnel Paid Advertising Strategy

Companies often go through stages in their digital marketing strategy. In general, if you’re relatively new to digital marketing, you’re probably focused on the bottom of your marketing funnel, where most of your traffic is ready to convert now. That works great for a while, but your bottom-of-the-funnel traffic (paid search, search engine optimization, etc) […]

by Jenny Hatch

Is Your Sales Team Killing Your Paid Search Performance?

In paid search marketing, it’s easy to focus your efforts on generating leads for your sales team. After all, if you are sending inexpensive, qualified leads to your sales team, your campaigns will be profitable, right? Unfortunately, it often doesn’t work out that way. Where Things Can Go Wrong Recently, one of our lead generation clients mentioned to […]

by Jacob Baadsgaard

Insanely Complicated Adwords Data Made Easy

When it comes to AdWords management, data is your best friend. While your marketing instincts are great for pointing you in the right direction, it’s your cold, hard data that keeps you from running down a marketing rabbit trail. However, as great as all that information is, often you have so much data that it […]

by Glen Petersen

4 Key Components of a Landing Page Audit

So, it’s that time of year again…tax season. While I’m sure there are a few masochistic people that actually enjoy organizing W-2s and itemizing deductions, I don’t find much joy in it myself. With that in mind, let’s talk about auditing, but for something that should hopefully be a little more enjoyable than crunching numbers […]

by Andrew Maliwauki

How to Optimize Your Website For Conversions

What adds value to your business? That can be a tough question to answer, especially when it comes to website optimization. A while back, I worked at a company where everyone was convinced that one member of a team was the main value driver for the team’s multimillion dollar project. At the same time, this employee had […]

by Aden Andrus

Should You Trust Google’s Automated Bid Adjustment Algorithms?

Over the years, I’ve been a firm advocate for keeping as much control over your AdWords accounts as possible. This position comes from experience. Truth be told, I’ve been burned one too many times by trusting Google’s automated bid adjustment and enhanced CPC options… Instead, my initial approach with any account is to stick to manual bidding and […]

by John Thuet

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