On the Blog

How to Determine Which Landing Page Elements to A/B Test

A/B testing: It’s not just a term marketers use to sound smart or to be “in the know.” Successful marketers practice A/B testing because they want to see which variables produce a higher conversion rate. Plus, it requires you to understand your audience and build your buyer personas. And yet, when it comes to PPC […]

by Brandon Weaver

The PPC Landing Page Optimization Series – Simplify Your Page

A good pay-per-click (PPC) marketer knows that the right PPC landing page strategy can be worth millions. Different marketing channels produce different traffic with unique goals, expectations and pain points. If you want to optimize your conversion rate, you need to understand which page elements matter for which traffic sources. Since PPC advertising is often one of the most expensive ways to get traffic […]

by Sarah Rodriguez

The PPC Landing Page Optimization Series – Message Match

If you’ve ever done pay-per-click marketing, you’ve probably read somewhere about the importance of using a good PPC landing page in your marketing efforts. However, you can’t just put together a landing page template and use it for all your marketing campaigns. Each traffic source has specific expectations, goals and pain points, so you need to know which page […]

by Sarah Rodriguez

The PPC Landing Page Optimization Series – Call-to-Action

For pay-per-click (PPC) marketers, a good PPC landing page strategy can add millions to your bottom line. Each marketing channel has specific traffic with specific goals, expectations and pain points, so it’s important to understand which page elements to consider for each traffic source. Since PPC advertising is often one of the most expensive ways to get traffic […]

by Sarah Rodriguez

Are You Taking Full Advantage of the Dimensions Tab?

When it comes to PPC advertising, sometimes it seems like there are more questions than answers. For example, say your conversions recently doubled. That’s a good thing, but the question is, why did your conversions increase so much? At first, you might be inclined to think, “Who cares? My conversions doubled overnight! Why does it […]

by Evan Reyne

Canvas Ads—Facebook’s Mobile Mic Drop

2015 was a huge year for Facebook Advertising updates. For example, we saw Instagram added as a placement in Power Editor and the introduction of Dynamic Product Ads, Carousel Ads and Lead Ads. Given the rise in mobile usage over the last few years, it’s not surprising that a lot of these updates revolve around advertising […]

by Kevin Manning

Using Your Buyer Persona to Guide Your Landing Page Design

Building a buyer persona is a key part of any online marketing strategy. If you put it together right, your buyer persona should guide every marketing decision you make. Often, however, the buyer persona gets forgotten during the hustle and bustle of landing page design and optimization. Sometimes, the page is rushed to completion without much […]

by Manny Lopez

Watch Out for These 3 Common AdWords Mistakes!

After auditing paid search accounts for a few years, you start to notice how most account managers seem to make the same few AdWords mistakes. At first glance, these oversights often seem like small problems, but they can cost your company tens of thousands of dollars in lost revenue and profit. I’m a big believer in the power (for good […]

by Craig Wakefield

How to Set Up a Full-Funnel Paid Advertising Strategy

Companies often go through stages in their digital marketing strategy. In general, if you’re relatively new to digital marketing, you’re probably focused on the bottom of your marketing funnel, where most of your traffic is ready to convert now. That works great for a while, but your bottom-of-the-funnel traffic (paid search, search engine optimization, etc) […]

by Jenny Hatch

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