On the Blog

Is Your Sales Team Killing Your Paid Search Performance?

In paid search marketing, it’s easy to focus your efforts on generating leads for your sales team. After all, if you are sending inexpensive, qualified leads to your sales team, your campaigns will be profitable, right? Unfortunately, it often doesn’t work out that way. Where Things Can Go Wrong Recently, one of our lead generation clients mentioned to […]

by Jacob Baadsgaard

Insanely Complicated Adwords Data Made Easy

When it comes to AdWords management, data is your best friend. While your marketing instincts are great for pointing you in the right direction, it’s your cold, hard data that keeps you from running down a marketing rabbit trail. However, as great as all that information is, often you have so much data that it […]

by Glen Petersen

4 Key Components of a Landing Page Audit

So, it’s that time of year again…tax season. While I’m sure there are a few masochistic people that actually enjoy organizing W-2s and itemizing deductions, I don’t find much joy in it myself. With that in mind, let’s talk about auditing, but for something that should hopefully be a little more enjoyable than crunching numbers […]

by Andrew Maliwauki

How to Optimize Your Website For Conversions

What adds value to your business? That can be a tough question to answer, especially when it comes to website optimization. A while back, I worked at a company where everyone was convinced that one member of a team was the main value driver for the team’s multimillion dollar project. At the same time, this employee had […]

by Aden Andrus

Should You Trust Google’s Automated Bid Adjustment Algorithms?

Over the years, I’ve been a firm advocate for keeping as much control over your AdWords accounts as possible. This position comes from experience. Truth be told, I’ve been burned one too many times by trusting Google’s automated bid adjustment and enhanced CPC options… Instead, my initial approach with any account is to stick to manual bidding and […]

by John Thuet

How to Steal Your Competition’s Best Keywords

Paid search is tricky business. It can be a fantastic way to grow your company, but it can also be an easy way to lose a lot of money. One of the biggest problems paid search advertisers face is keyword selection. The right keywords set your account up for success—and the wrong keywords can doom […]

by Jacob Baadsgaard

An AdWords Expert’s Guide to Eel Fishing

Whenever I need to veg after a long day of managing AdWords accounts or after chasing my crazy kids around, I find myself watching things on Netflix that my wife typifies as “redneck”. To her point, I guess I did grow up in a small town where people don’t speak their own language correctly… Anyways, I […]

by Jeff Allan

20 Ways to Improve AdWords Performance [INFOGRAPHIC]

Whether you’re new to AdWords management or have worked in PPC advertising for years, sometimes you need a few extra ideas to really get the most out of your campaigns. Over the years, we’ve featured hundreds of campaign tips and client wins on Disruptive Blog. Recently, some of those ideas and wins were incorporated into a beautiful infographic […]

by Aden Andrus

What Paid Search Marketers Can Learn from the Dating Game

At some point in all of our lives we all enter the dating game. Trying to find the “one” that’s right for us. We start out with many eligible prospects and then slowly weed them out trying to find the best fit or conversion. Turns out the dating game isn’t that different from marketing. You still choose your […]

by Jenny Hatch

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