On the Blog

How to Steal Your Competition’s Best Keywords

Paid search is tricky business. It can be a fantastic way to grow your company, but it can also be an easy way to lose a lot of money. One of the biggest problems paid search advertisers face is keyword selection. The right keywords set your account up for success—and the wrong keywords can doom […]

by Jacob Baadsgaard

An AdWords Expert’s Guide to Eel Fishing

Whenever I need to veg after a long day of managing AdWords accounts or after chasing my crazy kids around, I find myself watching things on Netflix that my wife typifies as “redneck”. To her point, I guess I did grow up in a small town where people don’t speak their own language correctly… Anyways, I […]

by Jeff Allan

20 Ways to Improve AdWords Performance [INFOGRAPHIC]

Whether you’re new to AdWords management or have worked in PPC advertising for years, sometimes you need a few extra ideas to really get the most out of your campaigns. Over the years, we’ve featured hundreds of campaign tips and client wins on Disruptive Blog. Recently, some of those ideas and wins were incorporated into a beautiful infographic […]

by Aden Andrus

What Paid Search Marketers Can Learn from the Dating Game

At some point in all of our lives we all enter the dating game. Trying to find the “one” that’s right for us. We start out with many eligible prospects and then slowly weed them out trying to find the best fit or conversion. Turns out the dating game isn’t that different from marketing. You still choose your […]

by Jenny Hatch

The Simple AdWords Fix that Increased Revenue by 133%

Let’s face it, Google doesn’t have your best interests at heart. Google is a business and it cares about what all business care about—it’s own bottom line. So, Google is going to charge you per click regardless of whether or not that click generates a return for you. Wouldn’t you like to show something for […]

by Adam Kaiser

C.O.N.F.E.S.S.I.O.N. of a CRO Designer

Have you ever wondered what a “creative” needs in order to give you a landing page that is going to convert for your client and get a great ROI? Well, I’m going to let you in on a little secret…my designer CONFESSION, as it were. The best-designed landing pages come from great collaborative effort, but it’s […]

by Manny Lopez

Micro Moments—What Google Learned About PPC in 2015

Last week, Disruptive Advertising hosted a seminar featuring Dana Rouleau and Amanda Dillon from Google, along with our CEO, Jacob Baadsgaard. It was a fun-filled event with lots of great food and some incredible insights into how to improve AdWords performance! So, what did Google have to say about winning at AdWords in 2016? It all […]

by Jenny Hatch

How to Use Your LinkedIn Profile to Market Your Company [TEMPLATES]

LinkedIn is more than an online resume. Yes, people who want to hire you will check your LinkedIn profile, but if someone is trying to decide whether or not to hire your company, you can bet they will be checking LinkedIn as well. As a result, your LinkedIn profile is like a mini-landing page for you […]

by Aden Andrus

How the Automotive Industry Uses Landing Pages

The automotive industry covers a wide range of products and services, including things like insurance, rental cars, body shops and mechanics, equipment leases, the classic buying and selling, along with many others. To compete and stay on top of your competitors, PPC advertising can be a very effective way to market your automotive business (but often expensive […]

by Brandon Weaver

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