On the Blog

How to Use Your LinkedIn Profile to Market Your Company [TEMPLATES]

LinkedIn is more than an online resume. Yes, people who want to hire you will check your LinkedIn profile, but if someone is trying to decide whether or not to hire your company, you can bet they will be checking LinkedIn as well. As a result, your LinkedIn profile is like a mini-landing page for you […]

by Aden Andrus

How the Automotive Industry Uses Landing Pages

The automotive industry covers a wide range of products and services, including things like insurance, rental cars, body shops and mechanics, equipment leases, the classic buying and selling, along with many others. To compete and stay on top of your competitors, PPC advertising can be a very effective way to market your automotive business (but often expensive […]

by Brandon Weaver

5 Tips for Making Sure No One Forgets Your Brand

Branding is essential to company success. You don’t just want clients who find you—you want customers who remember you and pass your info on to family and friends. Fortunately, there are both marketing and design techniques you can employ to make sure that your brand is unforgettable. Here are 5 ways to ensure that your brand presence is […]

by Jessica Kane

The Easy Way to Audit Your DTM Adobe Analytics Implementation

Adobe DTM is the best tag manager out there. It’s not because it’s free, it’s because it is awesome and powerful. However, as awesome as it is—it does have a few pain points. One of the pains I’ve experienced after doing dozens, if not hundreds, of Adobe Analytics implementations with DTM is keeping track of which Adobe […]

by Adam Haining

Google’s New SERP Format—How Will It Affect You?

You may have noticed a change on Google’s Search Engine Result Pages (SERP)—Google now has 4 ads above the organic search results followed by 3 ads at the bottom of the page before the suggested searches. Gone are the ads on the sidebar. Google has been testing this new layout since December and it is rumored to […]

by Jenny Hatch

What Makes a Great Hero Shot…Great?

A great hero shot can be one of the most important parts of your landing page. Your hero shot is the leading visual representation of your brand’s product or service for a given campaign (if you’re not sure what a hero shot is, it’s typically that main image you see first) and it sets the tone for […]

by Sarah Rodriguez

How I Grew a Company from 25 to 250 Employees With PPC Advertising

As the CEO of a digital advertising agency, I talk to a lot of business owners and marketing directors. In these conversations, I’m often asked something along the lines of, “But does pay-per-click advertising really work?” Many companies have spent thousands of dollars on PPC with little-to-no apparent success. It’s a frustrating waste of time and money that […]

by Jacob Baadsgaard

9 PPC Advertising Tactics to Try in 2016

Pay-per-click (PPC) advertising is a great way to drive traffic, conversions and sales. Unlike search engine optimization, PPC marketing allows you to precisely target your ideal audience. The better you can target your audience, the better you can match your ad and landing page to their needs, which increases their odds of converting. Done right, […]

by Aden Andrus

How I Doubled Converted Clicks in Two Weeks

Converted clicks are a great measure of PPC campaign success. They tell you how many unique customers your ads are bringing in, which is important for defining what sort of value your ads are producing. Given the importance of the converted clicks metric, I’m often surprised to discover how poor conversion tracking is for many of […]

by Brandt Whiting

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