On the Blog

The Simple AdWords Fix that Increased Revenue by 133%

Let’s face it, Google doesn’t have your best interests at heart. Google is a business and it cares about what all business care about—it’s own bottom line. So, Google is going to charge you per click regardless of whether or not that click generates a return for you. Wouldn’t you like to show something for […]

by Adam Kaiser

C.O.N.F.E.S.S.I.O.N. of a CRO Designer

Have you ever wondered what a “creative” needs in order to give you a landing page that is going to convert for your client and get a great ROI? Well, I’m going to let you in on a little secret…my designer CONFESSION, as it were. The best-designed landing pages come from great collaborative effort, but it’s […]

by Manny Lopez

Micro Moments—What Google Learned About PPC in 2015

Last week, Disruptive Advertising hosted a seminar featuring Dana Rouleau and Amanda Dillon from Google, along with our CEO, Jacob Baadsgaard. It was a fun-filled event with lots of great food and some incredible insights into how to improve AdWords performance! So, what did Google have to say about winning at AdWords in 2016? It all […]

by Jenny Hatch

How to Use Your LinkedIn Profile to Market Your Company [TEMPLATES]

LinkedIn is more than an online resume. Yes, people who want to hire you will check your LinkedIn profile, but if someone is trying to decide whether or not to hire your company, you can bet they will be checking LinkedIn as well. As a result, your LinkedIn profile is like a mini-landing page for you […]

by Aden Andrus

How the Automotive Industry Uses Landing Pages

The automotive industry covers a wide range of products and services, including things like insurance, rental cars, body shops and mechanics, equipment leases, the classic buying and selling, along with many others. To compete and stay on top of your competitors, PPC advertising can be a very effective way to market your automotive business (but often expensive […]

by Brandon Weaver

5 Tips for Making Sure No One Forgets Your Brand

Branding is essential to company success. You don’t just want clients who find you—you want customers who remember you and pass your info on to family and friends. Fortunately, there are both marketing and design techniques you can employ to make sure that your brand is unforgettable. Here are 5 ways to ensure that your brand presence is […]

by Jessica Kane

The Easy Way to Audit Your DTM Adobe Analytics Implementation

Adobe DTM is the best tag manager out there. It’s not because it’s free, it’s because it is awesome and powerful. However, as awesome as it is—it does have a few pain points. One of the pains I’ve experienced after doing dozens, if not hundreds, of Adobe Analytics implementations with DTM is keeping track of which Adobe […]

by Adam Haining

Google’s New SERP Format—How Will It Affect You?

You may have noticed a change on Google’s Search Engine Result Pages (SERP)—Google now has 4 ads above the organic search results followed by 3 ads at the bottom of the page before the suggested searches. Gone are the ads on the sidebar. Google has been testing this new layout since December and it is rumored to […]

by Jenny Hatch

What Makes a Great Hero Shot…Great?

A great hero shot can be one of the most important parts of your landing page. Your hero shot is the leading visual representation of your brand’s product or service for a given campaign (if you’re not sure what a hero shot is, it’s typically that main image you see first) and it sets the tone for […]

by Sarah Rodriguez

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