On the Blog

Google’s New SERP Format—How Will It Affect You?

You may have noticed a change on Google’s Search Engine Result Pages (SERP)—Google now has 4 ads above the organic search results followed by 3 ads at the bottom of the page before the suggested searches. Gone are the ads on the sidebar. Google has been testing this new layout since December and it is rumored to […]

by Jenny Hatch

What Makes a Great Hero Shot…Great?

A great hero shot can be one of the most important parts of your landing page. Your hero shot is the leading visual representation of your brand’s product or service for a given campaign (if you’re not sure what a hero shot is, it’s typically that main image you see first) and it sets the tone for […]

by Sarah Rodriguez

How I Grew a Company from 25 to 250 Employees With PPC Advertising

As the CEO of a digital advertising agency, I talk to a lot of business owners and marketing directors. In these conversations, I’m often asked something along the lines of, “But does pay-per-click advertising really work?” Many companies have spent thousands of dollars on PPC with little-to-no apparent success. It’s a frustrating waste of time and money that […]

by Jacob Baadsgaard

9 PPC Advertising Tactics to Try in 2016

Pay-per-click (PPC) advertising is a great way to drive traffic, conversions and sales. Unlike search engine optimization, PPC marketing allows you to precisely target your ideal audience. The better you can target your audience, the better you can match your ad and landing page to their needs, which increases their odds of converting. Done right, […]

by Aden Andrus

How I Doubled Converted Clicks in Two Weeks

Converted clicks are a great measure of PPC campaign success. They tell you how many unique customers your ads are bringing in, which is important for defining what sort of value your ads are producing. Given the importance of the converted clicks metric, I’m often surprised to discover how poor conversion tracking is for many of […]

by Brandt Whiting

The 5 Stages of the Online Buying Cycle for Law Firms

Every business exchange has some sort of buying cycle. If you want to get people to pay for your services, you need to understand the buying cycle for your industry and how to succeed in every stage in the cycle. Law firms are no exception. Hiring an attorney has a buying cycle, but the legal industry […]

by Stirling Ruuth

Are Your PPC Ads Lame? 3 Tips to Get Them Dancing Again

Is your PPC ad copy boring? Are your click-through-rates suffering? Too often, advertisers forget that effective ad copy creation is just as important as a well structured campaign. Here are a few simple tips to get your ads popping again: 1) Dynamic Keyword Insertion (DKI) Please, please, please, please take advantage of dynamic keyword insertion […]

by Chad de Lisle

Facebook’s Lead Ads—Welcome to the Future

Facebook’s new Lead Ads are the future of Facebook advertising. Instead of taking a Facebook user away from Facebook to a landing page, Lead Ads display the form directly inside of Facebook. The best part is, Facebook auto-populates the form with the user’s appropriate Facebook info, eliminating virtually all friction from the form fill process. As a […]

by Kevin Manning

5 Ways to Create a Winning A/B Testing Strategy

When it comes to split testing your landing pages, finding a good place to start can often be a challenge. Whether it’s a brand new page with seemingly endless possibilities or maybe an older one that’s gotten you a little burned out, every test needs to count, so it’s important to have a great testing […]

by Andrew Maliwauki

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