On the Blog

How I Doubled Converted Clicks in Two Weeks

Converted clicks are a great measure of PPC campaign success. They tell you how many unique customers your ads are bringing in, which is important for defining what sort of value your ads are producing. Given the importance of the converted clicks metric, I’m often surprised to discover how poor conversion tracking is for many of […]

by Brandt Whiting

The 5 Stages of the Online Buying Cycle for Law Firms

Every business exchange has some sort of buying cycle. If you want to get people to pay for your services, you need to understand the buying cycle for your industry and how to succeed in every stage in the cycle. Law firms are no exception. Hiring an attorney has a buying cycle, but the legal industry […]

by Stirling Ruuth

Are Your PPC Ads Lame? 3 Tips to Get Them Dancing Again

Is your PPC ad copy boring? Are your click-through-rates suffering? Too often, advertisers forget that effective ad copy creation is just as important as a well structured campaign. Here are a few simple tips to get your ads popping again: 1) Dynamic Keyword Insertion (DKI) Please, please, please, please take advantage of dynamic keyword insertion […]

by Chad de Lisle

Facebook’s Lead Ads—Welcome to the Future

Facebook’s new Lead Ads are the future of Facebook advertising. Instead of taking a Facebook user away from Facebook to a landing page, Lead Ads display the form directly inside of Facebook. The best part is, Facebook auto-populates the form with the user’s appropriate Facebook info, eliminating virtually all friction from the form fill process. As a […]

by Kevin Manning

5 Ways to Create a Winning A/B Testing Strategy

When it comes to split testing your landing pages, finding a good place to start can often be a challenge. Whether it’s a brand new page with seemingly endless possibilities or maybe an older one that’s gotten you a little burned out, every test needs to count, so it’s important to have a great testing […]

by Andrew Maliwauki

3 Content Distribution Channels You Haven’t Tried Yet

If content is king, distribution is his queen. Give your content the royal treatment it deserves by promoting it the right way. Here are 3 ways to promote your content that you probably haven’t tried yet: 1. AdWords Google AdWords is a great way to get your content in front of people who appreciate it. […]

by Mike Arce

Google to Enforce Product GTINs in Google Shopping

If you run an eCommerce business and are currently running on Google Shopping, you may have already received this email from Google: This email looks long and intimidating, but don’t be scared, it’s actually a good thing. Let me explain why. Are You Using GTINs? What’s interesting about this email notification what it tells you about […]

by Stirling Ruuth

7 Steps to Track Phone Calls at the Keyword Level

If you want to know what’s really going on in your PPC account, you have to track phone calls. Unfortunately, most paid advertising accounts seem to miss the boat on this one. Even if they have some sort of call tracking set up, it’s not set up in a way that provides useful information. Now, I’m […]

by Adam Kaiser

9 Ways to Wow Your Clients This Month

At Disruptive, we love to make sure our clients get some sort of “wow factor” every month—you know, the little bits of awesome that show them you really care. Wow factors are a great way to improve your relationship with your clients. They mean a bit of extra effort on your part, but they go a long […]

by Allison Otting

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