On the Blog

How to Spend Less on PPC and Double Online Market Share

Pay-per-click advertising often seems like an exercise in futility. Despite paying through the nose for online market share, you don’t seem to be getting great results. You know the market is there, you just can’t seem to capture it! Don’t worry, you’re not alone. A lot of businesses struggle just to make their PPC campaigns profitable. Even the ones that get a […]

by Jacob Baadsgaard

How to Make Your Marketing Clients Very, Very Happy

I have a passion for improving client retention. While not every client is a good match for every marketing agency, the key to a great agency-client relationship is fantastic communication and awesome service. A good working relationship is good for everybody. For agencies, it is much more cost effective to retain current clients than it […]

by Cory McEwan

4 Superbowl Ads That Will Improve Your PPC Campaigns

Superbowl ads are legendary. We all have our favorites from over the years—Coke, Budweiser, Doritos, GoDaddy, Apple, etc—for the way they made us feel, customer loyalty to the product, or just because. Buckle up! We’re taking a 40-year journey through the top Superbowl ads to discover the secret to customer engagement—and how to apply them […]

by Jenny Hatch

How to Make AdWords Work for B2B Marketing

AdWords tends to get a bad rap amongst B2B business owners. And, after auditing over 350 business-to-business AdWords accounts, I can see why. After all, AdWords is an easy place to lose a lot of money. This is particularly true in the B2B arena, where your target market tends to be a little more niche. […]

by Jacob Baadsgaard

Single Product Ad Groups and Dynamic Bid Automation for eCommerce

First of all, if you haven’t heard of SKAG’s…stop now. Halt. Go no further. You need to read this article first. Okay, you done? Good. Now we can get down to the nitty gritty. Similar to its cousin, SKAGs—Single Keyword Ad Groups—the SPAG is an ad group that contains only one product from your eCommerce […]

by Andrew Warren

How to Effectively Use LinkedIn to Produce Sales

Are you getting the most out of LinkedIn? Are you closing sales off of your profile? Most companies seriously underestimate the potential of their LinkedIn accounts. LinkedIn has only been around for 12 years, but in that time it has grown to be the third most popular social network behind Facebook and Twitter. Its focus […]

by Jenny Hatch

4 Great Ways to Use Google Analytics to Track Performance

Performance tracking is critical to the success of any marketing campaign. Additionally, without performance tracking, you don’t know whether or not your marketing campaigns are even working effectively. Ultimately, there’s no better way to defend, optimize, or create a marketing campaign than with proof and numbers to back it up. And that’s where Google Analytics […]

by Mike Arce

5 Facebook Advertising Tips Everyone Should Follow

Since Facebook as a social network is so intuitive and easy to use, many advertisers just jump right in to advertising without taking time to learn the ropes or giving it much thought. This leads a lot of avoidable errors. For many advertisers, an early bellyflop on Facebook leaves them a little nervous to dive […]

by Kevin Manning

AdWords Remarketing: Everything You Need to Succeed

Remarketing campaigns (also referred to as retargeting) allow you to show ads on the Search and Display Network to people who have visited your website previously. It is a great way for companies to stay in the forefront of potential customers minds. Remarketing campaigns can be used by most companies. Certain sensitive categories of companies can’t use remarketing (for example, […]

by Jenny Hatch

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