On the Blog

7 Steps to Track Phone Calls at the Keyword Level

If you want to know what’s really going on in your PPC account, you have to track phone calls. Unfortunately, most paid advertising accounts seem to miss the boat on this one. Even if they have some sort of call tracking set up, it’s not set up in a way that provides useful information. Now, I’m […]

by Adam Kaiser

9 Ways to Wow Your Clients This Month

At Disruptive, we love to make sure our clients get some sort of “wow factor” every month—you know, the little bits of awesome that show them you really care. Wow factors are a great way to improve your relationship with your clients. They mean a bit of extra effort on your part, but they go a long […]

by Allison Otting

3 Ways to Build Customer Trust in an Online Marketing Campaign

In the world of digital marketing, it’s easy to get fixated on producing sales. After all, the ultimate goal of all your goals, measurements, PPC/SEO efforts and everything is to put more money in the bank—it’s kind of hard to run a business on KPIs. As a result, we all tend to focus on answering the […]

by Matt Ellis

How to Spend Less on PPC and Double Online Market Share

Pay-per-click advertising often seems like an exercise in futility. Despite paying through the nose for online market share, you don’t seem to be getting great results. You know the market is there, you just can’t seem to capture it! Don’t worry, you’re not alone. A lot of businesses struggle just to make their PPC campaigns profitable. Even the ones that get a […]

by Jacob Baadsgaard

How to Make Your Marketing Clients Very, Very Happy

I have a passion for improving client retention. While not every client is a good match for every marketing agency, the key to a great agency-client relationship is fantastic communication and awesome service. A good working relationship is good for everybody. For agencies, it is much more cost effective to retain current clients than it […]

by Cory McEwan

4 Superbowl Ads That Will Improve Your PPC Campaigns

Superbowl ads are legendary. We all have our favorites from over the years—Coke, Budweiser, Doritos, GoDaddy, Apple, etc—for the way they made us feel, customer loyalty to the product, or just because. Buckle up! We’re taking a 40-year journey through the top Superbowl ads to discover the secret to customer engagement—and how to apply them […]

by Jenny Hatch

How to Make AdWords Work for B2B Marketing

AdWords tends to get a bad rap amongst B2B business owners. And, after auditing over 350 business-to-business AdWords accounts, I can see why. After all, AdWords is an easy place to lose a lot of money. This is particularly true in the B2B arena, where your target market tends to be a little more niche. […]

by Jacob Baadsgaard

Single Product Ad Groups and Dynamic Bid Automation for eCommerce

First of all, if you haven’t heard of SKAG’s…stop now. Halt. Go no further. You need to read this article first. Okay, you done? Good. Now we can get down to the nitty gritty. Similar to its cousin, SKAGs—Single Keyword Ad Groups—the SPAG is an ad group that contains only one product from your eCommerce […]

by Andrew Warren

How to Effectively Use LinkedIn to Produce Sales

Are you getting the most out of LinkedIn? Are you closing sales off of your profile? Most companies seriously underestimate the potential of their LinkedIn accounts. LinkedIn has only been around for 12 years, but in that time it has grown to be the third most popular social network behind Facebook and Twitter. Its focus […]

by Jenny Hatch

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