On the Blog

4 Superbowl Ads That Will Improve Your PPC Campaigns

Superbowl ads are legendary. We all have our favorites from over the years—Coke, Budweiser, Doritos, GoDaddy, Apple, etc—for the way they made us feel, customer loyalty to the product, or just because. Buckle up! We’re taking a 40-year journey through the top Superbowl ads to discover the secret to customer engagement—and how to apply them […]

by Jenny Hatch

How to Make AdWords Work for B2B Marketing

AdWords tends to get a bad rap amongst B2B business owners. And, after auditing over 350 business-to-business AdWords accounts, I can see why. After all, AdWords is an easy place to lose a lot of money. This is particularly true in the B2B arena, where your target market tends to be a little more niche. […]

by Jacob Baadsgaard

Single Product Ad Groups and Dynamic Bid Automation for eCommerce

First of all, if you haven’t heard of SKAG’s…stop now. Halt. Go no further. You need to read this article first. Okay, you done? Good. Now we can get down to the nitty gritty. Similar to its cousin, SKAGs—Single Keyword Ad Groups—the SPAG is an ad group that contains only one product from your eCommerce […]

by Andrew Warren

How to Effectively Use LinkedIn to Produce Sales

Are you getting the most out of LinkedIn? Are you closing sales off of your profile? Most companies seriously underestimate the potential of their LinkedIn accounts. LinkedIn has only been around for 12 years, but in that time it has grown to be the third most popular social network behind Facebook and Twitter. Its focus […]

by Jenny Hatch

4 Great Ways to Use Google Analytics to Track Performance

Performance tracking is critical to the success of any marketing campaign. Additionally, without performance tracking, you don’t know whether or not your marketing campaigns are even working effectively. Ultimately, there’s no better way to defend, optimize, or create a marketing campaign than with proof and numbers to back it up. And that’s where Google Analytics […]

by Mike Arce

5 Facebook Advertising Tips Everyone Should Follow

Since Facebook as a social network is so intuitive and easy to use, many advertisers just jump right in to advertising without taking time to learn the ropes or giving it much thought. This leads a lot of avoidable errors. For many advertisers, an early bellyflop on Facebook leaves them a little nervous to dive […]

by Kevin Manning

AdWords Remarketing: Everything You Need to Succeed

Remarketing campaigns (also referred to as retargeting) allow you to show ads on the Search and Display Network to people who have visited your website previously. It is a great way for companies to stay in the forefront of potential customers minds. Remarketing campaigns can be used by most companies. Certain sensitive categories of companies can’t use remarketing (for example, […]

by Jenny Hatch

Looking for Landing Page A/B Testing Ideas? Try These Out

As a rule of thumb, you should always be A/B testing something on your landing pages. Every click is not only an opportunity to get another conversion, it’s also an opportunity to learn something about your audience. You can’t just test for the sake of testing, though, you need a strategy that makes sure that each […]

by Manny Lopez

The Secret to Effective AdWords Management? Incremental Changes

In marketing, it’s easy to look for the next big thing that will finally make your campaigns mind-blowingly profitable. AdWords management is no exception. Type in “AdWords management best practices” or “AdWords tips” and you’ll find dozens—if not hundreds—of blog articles explaining how to improve your AdWords campaign performance. Most of these tips and best […]

by Craig Wakefield

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