On the Blog

4 Great Ways to Use Google Analytics to Track Performance

Performance tracking is critical to the success of any marketing campaign. Additionally, without performance tracking, you don’t know whether or not your marketing campaigns are even working effectively. Ultimately, there’s no better way to defend, optimize, or create a marketing campaign than with proof and numbers to back it up. And that’s where Google Analytics […]

by Mike Arce

5 Facebook Advertising Tips Everyone Should Follow

Since Facebook as a social network is so intuitive and easy to use, many advertisers just jump right in to advertising without taking time to learn the ropes or giving it much thought. This leads a lot of avoidable errors. For many advertisers, an early bellyflop on Facebook leaves them a little nervous to dive […]

by Kevin Manning

AdWords Remarketing: Everything You Need to Succeed

Remarketing campaigns (also referred to as retargeting) allow you to show ads on the Search and Display Network to people who have visited your website previously. It is a great way for companies to stay in the forefront of potential customers minds. Remarketing campaigns can be used by most companies. Certain sensitive categories of companies can’t use remarketing (for example, […]

by Jenny Hatch

Looking for Landing Page A/B Testing Ideas? Try These Out

As a rule of thumb, you should always be A/B testing something on your landing pages. Every click is not only an opportunity to get another conversion, it’s also an opportunity to learn something about your audience. You can’t just test for the sake of testing, though, you need a strategy that makes sure that each […]

by Manny Lopez

The Secret to Effective AdWords Management? Incremental Changes

In marketing, it’s easy to look for the next big thing that will finally make your campaigns mind-blowingly profitable. AdWords management is no exception. Type in “AdWords management best practices” or “AdWords tips” and you’ll find dozens—if not hundreds—of blog articles explaining how to improve your AdWords campaign performance. Most of these tips and best […]

by Craig Wakefield

3 Useful Ways to Pull Important Data with the AdWords Reporting Tool

(photo by www.gotcredit.com) You’re busy. Probably just as crazy busy as Chewbacca trying to fix the hyper drive before Darth Vader overtakes the Millennium Falcon. The last thing you want to do is spend hours sifting through last year’s data to come up with your marketing budget and goals for 2016. Fortunately, Google’s relatively new […]

by John Thuet

Why Law Firms Succeed (and Fail) at Digital Marketing

Law firm marketing is fiercely competitive. After helping law firms successfully market themselves online for years, I know how difficult it can be to turn clicks into cases. Over the years, it’s become clear that a few simple decisions often determine whether law firms succeed or fail in their online advertising efforts. In my experience, if you […]

by Stirling Ruuth

Are Smart Goals Right For Your Business?

(image by David Villarreal Fernández) Recently, Google announced Smart Goals—a tool to help small businesses who use Google Analytics and Google AdWords without clear-cut conversions to track conversions. Smart Goals should be available in early 2016; but, to be eligible to use Smart Goals, you must receive at least 1,000 clicks from AdWords within a […]

by Jenny Hatch

Is Your Website Traffic Sabotaging Your A/B Testing?

In theory, A/B testing is an awesome idea. You’ve got people on your site who aren’t converting and—since anyone in their right mind would sign up for your product or offer—the reason you’re not getting more conversions must be some sort of user experience (UX) problem. So, like a love-starved teenage girl, you start changing […]

by Aden Andrus

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