On the Blog

Are Smart Goals Right For Your Business?

(image by David Villarreal Fernández) Recently, Google announced Smart Goals—a tool to help small businesses who use Google Analytics and Google AdWords without clear-cut conversions to track conversions. Smart Goals should be available in early 2016; but, to be eligible to use Smart Goals, you must receive at least 1,000 clicks from AdWords within a […]

by Jenny Hatch

Is Your Website Traffic Sabotaging Your A/B Testing?

In theory, A/B testing is an awesome idea. You’ve got people on your site who aren’t converting and—since anyone in their right mind would sign up for your product or offer—the reason you’re not getting more conversions must be some sort of user experience (UX) problem. So, like a love-starved teenage girl, you start changing […]

by Aden Andrus

5 Ways to Kill it on Mobile

It’s no surprise that we’ve seen mobile searches have overtaken desktop in the recent past. With more and more mobile technology becoming mainstream, those searches will just continue to rise. With the ability to perform a quick search, businesses have more need than ever for a solid mobile strategy in their digital marketing efforts. Here’s 5 things you […]

by Jeff Allan

How to Get the Most Out of Your Landing Page Tool

So, you’ve been around the online marketing universe long enough to know you need a landing page. After doing your homework, you’ve realized that the easiest way to create, organize and test your landing pages is to use a landing page tool like Unbounce, LeadPages, Instapage, KickoffLabs, LanderApp, etc. Maybe you’ve even gone ahead and signed up […]

by Jacob Baadsgaard

Capitalize on the Holiday Season with Google Shopping

The holiday season is a great time for product based companies to capitalize on online shopping trends. More and more shoppers are turning to mobile to research before buying, consult their phones in-store, and buy online. Building a presence to capture this audience and optimizing your campaigns for success will help you reach new customers […]

by Brittani Hunsaker

3 Facebook Advertising Strategies that are Proven to Succeed

When it comes to Facebook advertising, there are so many “do’s and don’ts” that it’s hard to figure out what actually works. That’s why data and results are so important—it has the power to either back up an advertising strategy that’s phenomenal, or show that one doesn’t work for a particular business. Here are 3 […]

by Mike Arce

How to Effectively Bid On Your Competition’s Brand Terms

I’m a sucker for high-quality, authentic Italian food. Whenever I go visit a new place, I use Yelp to go find myself what that city totes to be its best Italian food. Someday, I’d love to open my own Italian restaurant. Fast forward a few years. I have retired early as a millionaire (we can all dream) […]

by Jenny Hatch

Your Site Testing Isn’t Working? Here’s Why

(image by Peter Alfred Hess) Site testing is a hot topic in digital marketing. Whether you call it conversion rate optimization, CRO, UX testing or a 4-letter expletive, the goal of site testing is the same: you want to get more conversions out of your traffic. More conversions means more sales opportunities, which means more […]

by Jacob Baadsgaard

All I Want for Christmas is Consistency!

(image by Hernán Piñera) As the holidays approach, it’s natural for people to start thinking about giving gifts and receiving gifts. This time of year is filled with family fun, crazy holiday shopping, good food and hopefully some relaxation squeezed in. A business owner often enjoy these luxuries as much as the rest of the world. Too much […]

by Cory McEwan

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