On the Blog

5 Ways to Create a Winning A/B Testing Strategy

When it comes to split testing your landing pages, finding a good place to start can often be a challenge. Whether it’s a brand new page with seemingly endless possibilities or maybe an older one that’s gotten you a little burned out, every test needs to count, so it’s important to have a great testing […]

by Andrew Maliwauki

3 Content Distribution Channels You Haven’t Tried Yet

If content is king, distribution is his queen. Give your content the royal treatment it deserves by promoting it the right way. Here are 3 ways to promote your content that you probably haven’t tried yet: 1. AdWords Google AdWords is a great way to get your content in front of people who appreciate it. […]

by Mike Arce

Google to Enforce Product GTINs in Google Shopping

If you run an eCommerce business and are currently running on Google Shopping, you may have already received this email from Google: This email looks long and intimidating, but don’t be scared, it’s actually a good thing. Let me explain why. Are You Using GTINs? What’s interesting about this email notification what it tells you about […]

by Stirling Ruuth

7 Steps to Track Phone Calls at the Keyword Level

If you want to know what’s really going on in your PPC account, you have to track phone calls. Unfortunately, most paid advertising accounts seem to miss the boat on this one. Even if they have some sort of call tracking set up, it’s not set up in a way that provides useful information. Now, I’m […]

by Adam Kaiser

9 Ways to Wow Your Clients This Month

At Disruptive, we love to make sure our clients get some sort of “wow factor” every month—you know, the little bits of awesome that show them you really care. Wow factors are a great way to improve your relationship with your clients. They mean a bit of extra effort on your part, but they go a long […]

by Allison Otting

3 Ways to Build Customer Trust in an Online Marketing Campaign

In the world of digital marketing, it’s easy to get fixated on producing sales. After all, the ultimate goal of all your goals, measurements, PPC/SEO efforts and everything is to put more money in the bank—it’s kind of hard to run a business on KPIs. As a result, we all tend to focus on answering the […]

by Matt Ellis

How to Spend Less on PPC and Double Online Market Share

Pay-per-click advertising often seems like an exercise in futility. Despite paying through the nose for online market share, you don’t seem to be getting great results. You know the market is there, you just can’t seem to capture it! Don’t worry, you’re not alone. A lot of businesses struggle just to make their PPC campaigns profitable. Even the ones that get a […]

by Jacob Baadsgaard

How to Make Your Marketing Clients Very, Very Happy

I have a passion for improving client retention. While not every client is a good match for every marketing agency, the key to a great agency-client relationship is fantastic communication and awesome service. A good working relationship is good for everybody. For agencies, it is much more cost effective to retain current clients than it […]

by Cory McEwan

4 Superbowl Ads That Will Improve Your PPC Campaigns

Superbowl ads are legendary. We all have our favorites from over the years—Coke, Budweiser, Doritos, GoDaddy, Apple, etc—for the way they made us feel, customer loyalty to the product, or just because. Buckle up! We’re taking a 40-year journey through the top Superbowl ads to discover the secret to customer engagement—and how to apply them […]

by Jenny Hatch

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