On the Blog

Page 141 of 154

Goodbye Destination URLs, Hello Upgraded Final URLs!

Now you can change your destination URL without blowing up the whole ad We’ve all been there: a destination URL’s tracking parameters are no longer accurate and we need to change it but we don’t want to sacrifice data, positioning, click through rate, etc. we’ve spent time collecting. But it’s the only choice if you need to change […]

by Jenny Hatch• March 09, 2015

How to Get Your AdWords Ad Showing on the First Page

If You’re Not On Page 1, You’re Basically Invisible. Why is it that important for you to be on the first page of Google’s results? According to Marta Kagan over at Hubspot, “75% of internet users never scroll past the first page of search results.” That’s a lot of potential traffic you could be missing if your ad […]

by Blake Larson• March 04, 2015

8 Things to Look For In a PPC Agency

How to Hire a PPC Agency You Actually Enjoy Working With If you’re finding it difficult to manage your own PPC campaigns and are considering using an agency to do it, chances are you’ll find the latter task just as daunting. So before you go with the first company you talk to, or talk to 100 […]

by Daryl Klingaman• March 03, 2015

It’s Good to Be #1.4: Getting a Better Ad Position

Become the Champion of PPC (BYO Trophy) It’s good to be #1 (in PPC). Here are three ways to make it happen and the mega-benefits that will follow. If you’re running a paid search campaign and hoping for an increase in conversions, this post is for you. It will take you six minutes to read and could […]

by Craig Wakefield• February 23, 2015

How PPC Advertising is Like Building a Car

I am currently in the process of restoring a 1963 Volkswagen Beetle, so I thought it would be useful to compare building a car to building a great pay per click campaign. When building a car, you start with raw elements and refine them into formed parts. Our office in Provo, Utah is not very […]

by Stirling Ruuth• February 20, 2015

How to Lose a Client in 10 Days

An expert analysis on exactly what not to do I’ve been here at Disruptive Advertising since its humble beginnings. There have been a lot of triumphs and Instagrammable moments, but there have also been some bitter and harsh mistakes. Every growing company has its mishaps, and we’re lucky that we’ve got a great team that […]

by Allison Otting• February 16, 2015

Setting PPC Campaign Management Milestones

Aiming High, Staying On Target, and Other Archery Metaphors! Do you ever feel like a plastic bag? Drifting through the wind, wanting to start again? I’m gonna have to agree with my girl Katy Perry here for a second. Sometimes it’s hard to not feel this way. Especially when you’re working in an AdWords account that needs […]

by Megan Fields• February 13, 2015

Beyond PPC Account Management: Becoming a PPC Strategist

Why you need a Strategist, with a capital S. At Disruptive Advertising, we don’t want to manage your pay per click accounts. In fact, PPC account management is overrated. That doesn’t sound like a great sales pitch, does it? Let me explain. PPC platforms like AdWords, Bing Ads, Facebook, etc are complicated. For most companies using […]

by Casey Walrath• February 11, 2015

Standard vs Accelerated Ad Delivery in Adwords

When to slow it down…and when to punch it. When you have a Google AdWords campaign with “All Features” enabled, you have a choice of how your ads are delivered, Standard and Accelerated, which determine how often your ad is shown and how quickly your budget is used. The standard delivery method, which is the […]

by Jenny Hatch• February 09, 2015

Page 141 of 154