On the Blog

3 Facebook Advertising Strategies that are Proven to Succeed

When it comes to Facebook advertising, there are so many “do’s and don’ts” that it’s hard to figure out what actually works. That’s why data and results are so important—it has the power to either back up an advertising strategy that’s phenomenal, or show that one doesn’t work for a particular business. Here are 3 […]

by Mike Arce

How to Effectively Bid On Your Competition’s Brand Terms

I’m a sucker for high-quality, authentic Italian food. Whenever I go visit a new place, I use Yelp to go find myself what that city totes to be its best Italian food. Someday, I’d love to open my own Italian restaurant. Fast forward a few years. I have retired early as a millionaire (we can all dream) […]

by Jenny Hatch

Your Site Testing Isn’t Working? Here’s Why

(image by Peter Alfred Hess) Site testing is a hot topic in digital marketing. Whether you call it conversion rate optimization, CRO, UX testing or a 4-letter expletive, the goal of site testing is the same: you want to get more conversions out of your traffic. More conversions means more sales opportunities, which means more […]

by Jacob Baadsgaard

All I Want for Christmas is Consistency!

(image by Hernán Piñera) As the holidays approach, it’s natural for people to start thinking about giving gifts and receiving gifts. This time of year is filled with family fun, crazy holiday shopping, good food and hopefully some relaxation squeezed in. A business owner often enjoy these luxuries as much as the rest of the world. Too much […]

by Cory McEwan

Use Menus and Breadcrumbs to Serve up More Website Conversions

Whether you’re making money directly through e-commerce or using your website to drive traffic to your physical business location, your website’s ultimate goal is to convert visitors into buyers. A professional look and compelling copy are essential…and so is a layout that’s easy for visitors to navigate. Many elements go into a great website design, but […]

by Jarrod Hunt

The Ultimate Guide to Social Media Ad Design

Social media is an ever growing platform with billions of active daily users. We all know that ads must appeal to the masses, and those masses are on social media. It’s no surprise that advertising on theses platforms has become a popular and booming industry. It was reported that companies spent 6.1 billion dollars on social […]

by Manny Lopez

How an RLSA Strategy Increased Sales by 125.9%

So, you want better performance from your AdWords account? There is always optimizing work to do. Sometimes it’s hard to figure out what to work on first! Today I want to address capitalizing on returning searchers. You can do this by using RLSA (remarketing list for search ads) campaigns. I’m not talking about remarketing display […]

by Adam Kaiser

How to Setup Transaction-Specific eCommerce Conversion Tracking – Part 2

I was trying to think of a catchier name for this post, and I seriously considered “The Fiery Inferno Of All That Isn’t Holy When It Comes To Conversion Tracking With Values” One of my colleagues suggested I go with something simpler and more direct. Previously, we introduced the importance of adding value tracking to your conversions […]

by Andrew Warren

6 Things You Might be Forgetting on Your Landing Page

Landing pages are an important part of any pay-per-click marketing strategy, but—like their fully-functioning website counterparts—you can’t afford to miss an essential element. With that in mind, here are 6 of the most important things to remember while putting together a landing page. 1. Page Title A relevant page title makes your page look professional. In […]

by Sarah Rodriguez

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