On the Blog

How an RLSA Strategy Increased Sales by 125.9%

So, you want better performance from your AdWords account? There is always optimizing work to do. Sometimes it’s hard to figure out what to work on first! Today I want to address capitalizing on returning searchers. You can do this by using RLSA (remarketing list for search ads) campaigns. I’m not talking about remarketing display […]

by Adam Kaiser

How to Setup Transaction-Specific eCommerce Conversion Tracking – Part 2

I was trying to think of a catchier name for this post, and I seriously considered “The Fiery Inferno Of All That Isn’t Holy When It Comes To Conversion Tracking With Values” One of my colleagues suggested I go with something simpler and more direct. Previously, we introduced the importance of adding value tracking to your conversions […]

by Andrew Warren

6 Things You Might be Forgetting on Your Landing Page

Landing pages are an important part of any pay-per-click marketing strategy, but—like their fully-functioning website counterparts—you can’t afford to miss an essential element. With that in mind, here are 6 of the most important things to remember while putting together a landing page. 1. Page Title A relevant page title makes your page look professional. In […]

by Sarah Rodriguez

5 Ways to Become the James Bond of CRO

“Optimization… Conversion Rate Optimization.” Who doesn’t love James Bond? He’s cool, calm and collected (most of the time) while saving the world from an endless amount of villains bent on global conquest and destruction. Naturally, as a conversion focused designer, I couldn’t help but find ways to link my job to that of super spy […]

by Andrew Maliwauki

A Simple Guide to Setting Up and Using AdWords Customer Match

AdWords recently came out with a new tool to that allows you to upload a targeted list of email addresses to AdWords and then use Google Search, YouTube or Gmail to display ads to people with those email addresses. If you’ve got a great email list, you can imagine the advertising potential offered by this […]

by Blake Larson

How to Separate Mobile and Desktop Scripts on Unbounce

When designing a landing page in Unbounce’s landing page builder, you can use snippets of code to add extra features and elements. These can create better experiences for your visitors, and even increase conversions. For example, a great way to drive phone calls on a landing page is to use a scrolling or “sticky” header to follow […]

by Manny Lopez

How to Create a Killer Youtube Ad That Dominates the Competition

YouTube advertising is one of our favorite marketing strategies right now over at Loud Rumor. Not only do consumers love visuals, it’s also a super affordable investment for businesses as well. When done correctly, YouTube ads bring in tons of brand exposure, leads, and…yes, conversions! So, let’s get to it! Here are the top 8 strategies our […]

by Mike Arce

3 Ways to Improve Your Click-Through-Rate Today

Depending on the maturity of your AdWords account, you’ve likely focused your efforts on improving certain KPIs (Key Performance Indicators). Improving all metrics is the ideal situation, but a successful marketer will focus their efforts and testing on just a few. Once those are in a profitable spot, they can then move on. When just starting out, you may […]

by John Thuet

Dynamic Landing Pages Cut Our Cost Per Lead in Half

Today I wanted to highlight an example of how dynamic landing pages helped cut cost per lead in half for a client in the IT industry. The client had been directing traffic to their homepage, which featured entirely static content. We took that page and—as we do for most of our lead-generation clients—created a new […]

by Casey Walrath

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