On the Blog

3 Ways to Improve Your Click-Through-Rate Today

Depending on the maturity of your AdWords account, you’ve likely focused your efforts on improving certain KPIs (Key Performance Indicators). Improving all metrics is the ideal situation, but a successful marketer will focus their efforts and testing on just a few. Once those are in a profitable spot, they can then move on. When just starting out, you may […]

by John Thuet

Dynamic Landing Pages Cut Our Cost Per Lead in Half

Today I wanted to highlight an example of how dynamic landing pages helped cut cost per lead in half for a client in the IT industry. The client had been directing traffic to their homepage, which featured entirely static content. We took that page and—as we do for most of our lead-generation clients—created a new […]

by Casey Walrath

3 Strategies To Keep Your Word

My biggest pet peeve in life is people who don’t keep their word. It might be showing up late for a meeting or a date, not following through with a task—any empty promise. Why is my pet peeve not the sound of bag pipes, overcooked fish, or nails on a chalkboard? Because I can avoid […]

by Jenny Hatch

Bring Back Users Through Bing Ads Remarketing!

My grandfather always told me, “Be good! If you can’t be good, have fun!” And what’s more fun than traveling the world? No matter where you are traveling, you can find markets where the locals shop. Sellers usually have a table or a blanket laid out with all their goods for sale. They claim that they have the best price and […]

by Brandt Whiting

5 Common Keyword Mistakes

There are a million things that go into an AdWords campaign. Nobody is perfect, and you’re bound to make a few mistakes along the way. Some mistakes can make a bigger impact. Here are 5 common mistakes people make on the most basic part of paid search: Keywords. Keyword Research Fight the temptation to add […]

by Colby Zimmerman

7 Beautiful Landing Page Design Examples

Designing a landing page but having trouble getting inspired? Or maybe you don’t know where to start? Finding the balance between a beautiful page and a page that performs well can be tricky. If you’re looking to up your landing page game, keep reading to see seven awesome examples of landing pages and why they […]

by Sarah Rodriguez

Increase Relevant Clicks: Structured Snippets in AdWords

Anyone who works with AdWords knows that Google is always making updates to the various features and settings available in the interface, including the optional—but important—ad extensions. Google allows advertisers to take advantage of several different kinds of ad extensions, some of which are automatic (once you meet certain requirements, they’ll start showing automatically) and some […]

by Becky Lindstone

Is Your AdWords Account Living A Lie?

One of my favorite shows of all time is Suits. If you have never seen the show before, let me break it down for you. Mike, one of the “heroes,” lies that he is a Harvard Law School graduate to get out of a sticky situation. The law firm Harvey works for only hires Harvard grads and […]

by Stirling Ruuth

Finally, A Clear Guide to Setting Your Facebook Audience Targeting

Facebook advertising is a monster of a marketing investment. But, if you’re reading this, you probably already know just how important Facebook is for business. So, whether you love it or hate it, if you’re going to invest in Facebook advertising, you want to do it the right way. Here’s a clear breakdown of setting […]

by Mike Arce

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