On the Blog

Confessions of a Failed Marketer: How I Stopped Pleasing and Started Leading

I have a confession to make. I’ve been marketing for nearly 20 years. Half of that at Disruptive Advertising, working directly with our CEO. And I am a spectacularly bad mind-reader. For years, I was guilty of what I call the “smile and nod.” You know the one. Your CEO walks in asking if the […]

by Chad de Lisle

Stop Being the Bottleneck: How Marketing Leaders Scale Teams

You’re Not the Hero. You’re the Bottleneck. It’s 9:45 PM on a Tuesday. You’re on your couch, laptop burning your thighs, rewriting email copy for tomorrow’s campaign. You worked a 10-hour day. Your team is talented. Your budget is healthy. Yet here you are—fixing a tracking pixel, tweaking a headline, adjusting a targeting parameter—because […]

by Jacob Baadsgaard

Stop Firefighting: The 70/30 Rhythm for Marketing Leaders

Congrats on Being the Hardest-Working Marketer Who Accomplished Nothing It’s 10 PM, and your Slack is blowing up. Again. You worked 50 hours this week. Put out a dozen fires. Answered three “quick questions” from Sales that murdered your entire Thursday. But when the CEO asks, “Is it working?” you go quiet. Because despite all […]

by Jacob Baadsgaard

Your “Green” Marketing Dashboard Is Killing Your Business

Your marketing dashboard is green. Volume is up. Cost-per-lead is down. You’re ready for the high-five. Then sales pulls you aside: “These leads are tire-kickers.” Fulfillment complains onboarding is a slog. Customer service reports tickets are doubling because this new cohort doesn’t fit the product. You hit your targets. The business missed its goals. This […]

by Jacob Baadsgaard

Your 10x ROAS Isn’t Real: Finding True Growth in E-commerce Marketing

Your dashboard looks beautiful. ROAS: 10x. CAC: stable. The numbers are green. The board is happy. Your agency sends you a “wins” email every Friday. But when you look at your actual bank account, something feels wrong. Revenue is flat. Or worse—it’s declining despite those gorgeous efficiency metrics. You’re not failing. You’re trapped in what […]

by Chad de Lisle

Your Marketing Team Isn’t Failing—They Just Don’t Know Where They’re Going

We analyzed 600 strategy calls with founders and marketing leaders in Q4. What we found wasn’t a marketing problem. It was a destination problem. The pattern was brutal: These aren’t execution issues. They’re vision gaps. The Uncomfortable Truth Harvard Business Review found that 95% of employees can’t name their company’s strategy. If your team doesn’t […]

by Jacob Baadsgaard

9 Questions Your Marketing Agency Hopes You Will Never Ask

TL;DR Most agencies are world-class at selling but mediocre at integrating. They’ll show you the “A-Team” in the boardroom and then hand your account to an intern the second the ink is dry. If you’re tired of “checking in” on your agency more than they check in on your results, you have a Team Alignment […]

by Chad de Lisle

72% of Business Owners Say Their Marketing Team is Exhausted, But Their Growth is Flat

TL;DR Ideas are cheap. Execution is expensive. After 600 conversations with business leaders last quarter, we found that 72% aren’t struggling with a lack of effort—they’re struggling with a lack of rhythm. If your team is “slammed” but your results are stagnant, you don’t need more people. You need a better system. 👉 [Take the […]

by Chad de Lisle

Strategy Beats Speed: Why “Smart” Campaigns Still Miss the Mark

TL;DR Most agencies stop at clicks. The best ones build systems that turn data into dollars. If your tracking stops at the conversion, your learning stops there, too. Start 2026 with a foundation that actually moves revenue. 👉 Get Your Marketing Strategy Audit The Race No One Wins Every business is sprinting into 2026 with […]

by Jacob Baadsgaard

1 2 3161 162 163