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Page 22 of 153

B2B Buyer Personas: How You Should Be Using Them (But Aren’t)

First coined by Alan Cooper in his book, The Inmates are Running the Asylum, “buyer personas” are a marketing staple. If you’re not familiar with the term, a buyer persona is what it sounds like: a detailed profile of a business’s ideal buyer. For most B2C businesses, the practical applications of buyer personas are pretty […]

by Aden Andrus February 16, 2021

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4 Google Ads Gotchas to Watch Out For

When you’re new to Google Ads—whether you’re looking to launch your first campaign or are wondering why your first campaign or two isn’t producing results—it’s easy to make mistakes. Don’t worry, we’ve all been there. The good news is, after auditing thousands of Google Ads accounts over the past few years, I’ve found that most […]

by Aden Andrus February 11, 2021

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How Well Do You Know Your Customers, Really?

Who are your customers, really? More than almost anything else, your ability to answer this question will determine the success or failure of your business. The archives of the US Patent Office are full of brilliant ideas that never took off. Countless successful companies have gone out of business. Expensive marketing campaigns with beautiful visuals […]

by Aden Andrus February 07, 2021

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2020 in Review: A Year of Discovery

2020 was a crazy year, wasn’t it? COVID-19 killed hundreds of thousands of people worldwide and left millions of others isolated, financially devastated or in survival mode. On top of all that, we’ve dealt with political and social unrest. Many people have felt unseen, unheard, and unappreciated. Many have operated in survival mode and at […]

by Jacob Baadsgaard January 16, 2021

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Who Are You Selling To? Figuring Out Your 2021 Budget

No matter what industry you’re in, 2020 has certainly been…interesting, to say the least. With the new year on just around the corner, it’s time to figure out your game plan and put together your 2021 marketing budget. The only question is, how? If 2020 has proven anything, it’s that none of can predict what […]

by Aden Andrus December 30, 2020

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It’s Time to Start Using More Video/Motion Creative in Your Marketing

Video marketing has been on the rise for years. Twenty years ago, you had to hire a video team and pay through the nose for a commercial time slot on broadcast television. Today, all you need is a little creativity and your phone. But the question is, is video marketing worth it? Is it a […]

by Sarah Rodriguez December 16, 2020

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Surviving the Holidays: Your Guide to Managing Holiday Stress

Andy Williams might call it “the most wonderful time of the year”, but for many people, the holidays tend to be more “stressful” than “wonderful”. Whether it’s at home or at work, the holiday season often comes with high expectations, additional demands and a lot of extra stress. If you aren’t smart about how you […]

by Aden Andrus November 17, 2020

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B2B Holiday Marketing: Golden Opportunity…or Waste of Time?

For retailers, the holiday season truly is “the most wonderful time of the year”. After all, most retailers make 30% of their annual sales in the last few weeks of the year. For B2B companies, however, the holidays tend to be more slump than sleighride. Some potential customers are at the end of their yearly […]

by Aden Andrus November 09, 2020

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Facebook Power 5: Is It All It’s Cracked Up to Be?

If you do much in the way of Facebook advertising, odds are that you’ve started to hear the term “Facebook Power 5” more and more often in recent months. To put it simply, the Facebook Power 5 is Facebook’s current best practice recommendation for advertisers. In a nutshell, the Facebook Power 5 is all about […]

by Saunder Schroeder October 31, 2020

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Page 22 of 153
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